Building Brands by Creating Content (by Denise Lee Yohn)
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Building Brands by Creating Content (by Denise Lee Yohn)

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Ideas and Inspiration from iMedia’s Brand Summit: Brands as Content Creators, including quotes by David Shing @shingy and more

Ideas and Inspiration from iMedia’s Brand Summit: Brands as Content Creators, including quotes by David Shing @shingy and more

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Building Brands by Creating Content (by Denise Lee Yohn) Building Brands by Creating Content (by Denise Lee Yohn) Presentation Transcript

  • Ideas and Inspiration from iMedia’s Brand Summit: Brands as Content Creators September, 2013 Coronado, CA
  • Jeff Rosenblum, Co-Founder / Documentary Filmmaker, Questus Building Brands by Creating Content • by denise lee yohn
  • Nancy Bhagat, VP Global Marketing Strategy & Campaigns, Intel Corp. Building Brands by Creating Content • by denise lee yohn View slide
  • Jeff Rosenblum, Co-Founder / Documentary Filmmaker, Questus Building Brands by Creating Content • by denise lee yohn View slide
  • Bill Pearce, Former CMO, Del Monte Foods, Taco Bell, The Campbell Soup Co. Building Brands by Creating Content • by denise lee yohn
  • David Shing, Digital Prophet, AOL Building Brands by Creating Content • by denise lee yohn
  • Harsh Jawharkar, Managing Director - New Channel Development & Content Marketing, Charles Schwab & Co., Inc. Building Brands by Creating Content • by denise lee yohn
  • David Shing, Digital Prophet, AOL Building Brands by Creating Content • by denise lee yohn
  • Harsh Jawharkar, Managing Director - New Channel Development & Content Marketing, Charles Schwab & Co., Inc. Building Brands by Creating Content • by denise lee yohn
  • Nancy Bhagat, VP Global Marketing Strategy & Campaigns, Intel Corp. Building Brands by Creating Content • by denise lee yohn
  • Dana Shank, Associate Director, Kraft Foods Group Building Brands by Creating Content • by denise lee yohn
  • Joe Curry, Social Media Manager, Communications, Target Building Brands by Creating Content • by denise lee yohn
  • 13 13  Steve Jobs on Brand Building  Nine Retail Tenets for 2013  Whole Foods for Thought  Brand-As-Business Perspectives from Jim Stengel’s GROW denise lee yohn http://deniseleeyohn.com @deniseleeyohn Building Brands by Creating Content • by denise lee yohn