Health Fitness & Wellness Brand Landscape
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Health Fitness & Wellness Brand Landscape

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200 moms gave their opinions on 30 health, fitness, and wellness brands. how did the brands stack up?

200 moms gave their opinions on 30 health, fitness, and wellness brands. how did the brands stack up?

(contact me to get the survey results: mail AT deniseleeyohn DOT com)

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Health Fitness & Wellness Brand Landscape Health Fitness & Wellness Brand Landscape Presentation Transcript

  • 80% which dot is rt your llness exper 70% brand? % agree brand is a health/fitness/wel 60% 200 moms gave their opinions on 30 brands. This chart shows how strongly each 50% brand is rated as: - an expert in health, fitness, or wellness - a brand “for me” d 40% The i Th size of th d t f the dot indicates each brands’ relative awareness level. a 30% brand awareness (index to average) = under 80 20% = 80-100 80 100 25% 35% 45% 55% 65% 75% = 101-120 % agree brand is “for me” = over 120 © 2010 Denise Lee Yohn, Inc. contact denise to learn which dot is your brand: mail@deniseleeyohn.com or (917) 446-9325