DLYohn Best Bites from the Western Foodservice Expo

Best Bites
from the
Western Foodservice & Hospitality Expo
quotables from speakers at one of the most popular events of the restaurant industry

“Don’t underestimate guests’ ability to rat out inauthenticity”
-- J. Dean Loring, CEO, Burger Lounge

“Consumers desire authentic not invented value”
Linda Duke, CEO Duke Marketing

“We differentiate our brand based not only with menu and design but also the way we serve and treat our guests.”

“It’s the summation of all the detailsthat creates a magic that makes our restaurants successful.”

“Building a brand is about becoming part of the fabric of people’s lives.”
Kat Cole, President, Cinnabon

“Don’t be afraid to say ‘that’s not acceptable’ when someone strays from your brand and vision. Defend your brand and culture vigorously.”
-- Jim Frank, Vice President,
Marie Callender’s Restaurants

”When you're successful, other people want to open their own doors and do exact same thing. So you have to work even harder on differentiation.”
-- Tim Casey, CEO &President
Mrs. Fields Cookies and TCBY

“Great companies with great brands have a disciplined process for strategy and execution -- it doesn't happen by chance.”
-- Tim Casey, CEO & President
Mrs. Fields Cookies and TCBY

“A powerful vision emotionally connects with me and the people around me.”
- Camille Chavez,
Director of Training, Farmer Boys

“People move toward leaders who live the vision.”
-- Ferdinand Metz, Master Chef and past President of the Culinary Institute of America

“Your culture is the humanization of your vision.”
-- Ferdinand Metz, Master Chef and past President of the Culinary Institute of America

“The clearer the leader, the clearer the team.”
-- Kathleen Wood, Kathleen Wood Partners

“In the absence of systems and standards, people come up with their own stuff.”
Kat Cole, President, Cinnabon

“Plans should be like jello, not cement – they should allow you the latitude to adjust and change.”
-- Kathleen Wood, Kathleen Wood Partners

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DLYohn Best Bites from the Western Foodservice Expo

by Denise Lee Yohn, Inc. on Sep 03, 2011

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DLYohn Best Bites from the Western Foodservice Expo — Presentation Transcript