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Why Your CDN Needs Managed DNS
 

Why Your CDN Needs Managed DNS

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If your company is using a content delivery network (CDN) to deliver videos, pictures, and content, you're putting your CDN investment at risk if you don't have a managed DNS provider to help power ...

If your company is using a content delivery network (CDN) to deliver videos, pictures, and content, you're putting your CDN investment at risk if you don't have a managed DNS provider to help power that performance. Dyn's Director of Performance Assurance, Charlie Baker will explain the importance of pairing the two. Watch now!

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  • This slide shows the impact of DNS on page load time <br /> <br />

Why Your CDN Needs Managed DNS Why Your CDN Needs Managed DNS Presentation Transcript

  • Pg. 1 Welcome to Today’s Streaming Media Web Event
  • Pg. 2 Moderator Dan Rayburn EVP Streaming Media
  • 4 Reasons your CDN needs managed DNS June 19, 2014
  • Pg. 4 Speakers Phil Hochmuth Director of Research Dyn Charlie Baker Director of Performance Assurance Dyn
  • Pg. 5 CDN adoption across Alexa market tiers • Akamai is the clear leader in CDN services for high- Alexa ranked websites • Outside Alexa 10K, the market is more commoditized: AWS CDN leads; CloudFlare enters top-five. 27% 3% 4% 6% 12% 48% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Alexa 1,000 Total: 534 Akamai Amazon Edgecast Fastly CDN Limelight MaxCDN CloudFlare Other 23% 3% 8% 7% 29% 30% Alexa 10K-100K Total: 14527 23% 3% 5% 8% 17% 44% Alexa 10,000 Total: 3708 Source: Datanyze analysis, June 2014
  • Pg. 6 Regional CDN deployment trends • North America leads in CDN adoption in both Alexa 1000 and 10,000 markets • APAC is #2 and EMEA #3 in Alexa 1000 • Top APAC CDN sites include Alibaba’s Taobao.com and Indiatimes.com • These regions swap positions in the Alexa 10,000 19% 15% 16% 20% 2% 2% 64% 63% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Alexa 1000 Alexa 10000 CDN Adoption by Region NORTH AMERICA LATAM EMEA APAC
  • Pg. 7 3% 6% 9% 21% 47% 0% 20% 40% 60% Fastly CDN MaxCDN Edgecast Amazon CloudFront Akamai Alexa 10k North America 6% 9% 9% 14% 45% 0% 20% 40% 60% CDNetworks Edgecast Level 3 Amazon CloudFront Akamai Alexa 10K EMEA 8% 10% 12% 21% 37% 0% 20% 40% CDNetworks Amazon CloudFront Xinnet ChinaCache Akamai Alexa 10K APAC Regional CDN deployment leaders Source: Datanyze analysis, June 2014
  • Pg. 8 CDN investment, by dollars and domains 2,979 3,485 2,700 2,800 2,900 3,000 3,100 3,200 3,300 3,400 3,500 3,600 July 2013 June 2014 Number of Sites the Alexa 10,000 using CDNs Source: Datanyze 77% 11% 7% 5% Annual CDN Spending Among Media Companies >$1M $500K-$1M $250-$500K <$250K Source: Dan Rayburn, CDNpricing.com
  • Pg. 9 Many CDNs driving blind, lack monitoring/visibility tools 0% 2% 2% 2% 3% 3% 3% 24% 26% 33% 0% 10% 20% 30% 40% Soasta Keynote Catchpoint Pingdom Gomez Cedexis Other We don't monitor We don't have an SLA My CDN provides a report Who do you use to monitor CDN service level agreement (SLA) complinace? 102 427 429 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Alexa 1000 CDN and Web monitoring adoption No CDN used CDN used w/o monitoring CDN + monitoring Source: Content Delivery Summit (May) 2014 Attendee Survey N=600 Source: Datanyze analysis, June 2014
  • Pg. 10 Metric matters: how should CDNs be monitored? 0% 10% 20% 30% 40% Other Throughput Performance relative to my origin server Latency Abailability What CDN QoS Metrics matter most? 0% 10% 20% 30% 40% By ISP By Celluar vs. Broadband By Country/State By Device of Browser Type What granularity would be helpful for QoS Metrics? 0% 10% 20% 30% 40% By the minute Hourly averages Monthly Averages Daily averages What time increment of QoS reporting would be useful? Source: Content Delivery Summit (May) 2014 Attendee Survey N=600
