DLYohn Best List Comparison

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a comparison of popular best lists including Interbrand's Best Global Brands, Fortune 500, Most Admired Companies, Best Companies to Work For, and most Innovative Companies

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DLYohn Best List Comparison

  1. 1. Brand/Company Rankings Comparison Brand Millward Fast Interbrand Finance Brown CoreBrand Fortune Fortune Fortune Company Forbes Brand Brand Brand Brand 100 Most Best to Most Most Value Value Value Value Revenue Admired Work For Innovative InnovativeCoca-Cola 1 11 6 1 70 6IBM 2 4 3 48 18 12Microsoft 3 3 5 42 38 9 86Google 4 1 2 94 92 2 1 3 7GE 5 7 10 25 6 13McDonalds 6 17 4 24 10Intel 7 18 58 56 32Apple 8 2 1 53 35 1 1 5Disney 9 45 38HP 10 15 18 11Toyota 11 8 27 36 33Mercedes-Benz 12 21 50Cisco 13 82 44 62 28Nokia 14 81BMW 15 23 30 14 19Gillette 16 32 22 26Samsung 17 12 67 100 38Louis Vitton 18 26Honda 19 46 56 19Oracle 20 61 22 96 48 77H&M 21 85 62Pepsi 22 25 63 13 43 26 50American Express 23 38 40 11 91 20 60SAP 24 23Nike 25 28 57 60 24Amazon 26 22 14 78 7 2UPS 27 37 17 9 48 30 38J.P. Morgan 28 59 13 23Budweiser 29 53Nescafe 30IKEA 31 50HSBC 32 10 28Canon 33 95Kelloggs 34 7 57Sony 35 58 32 46eBay 36 90 82 45Thompson Reuters 37Goldman Sachs 38 66 100 54 25 33Gucci 39Loreal 40 46Philips 41Citi 42 47 47 14Dell 43 69 70 41Zara 44Accenture 45 49 49 92Siemens 46 39 70 21VW 47 49 29Nintendo 48 79 20Heinz 49Ford 50 34 76 10Colgate 51 55 8 33Danone 52 35AXA 53 55Morgan Stanley 54 63Nestle 55 33 51 31Blackberry 56Xerox 57 99MTV 58Audi 59Adidas 60
  2. 2. Brand/Company Rankings Comparison Brand Millward Fast Interbrand Finance Brown CoreBrand Fortune Fortune Fortune Company Forbes Brand Brand Brand Brand 100 Most Best to Most Most Value Value Value Value Revenue Admired Work For Innovative InnovativeHyundai 61KFC 62 44Sprite 63Caterpillar 64 58 27Avon 65 98 52 47Hermes 66 71 42Allianz 67 51Santander 68 19 77Panasonic 69 89Cartier 70Kleenex 71Porsche 72 66Tiffany & Co. 73Shell 74 24 51Visa 75 20 15Yahoo! 76 61Moet Chandon 77Jack Daniels 78Barclay 79 35 96Adobe 80 41 54Pizza Hut 81 44Credit Suisse 82 60Johnson & Johnson 83 4 76 17Gap 84 623M 85 80 97 15Corona 86Nivea 87Johnny Walker 88Smirnoff 89Nissan 90 57 88 75Heineken 91 75UBS 92Armani 93Zurich 94Burberry 95Starbucks 96 72 16 73 19John Deere 97HTC 98Ferrari 99Harley-Davidson 100 5sources:Interbrand Best Global Brands 2011BrandFinance Global 100 Brands 2011Millward Brown Optimor BrandZ Top 100 Most Valuable Global Brands 2011CoreBrand BrandPower Rankings Q4 2010Fortune 500 Americas Largest Corporations 2011Fortune Worlds Most Admired Companies 2012Fortune 100 Best Companies to Work For 2012Fast Company Worlds Most Innovative Companies 2012Forbes Worlds Most Innovatives Companies 2011compiled by: Denise Lee Yohn

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