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Fundraising For Businesses With Wicked Small Shops - Joe Waters of SimplyGiving
 

Fundraising For Businesses With Wicked Small Shops - Joe Waters of SimplyGiving

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Check out these amazing slides from Joe Waters, founder of SelfishGiving.com. The accomplished author and blogger put these together to compliment his opening keynote at Dyn's Social Media Bootcamp ...

Check out these amazing slides from Joe Waters, founder of SelfishGiving.com. The accomplished author and blogger put these together to compliment his opening keynote at Dyn's Social Media Bootcamp for Non-Profits event.

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  • Opportunity: online cause marketing <br /> Reality check: the future is tiny screen, local almost individual. Include def of what reality check. <br /> Prediction: the end of cause marketing is near – never about tools, brand is what matters <br /> Ebay is doing it with Giving Works <br /> Online cause marketing isn’t big. What’s needed? Lack of awareness, priorities, no sense of urgency, tech barrier <br /> Employees are your brand – engaged with cm <br /> Retailers <br /> Online workplace giving <br /> More workplace giving – Online tool is better and more engaging. Workplace giving under their own brand. Charities – employees can donate to charity of choice and enable company to create campaigns and feature them. Companies need an app for nonprofit campaigns. <br />
  • Opportunity: online cause marketing <br /> Reality check: the future is tiny screen, local almost individual. Include def of what reality check. <br /> Prediction: the end of cause marketing is near – never about tools, brand is what matters <br /> Ebay is doing it with Giving Works <br /> Online cause marketing isn’t big. What’s needed? Lack of awareness, priorities, no sense of urgency, tech barrier <br /> Employees are your brand – engaged with cm <br /> Retailers <br /> Online workplace giving <br /> More workplace giving – Online tool is better and more engaging. Workplace giving under their own brand. Charities – employees can donate to charity of choice and enable company to create campaigns and feature them. Companies need an app for nonprofit campaigns. <br />
  • Opportunity: online cause marketing <br /> Reality check: the future is tiny screen, local almost individual. Include def of what reality check. <br /> Prediction: the end of cause marketing is near – never about tools, brand is what matters <br /> Ebay is doing it with Giving Works <br /> Online cause marketing isn’t big. What’s needed? Lack of awareness, priorities, no sense of urgency, tech barrier <br /> Employees are your brand – engaged with cm <br /> Retailers <br /> Online workplace giving <br /> More workplace giving – Online tool is better and more engaging. Workplace giving under their own brand. Charities – employees can donate to charity of choice and enable company to create campaigns and feature them. Companies need an app for nonprofit campaigns. <br />

Fundraising For Businesses With Wicked Small Shops - Joe Waters of SimplyGiving Fundraising For Businesses With Wicked Small Shops - Joe Waters of SimplyGiving Presentation Transcript

  • Dyn Social Media Bootcamp Dyn Social Media Bootcamp Fundraising with Businesses for Wicked Small Shops Joe Waters Selfishgiving.com
  • .80%
  • 6% 72%
  • 500
  • SO RE CE R U
  • 15,000,000 245,000 1800
  • #2 The Money is in the Register
  • Types of Biz Fundaisers Types of Biz Fundaisers  Point-of-sale  Purchase or action-triggered  Digital  Message Promotion  Employee Engagement
  • Point–of–Sale Point–of–Sale  Pinups  Register Programs  Round-Ups  Donation Boxes
  •  Action is at the front  Buck or two  Campaign runs for 2 to 6 weeks  Frequently includes pinup…but not always
  • OU ES R CE R
  • Which Route Will You Which Route Will You Take? Take? Fundraising with Biz Little Me
  • Your Supporters Your Suspects Your Contacts
  • ?
  • Charting the Course Charting the Course Fundraising with Biz Social Media Mobile Brand
  • #3 Brands Command
  • B R A N D ran T T a ns ra a on cti l FUNDRAISING e tiv ma r sfo
  • a brand is what a person feels when they come into contact with you
  • a nonprofit brand makes two promises: 1. to have an impact 2. to show the impact clearly, powerfully - Jeff Brooks
  • It worked It solved a problem It changed us
  • a nonprofit brand makes II promises: 1. to have an impact 2. to show the impact clearly, powerfully - Jeff Brooks
  • http://philanthropy.com/article/ A-Community-Fund-LuresYoung/131353/ You need to stand out
  • CE UR SO RE
  • OU ES R CE R
  • #4 The PC is Dead
  • The future of nonprofit marketing is targeting supporters where they are and where they care
  • mobile only
  • pictures rule. text drools.
  • Charting the Course Charting the Course Fundraisin g with Biz Social Media Mobile Brand
  • B R A N D ran T T a ns ra a on cti l FUNDRAISING e tiv ma r sfo
  • #2 The Money is in the Register
  • #3 Brands Command
  • #4 The PC is Dead
  • Pinterest.com/JoeWaters