Building Brands by Creating Content (by Denise Lee Yohn)

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Ideas and Inspiration from iMedia’s Brand Summit: Brands as Content Creators, including quotes by David Shing @shingy and more

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Building Brands by Creating Content (by Denise Lee Yohn)

  1. 1. Ideas and Inspiration from iMedia’s Brand Summit: Brands as Content Creators September, 2013 Coronado, CA
  2. 2. Jeff Rosenblum, Co-Founder / Documentary Filmmaker, Questus Building Brands by Creating Content • by denise lee yohn
  3. 3. Nancy Bhagat, VP Global Marketing Strategy & Campaigns, Intel Corp. Building Brands by Creating Content • by denise lee yohn
  4. 4. Jeff Rosenblum, Co-Founder / Documentary Filmmaker, Questus Building Brands by Creating Content • by denise lee yohn
  5. 5. Bill Pearce, Former CMO, Del Monte Foods, Taco Bell, The Campbell Soup Co. Building Brands by Creating Content • by denise lee yohn
  6. 6. David Shing, Digital Prophet, AOL Building Brands by Creating Content • by denise lee yohn
  7. 7. Harsh Jawharkar, Managing Director - New Channel Development & Content Marketing, Charles Schwab & Co., Inc. Building Brands by Creating Content • by denise lee yohn
  8. 8. David Shing, Digital Prophet, AOL Building Brands by Creating Content • by denise lee yohn
  9. 9. Harsh Jawharkar, Managing Director - New Channel Development & Content Marketing, Charles Schwab & Co., Inc. Building Brands by Creating Content • by denise lee yohn
  10. 10. Nancy Bhagat, VP Global Marketing Strategy & Campaigns, Intel Corp. Building Brands by Creating Content • by denise lee yohn
  11. 11. Dana Shank, Associate Director, Kraft Foods Group Building Brands by Creating Content • by denise lee yohn
  12. 12. Joe Curry, Social Media Manager, Communications, Target Building Brands by Creating Content • by denise lee yohn
  13. 13. 13 13  Steve Jobs on Brand Building  Nine Retail Tenets for 2013  Whole Foods for Thought  Brand-As-Business Perspectives from Jim Stengel’s GROW denise lee yohn http://deniseleeyohn.com @deniseleeyohn Building Brands by Creating Content • by denise lee yohn
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