Dl yohn notes & quotes from red herring north america 06

1 notes and quotes from Red Herring North America 2010 a gathering of founders, investors, and CEOs of cutting edge technology companies Red Herring North America © 2010 Denise Lee Yohn, Inc. 06.22 – 06.24.10

2 on prioritizing: Entrepreneurs have a vision for their capabilities that’s very grand -- it includes A to Z…but when you really get down to it, it’s A and D that get the sale. You’ve got to be willing to focus what’s going to get the sale; all others you can do in the future. Peter Thomas, Managing Director, ATA Ventures Red Herring North America © 2010 Denise Lee Yohn, Inc. 06.22 – 06.24.10

3 on determining your capabilities: The things which make VCs interested in investing are not always the same things which make customers interested in buying. Oren Elias, CEO, Correlsense Red Herring North America © 2010 Denise Lee Yohn, Inc. 06.22 – 06.24.10

4 on when to stop building and tweaking software: Shipping is a feature too. attributed to Steve Jobs -- but often repeated by managers of software developers Red Herring North America © 2010 Denise Lee Yohn, Inc. 06.22 – 06.24.10

5 on what matters to VCs: I always focus on page 18 or 19 of the [pitch] deck because that’s where the bad news comes in. Michael Cowen, Managing Director, Bridgescale Partners Red Herring North America © 2010 Denise Lee Yohn, Inc. 06.22 – 06.24.10

6 on perseverance: Building a business is a roller coaster; don’t get off at the bottom. Mark Casey, President and CEO CFN Services, Inc. Red Herring North America © 2010 Denise Lee Yohn, Inc. 06.22 – 06.24.10

7 on the decisions entrepreneurs must make: When you’re small, the strategic and the tactical are almost one and the same. James Alexander, Founder and CEO, Vizibility Red Herring North America © 2010 Denise Lee Yohn, Inc. 06.22 – 06.24.10

8 on pitching to VCs: You need to get out and be known. Sometimes the best companies don’t get the values because they’re too prosaic – while the other guy promoting his product as the next best thing is getting all the attention. John Balen, General Partner, Canaan Partners Red Herring North America © 2010 Denise Lee Yohn, Inc. 06.22 – 06.24.10

9 on the attractiveness of companies whose CEOs have been around for awhile: CEOs don’t just appear, they’re developed. Pete Thompson, Managing Director, ATA Ventures Red Herring North America © 2010 Denise Lee Yohn, Inc. 06.22 – 06.24.10

10 on the huge market size and growth potential in mobile: More people use cell phones every day than toothbrushes. Philipp Schloter, President and CEO Abukai Red Herring North America © 2010 Denise Lee Yohn, Inc. 06.22 – 06.24.10

Dl yohn notes & quotes from red herring north america 06

by Denise Yohn on Jul 02, 2010

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