  • Pg. 11 The CDN Market “55% of all Internet traffic will cross content delivery networks by 2018 globally, up from 36% in 2013”
  • Pg. 12 Summary and Conclusions • CDN deployments are on the rise for businesses large and small • A rich website experience is business necessity; availability and performance are becoming tables stakes • Akamai dominates the market by most measures, but other vendors vary slightly by Alexa market • Regionally, CDN deployments are growing in APAC among top-ranked Websites in that region • Business are spending large amounts on CDNs but underinvesting in monitoring tools • For CDN users that are “monitoring enlightened” availability, latency are key metrics … and the more granular the data, the better • Read more about CDN adoption trends at Dyn’s research blog: http://dyn.com/blog/dyn-research-cdn-adoption-by-the-numbers/
  • Pg. 13 Poll question Which of the following initiatives are likely to be your firm’s top strategic CDN priority during the next 12 months? • Improving the availability and resiliency of the infrastructure that supports my web-site • Improving the performance of my organization’s web-site to deliver a better customer experience • Reducing the amount of money spent on my CDN • Implementing multiple-CDNs to reduce risk and increase switching flexibility • Initiating our first CDN deployment
  • Pg. 14 Poll Results
  • Pg. 15 15 DNS is CRITICAL PATH for nearly everything on the internet Friendly names into unfriendly numbers (and other information) What is DNS? dyn.com dyn.com dyn.com A 204.136.248.106 AAAA 2600:2001:0:3::106 NS ns1.p01.dynect.net.
  • Pg. 16 0 1000 2000 3000 4000 5000 6000 7000 Basic Page Medium Complexity Page Complex Page Time Until Visually Complete (ms) DNS Time Before Visually Complete (ms) 9% 23% 29% Why Does DNS Matter? Webpages are comprised of many elements • Basic Pages = 50 elements • Complex pages = 100’s of elements Many elements require separate DNS lookups • Basic pages = 5-10 DNS lookups • Complex pages > 50 DNS lookups
  • Pg. 17 Do You Know the Impact of DNS on your CDN? www.webpagetest.org www.espn.com
  • Pg. 18 Do You Know the Impact of DNS on your CDN?
  • Pg. 19 Do You Know the Impact of DNS on your CDN? www.espn.com 51 DNS Requests
  • Pg. 20 Do You Know the Impact of DNS on your CDN? www.ebay.com 18 DNS Requests
  • Pg. 21 Why Use Managed DNS with your CDN? Performance
  • Pg. 22 1 Second Delay in Page Load Time 7% loss in conversion 11% fewer page views 16% decrease in customer satisfaction. $100,000 a day business could lose $2.5 million in sales.
  • Pg. 23 Why Use Managed DNS with your CDN? Flexibility
  • Pg. 24 Don’t Get Locked In Pricing Features Regional Expertise
  • Pg. 25 Why Use Managed DNS with your CDN? Reduce Risk
  • Pg. 26 Understand How Your Brand Connects to your Users Visibility Intelligence Optimization
  • Pg. 27 Why Use Managed DNS with your CDN? Work with the Experts
  • Pg. 28 You Picked a CDN for Expertise Pick a DNS Expert Too
  • Pg. 29 Wrapping It UP World-class DNS and World-class CDN Protect your brand Provide reliability, performance, and flexibility for unmatched customer experience
  • Pg. 30 • Question and Answer Session • (please submit questions)
  • Pg. 31 Speakers Phil Hochmuth Director of Research Dyn Charlie Baker Director of Performance Assurance Dyn
  • Pg. 32 Please use the same URL you used to view today’s live event for the archive event, plus we will be sending you a follow-up email with that URL once the archive is posted!
  • Pg. 33 Thank you for participating in today’s web event Just by attending this event you could win this Apple TV Winner to be announced on StreamingMedia.com