DLYohn Best Brand-Building Bits from The Gathering

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Quotes from Chris Kneeland, CEO of Cult Collective; Chris Malone, author of The Human Brand; executives from Las Vegas Convention & Visitors Authority, Harley-Davidson, & more -- from the Cult …

Quotes from Chris Kneeland, CEO of Cult Collective; Chris Malone, author of The Human Brand; executives from Las Vegas Convention & Visitors Authority, Harley-Davidson, & more -- from the Cult Collective's The Gathering conference to celebrate cult-like brands, held in Banff, Canada, February, 2014

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  • 1. The Best Brand-Building Bits from The Gathering The Cult Collective’s Conference Banff, Canada | February 2014 © 2014 Denise Lee Yohn, Inc.
  • 2. Your best customers are motivated by what you stand for, more than what you sell. - Chris Kneeland, CEO, Cult Collective © 2014 Denise Lee Yohn, Inc.
  • 3. Cult brand leaders know its their responsibility to ensure their talent and culture is exceptional. - Chris Kneeland, CEO, Cult Collective © 2014 Denise Lee Yohn, Inc.
  • 4. Great brands get people to buy in (not simply buy). - Chris Kneeland, CEO, Cult Collective © 2014 Denise Lee Yohn, Inc.
  • 5. If you’re not creating something worthy of attention, why waste advertising dollars trying to convince people that it is?! - Chris Kneeland, CEO, Cult Collective © 2014 Denise Lee Yohn, Inc.
  • 6. Great brands became great through a series of tough decisions. - Chris Kneeland, CEO, Cult Collective © 2014 Denise Lee Yohn, Inc.
  • 7. Great brands aren’t always comfortable. - Cathy Tull, SVP, Las Vegas Convention and Visitors Authority © 2014 Denise Lee Yohn, Inc.
  • 8. Every human is a brand. - Chris Malone, author, The Human Brand © 2014 Denise Lee Yohn, Inc.
  • 9. People make decisions based on the people behind the product or service. - Chris Malone, author, The Human Brand © 2014 Denise Lee Yohn, Inc.
  • 10. We are hardwired to accurately perceive warmth and competence in others but we are cursed with the inability to accurately see how we’re perceived. - Chris Malone, author, The Human Brand © 2014 Denise Lee Yohn, Inc.
  • 11. Look for moments to be memorable. - Chris Fountain, CEO, Pita Pit Canada © 2014 Denise Lee Yohn, Inc.
  • 12. We don’t sell motorcycles; we sell dreams of personal freedom. - Taso Mascalidis, Deeley HarleyDavidson Canada © 2014 Denise Lee Yohn, Inc.
  • 13. We need to protect our legacy and bring it forward. - Jackie McAtee, Director, Calgary Stampede © 2014 Denise Lee Yohn, Inc.
  • 14. Content is the media; it will travel on its own. - Frederick LeCoq, Vice President, FGL Sports LTD © 2014 Denise Lee Yohn, Inc.
  • 15. A great brand needs to be authentic aspirational active - Frederick LeCoq, Vice President, FGL Sports LTD © 2014 Denise Lee Yohn, Inc.
  • 16. You’ll never have the budget for what your best customers do for free [to promote your brand]. - Jackie McAtee, Director, Calgary Stampede © 2014 Denise Lee Yohn, Inc.
  • 17. A brand can be a beautiful thing; it can help you live a better life. - Charlene Rooke, Editorial Director, Globe & Mail © 2014 Denise Lee Yohn, Inc.
  • 18. denise lee yohn author of What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass) http://deniseleeyohn.com @deniseleeyohn © 2014 Denise Lee Yohn, Inc.