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DLYohn Digital Health & Fitness at CES 2014
DLYohn Digital Health & Fitness at CES 2014
DLYohn Digital Health & Fitness at CES 2014
DLYohn Digital Health & Fitness at CES 2014
DLYohn Digital Health & Fitness at CES 2014
DLYohn Digital Health & Fitness at CES 2014
DLYohn Digital Health & Fitness at CES 2014
DLYohn Digital Health & Fitness at CES 2014
DLYohn Digital Health & Fitness at CES 2014
DLYohn Digital Health & Fitness at CES 2014
DLYohn Digital Health & Fitness at CES 2014
DLYohn Digital Health & Fitness at CES 2014
DLYohn Digital Health & Fitness at CES 2014
DLYohn Digital Health & Fitness at CES 2014
DLYohn Digital Health & Fitness at CES 2014
DLYohn Digital Health & Fitness at CES 2014
DLYohn Digital Health & Fitness at CES 2014
DLYohn Digital Health & Fitness at CES 2014
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DLYohn Digital Health & Fitness at CES 2014

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15 sound bites from the Fitness Tech Summit & Digital Health Summit at the International Consumer Electronics Show, January, 2014 …

15 sound bites from the Fitness Tech Summit & Digital Health Summit at the International Consumer Electronics Show, January, 2014

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  • 1. CES Gets Physical 15 sound bites from International Consumer Electronics Show Fitness Tech Summit & Digital Health Summit January, 2014
  • 2. 2 sound bites International International sound bites CES 2014 CES 2014 Devices should measure you, not just what you do. – Simon Drabbic, Director Product Creation, Adidas
  • 3. 3 sound bites International CES 2014 People want technology to work but they need a positive, bona fide experience to work. -- Marco Suvilaakso, Group Director of Product Management, Polar Electro
  • 4. 4 sound bites International CES 2014 If the device is only telling you what you’re doing, it’s not going to be interesting for long. It should take you on a journey. – Dr. Steven LeBoeuf, President, Valencell
  • 5. 5 sound bites International CES 2014 To make these devices essential, they have to enable you to do important things you can’t do any other way. – Jef Holove, CEO, Basis Science
  • 6. 6 sound bites International CES 2014 Individualized expert training is the next wave in digital fitness. – Simon Drabbic, Director Product Creation, Adidas
  • 7. 7 sound bites International CES 2014 Different types of algorithms serve different functions: Biometrics tell you your numbers Assessments answer “How am I doing?” Analysis/Coaching answers “How do I reach my goals?” Insights answer “Any surprises?” -- Dr. Steven LeBoeuf, President, Valencell
  • 8. 8 sound bites International CES 2014 Once data is simple, meaningful, intelligent, and accurate, there will be trust in algorithms. -- Judd Armstrong, Founder and CEO, JayBird
  • 9. 9 sound bites International CES 2014 [On why wearable devices should be made to be visible] Wearing a device moves it forward in your consciousness. – Jef Holove, CEO, Basis Science
  • 10. 10 sound bites International CES 2014 We need to remember that the device is a part of a system. We need to ask, “If you could deliver the solution without the device, would you?” -- Ruth Thomson, Business Development, Cambridge Consultants
  • 11. 11 sound bites International CES 2014 Healthcare is boring. We have to take cues from the entertainment industry to make it exciting and engaging. -- Nadeem Kassam, Founder/Catalyst, BASIS & BioBeats
  • 12. 12 sound bites International CES 2014 Now that we’re paying for [healthcare], we expect to be marketed to. Tell me why your service cost what it does; make me feel like this is an opportunity; win my dollar. -- Lisa Maki, CEO, PokitDok
  • 13. 13 sound bites International CES 2014 Doctors will be become information analysts. – Walter DeBrower, Founder and CEO, Scanadu
  • 14. 14 sound bites International CES 2014 We are changing when health is realized – it’s no longer at the point of care. We can engage people earlier and get to the preventative stage. -- Tom Paul, Chief Consumer Officer, UnitedHealthcare
  • 15. 15 sound bites International CES 2014 Employers are discovering that one way to engage employees is to help them have a better life. Companies’ interests are moving from cutting costs to being a better employer to work for. -- Christopher Nicholson, VP & COO, Humana Wellness
  • 16. 16 sound bites International CES 2014 Simplicity is key against the cacophony of healthcare. -- Alexandra von Plato, President and Global Chief Creative Officer, Publicis Healthcare Communications Group
  • 17. 17 sound bites International CES 2014 more insights on digital health and fitness: • Digital Health Breaks New Ground at CES • Ten Commandments of Digital Health • The Problem with Personal Health Data
  • 18. 18 sound bites International CES 2014 denise lee yohn author of What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass) http://deniseleeyohn.com @deniseleeyohn

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