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Product Management 2.0 - Atlassian Summit 2011
 

Product Management 2.0 - Atlassian Summit 2011

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A story on how Atlassian Confluence was used to help keep Dyn Inc. nimble and innovative. We'll walk through some pain points, and how Confluence was extended using some open source plugins to create ...

A story on how Atlassian Confluence was used to help keep Dyn Inc. nimble and innovative. We'll walk through some pain points, and how Confluence was extended using some open source plugins to create the Product Roadmap Dashboard.

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  • Since last year’s summit, reorganizing product. Confluence at core. Talk is on what we did with Confluence, results achieved, you take it back.
  • Story about managing this growth, and how Confluence prevented us from falling over.
  • Comes down to innovation, and trying to stay relevant in the market place.

Product Management 2.0 - Atlassian Summit 2011 Product Management 2.0 - Atlassian Summit 2011 Presentation Transcript

  •  
  • Product Management 2.0 Using Confluence to drive company-wide alignment and product success Cory von Wallenstein VP Product, Dyn Inc. @cvonwallenstein #summit11 #cvw
  • Agenda
    • Where’s the relevancy?
    • Our pain: Innovation and the challenges of growth
    • Product Roadmap Dashboard in Confluence
    • Two examples of how it’s used
    • Peek under the hood, and how to get started!
      • All plugins, code and setup instructions are shared online.
  • Where’s the relevancy?
    • Dyn Inc – Managed DNS and Email for thousands of the biggest and fastest growing brands on the web.
    • Doubled in size in 6 months, now 80 employees
    • Many platforms. Fast-paced and agile teams.
    • Managing success, stay nimble and competitive.
  • Innovation: A Zero Sum Game? Source: Dealing with Darwin , Geoffrey A. Moore, 2008
  • Innovation: A Zero Sum Game? Source: Dealing with Darwin , Geoffrey A. Moore, 2008
  • Innovation: A Zero Sum Game? Multiple innovation initiatives combined with bubble-up management Source: Dealing with Darwin , Geoffrey A. Moore, 2008
  • Departmental Challenges Engineering “ Just go look in JIRA”
  • Departmental Challenges Marketing “ Why isn’t it done yet?”
  • Departmental Challenges Product Management “ Like having a hundred children, and only one gift under the tree.”
  • Departmental Challenges Operations “ Needs to be in the loop, but always seems last to know.”
  • Departmental Challenges Sales “ Close the deal – no matter what!”
  • Departmental Challenges Support “ I’ll pass your feedback along.”
  • Departmental Challenges Executive “ What is everyone doing?”
  • Day to day challenges
    • Does the left hand know what the right hand is doing?
    • Where are we going? Tomorrow? Next week? Next 6 months?
    • What has already been committed to that prevents us from taking on <insert cool new idea> now?
  • Egads! Gantt Charts!
  • Egads! Gantt Charts! Not for us!
  • Product Roadmap Dashboard
    • Top-down strategic direction and high-level goals
    • Bottom-up initiatives and tactics
    • Highly transparent, highly flexible
    • Iterative roadmap for all to read, write and execute
      • Or in geek: $ chmod a+rwx dyn_inc_roadmap
  • Product Roadmap Dashboard
    • What the “Product Roadmap Dashboard” is
    • 2 concrete examples we’ll walk through in Confluence
    • How it’s used in action for the 2 examples
    • How it works – a peek under the hood
      • Free, open-source plugins were used. No magic. I swear.
      • My blog will give you all the details you need to get started.
  • Visualize “flow” and “state”
  • What’s Next?
  • What’s Active?
  • What Just Finished? (But still consuming our time…)
  • Visualize “flow” and “state”
  • Visualize “duration” and “sequence”
  • Product Roadmap Dashboard Visualize “duration” and “sequence”
  • 2 Concrete Examples in Confluence
    • Staying in the Know
      • A new top-down idea we want to run with
    • Empowering Collaboration
      • A product release… more than just code
  • Concrete Example 1
    • A new top-down idea we want to run with
  • A new idea we want to run with
  • A new idea we want to run with
  •  
  •  
      • Kanban style -> showing “flow” and “state”
      • Kanban style -> showing “flow” and “state”
      • Gantt chart style -> showing “duration” and “sequence”
  • Key Example 1 Takeaways
    • Easy metadata around your existing product process
    • Easy aggregation of metadata into dashboards:
      • Kanban style -> showing “flow” and “state”
      • Gantt chart style -> showing “duration” and “sequence”
  • Concrete Example 2
    • A product release… more than just code
  • A product release… more than just code
  • A product release… more than just code
  • A product release… more than just code
  • A product release… more than just code
  • A product release… more than just code
  • A product release…
    • Easy to sip from the fire hose of ideas
    • Easy to get involved in the relevant conversations
    • Parallel yet intelligently intertwined conversations on:
      • What is it, and how do we build it?
      • What is our go to market plan?
    • One project in “ Dynect ” , one project in “ Product ”
  • A product release… more than just code
  • Enable discussion across departments
  • Enable discussion across departments
  • Enable discussion across departments
  • Enable discussion across departments
  • Key Example 2 Takeaways
    • Leverage collaboration functionality already in Confluence
    • Targeted conversation
    • Keep in the loop on relevant portions of conversation
  • Under the Hood
    • Extensive use of labels
    • Linking, Scaffolding, Reporting, Composition Plugins – CustomWare
    • Table, Cache Plugins – (The man! The legend!) Bob Swift
    • jQuery User Macro - Simon Bartlett
    • Plugins are free!
  • Labels
    • “ project” – page is relevant to roadmap dashboard
    • Team Label – “ dynect ” , “ product ” , “ dyndns ” , “ sendlabs ”
    • Status Label – “staging”, “next”, “active”, “finished”, “archive”
  • Labels
  • Labels
  • Labels
  • Linking Plugin
  • Linking Plugin
    • add-page – Linking Plugin macro
    • template=Project – Use the “Project” template
    • labels=dynect,project – Auto apply labels to page.
    • live=true – If the “Project” template changes, update pages using that template automatically
    • parent=Projects – Create the page under this parent page
  • Scaffolding Plugin
  • Scaffolding Plugin Metadata Entered Using Template Forms “ Project” Template Defines Forms Project Page “ Project” template details covered in blog entry. Too many details required for this presentation.
  • Macros: section/column, contentbylabel
  • Plugins: Reporting, Composition, Table Macros: deck/card, table-plus, and more
  • Macros: jQuery
  • Macros: cache
  • How to Get Started
    • Full code and details:
      • http://standingonthebrink.com
    • Reach out
      • @cvonwallenstein #summit11 #cvw
      • [email_address]