1                          12 Truths                  to Guide Retailing in 2012                              quotables fr...
2                                              1                   “Customers don’t seek                channels, they see...
3                                             2“Four factors create a retail opportunity:  1. favorable industry attribute...
4                                               3           “Websites are consumer software             applications. Ther...
5                                                    4               “E-commerce teams need air                   coverage...
6                                               5                  “Stop being in arms race for                likes and f...
7                                              6                 “Someday you can have 50                channels, but it’...
8                                           7             “There is no secret; there isn’t            one technology -- th...
9                                                 8             “Differentiation is key – we have             no reason to...
10                                           9                   “The best words we hear in                  due diligence...
11                                          10            “Culture is the beating heart of            your business – it’s...
12                                                 11             “Service and performance is a             monologue; it’...
13                                                 12           “No one has all the answers, so          the way you go ab...
14      more on retail:      • six best practices in retail      • brand experience briefs      • build your brand with a ...
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DLYohn 12 Truths to Guide Retailing in 2012

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key points about success in retail from speakers at the NRF's Retail BIG Show in 2012

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DLYohn 12 Truths to Guide Retailing in 2012

  1. 1. 1 12 Truths to Guide Retailing in 2012 quotables from NRF’s Retail BIG Show January, 2012 New York City12 Truths to Guide Retailing in 2012New York, January 2012by denise lee yohn
  2. 2. 2 1 “Customers don’t seek channels, they seek solutions.” -- David Jaffe, President & CEO, Ascena Retail Group Inc. (Dress Barn, Maurices, Justice)12 Truths to Guide Retailing in 2012New York, January 2012by denise lee yohn
  3. 3. 3 2“Four factors create a retail opportunity: 1. favorable industry attributes 2. unmet local consumer demand 3. prior operating experience 4. the right real estate” -- Alan Reagan, CEO, Flix Brewhouse (the world’s only first-run cinema-microbrewery)12 Truths to Guide Retailing in 2012New York, January 2012by denise lee yohn
  4. 4. 4 3 “Websites are consumer software applications. There are no manuals. They’re tools.” -- Kevin Ertell, CMO, OnlineShoes.com12 Truths to Guide Retailing in 2012New York, January 2012by denise lee yohn
  5. 5. 5 4 “E-commerce teams need air coverage from a senior executive… if they don’t get it, the channel becomes tool for marketers and merchants, not strategic driver of innovation.” -- Sally McKenzie, consultant12 Truths to Guide Retailing in 2012New York, January 2012by denise lee yohn
  6. 6. 6 5 “Stop being in arms race for likes and followers – start liking your customers.” -- Mitch Joel, author, Six Pixels of Separation12 Truths to Guide Retailing in 2012New York, January 2012by denise lee yohn
  7. 7. 7 6 “Someday you can have 50 channels, but it’s all about the merchandise.” - Bob Myers, CEO, Sheplers Western Wear12 Truths to Guide Retailing in 2012New York, January 2012by denise lee yohn
  8. 8. 8 7 “There is no secret; there isn’t one technology -- there are a million technologies. It’s about understanding who you are, telling your story in compelling way, and finding the right technology to tell your story.” -- David Lauren, Senior Vice President, Ralph Lauren12 Truths to Guide Retailing in 2012New York, January 2012by denise lee yohn
  9. 9. 9 8 “Differentiation is key – we have no reason to exist if we’re selling what everyone else is selling.” -- Kip Tindall, CEO, The Container Store12 Truths to Guide Retailing in 2012New York, January 2012by denise lee yohn
  10. 10. 10 9 “The best words we hear in due diligence are customers and employees saying, “I love [the brand].” -- Jonathan Sokoloff, Leonard Green & Partners, L.P. (Los Angeles-based private equity firm)12 Truths to Guide Retailing in 2012New York, January 2012by denise lee yohn
  11. 11. 11 10 “Culture is the beating heart of your business – it’s your purpose and values practiced over time.” -- Walter Robb, Co-CEO, Whole Foods Market, Inc.12 Truths to Guide Retailing in 2012New York, January 2012by denise lee yohn
  12. 12. 12 11 “Service and performance is a monologue; it’s one size fits all. Hospitality is a dialogue; it’s one size fits one .” -- Danny Meyer, CEO & Founder, Union Square Hospitality Group12 Truths to Guide Retailing in 2012New York, January 2012by denise lee yohn
  13. 13. 13 12 “No one has all the answers, so the way you go about solving the problems may be as important as the solutions themselves.” - President Bill Clinton12 Truths to Guide Retailing in 2012New York, January 2012by denise lee yohn
  14. 14. 14 more on retail: • six best practices in retail • brand experience briefs • build your brand with a cohesive customer experience denise lee yohn http://deniseleeyohn.com @deniseleeyohn12 Truths to Guide Retailing in 2012New York, January 2012by denise lee yohn
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