"How to Position Your Brand" Worksheet (by Denise Lee Yohn)
by Denise Yohn, author of What Great Brands Do (Jossey-Bass, January, 2014) at Denise Lee Yohn, Inc. on Oct 27, 2012
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Determine how your brand compares to and competes with other options. ...
Determine how your brand compares to and competes with other options.
Watch the video and download the worksheet here: http://deniseleeyohn.com/brandpositioningvideo
This is part of a 10-video series, "How to Build a Breakthrough Brand" (http://deniseleeyohn.com/breakthroughbrand). Whether you’re building a brand from scratch or looking to strengthen your competitive advantage, “How to Build a Breakthrough Brand” provides the tools and instruction you need. Each of the 10 videos introduces a key step in the brand development process, and the accompanying worksheet outlines the points to get you started.
Visit http://deniseleeyohn.com for more brand-building insights and instruction.
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