Product Management 2.0 - Atlassian Summit 2011

Product Management 2.0 Using Confluence to drive company-wide alignment and product success Cory von Wallenstein VP Product, Dyn Inc. @cvonwallenstein #summit11 #cvw

Agenda
Where’s the relevancy?
Our pain: Innovation and the challenges of growth
Product Roadmap Dashboard in Confluence
Two examples of how it’s used
Peek under the hood, and how to get started!
All plugins, code and setup instructions are shared online.

Where’s the relevancy?
Dyn Inc – Managed DNS and Email for thousands of the biggest and fastest growing brands on the web.
Doubled in size in 6 months, now 80 employees
Many platforms. Fast-paced and agile teams.
Managing success, stay nimble and competitive.

Innovation: A Zero Sum Game? Source: Dealing with Darwin , Geoffrey A. Moore, 2008

Innovation: A Zero Sum Game? Multiple innovation initiatives combined with bubble-up management Source: Dealing with Darwin , Geoffrey A. Moore, 2008

Departmental Challenges Engineering “ Just go look in JIRA”

Departmental Challenges Marketing “ Why isn’t it done yet?”

Departmental Challenges Product Management “ Like having a hundred children, and only one gift under the tree.”

Departmental Challenges Operations “ Needs to be in the loop, but always seems last to know.”

Departmental Challenges Sales “ Close the deal – no matter what!”

Departmental Challenges Support “ I’ll pass your feedback along.”

Departmental Challenges Executive “ What is everyone doing?”

Day to day challenges
Does the left hand know what the right hand is doing?
Where are we going? Tomorrow? Next week? Next 6 months?
What has already been committed to that prevents us from taking on <insert cool new idea> now?

Egads! Gantt Charts!

Egads! Gantt Charts! Not for us!

Product Roadmap Dashboard
Top-down strategic direction and high-level goals
Bottom-up initiatives and tactics
Highly transparent, highly flexible
Iterative roadmap for all to read, write and execute
Or in geek: $ chmod a+rwx dyn_inc_roadmap

Product Roadmap Dashboard
What the “Product Roadmap Dashboard” is
2 concrete examples we’ll walk through in Confluence
How it’s used in action for the 2 examples
How it works – a peek under the hood
Free, open-source plugins were used. No magic. I swear.
My blog will give you all the details you need to get started.

Visualize “flow” and “state”

What’s Next?

What’s Active?

What Just Finished? (But still consuming our time…)

Visualize “flow” and “state”

Visualize “duration” and “sequence”

Product Roadmap Dashboard Visualize “duration” and “sequence”

2 Concrete Examples in Confluence
Staying in the Know
A new top-down idea we want to run with
Empowering Collaboration
A product release… more than just code

Concrete Example 1
A new top-down idea we want to run with

A new idea we want to run with

Kanban style -> showing “flow” and “state”

Gantt chart style -> showing “duration” and “sequence”

Key Example 1 Takeaways
Easy metadata around your existing product process
Easy aggregation of metadata into dashboards:
Gantt chart style -> showing “duration” and “sequence”

Concrete Example 2

A product release…
Easy to sip from the fire hose of ideas
Easy to get involved in the relevant conversations
Parallel yet intelligently intertwined conversations on:
What is it, and how do we build it?
What is our go to market plan?
One project in “ Dynect ” , one project in “ Product ”

Enable discussion across departments

Key Example 2 Takeaways
Leverage collaboration functionality already in Confluence
Targeted conversation
Keep in the loop on relevant portions of conversation

Under the Hood
Extensive use of labels
Linking, Scaffolding, Reporting, Composition Plugins – CustomWare
Table, Cache Plugins – (The man! The legend!) Bob Swift
jQuery User Macro - Simon Bartlett
Plugins are free!

Labels
“ project” – page is relevant to roadmap dashboard
Team Label – “ dynect ” , “ product ” , “ dyndns ” , “ sendlabs ”
Status Label – “staging”, “next”, “active”, “finished”, “archive”

Labels

Linking Plugin

Linking Plugin
add-page – Linking Plugin macro
template=Project – Use the “Project” template
labels=dynect,project – Auto apply labels to page.
live=true – If the “Project” template changes, update pages using that template automatically
parent=Projects – Create the page under this parent page

Scaffolding Plugin

Scaffolding Plugin Metadata Entered Using Template Forms “ Project” Template Defines Forms Project Page “ Project” template details covered in blog entry. Too many details required for this presentation.

Macros: section/column, contentbylabel

Plugins: Reporting, Composition, Table Macros: deck/card, table-plus, and more

Macros: jQuery

Macros: cache

How to Get Started
Full code and details:
http://standingonthebrink.com
Reach out
@cvonwallenstein #summit11 #cvw
[email_address]

Product Management 2.0 - Atlassian Summit 2011

by Dyn on Jun 07, 2011

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