Dyn Social Media Bootcamp
Dyn Social Media Bootcamp
Fundraising with Businesses
for Wicked Small Shops

Joe Waters
Selfish...
.80%
6%
72%
500
SO
RE

CE
R
U
15,000,000
245,000
1800
#2

The Money is in the Register
Types of Biz Fundaisers
Types of Biz Fundaisers
 Point-of-sale
 Purchase or action-triggered
 Digital
 Message Promoti...
Point–of–Sale
Point–of–Sale
 Pinups
 Register Programs
 Round-Ups
 Donation Boxes
 Action is at the front
 Buck or two
 Campaign runs for 2 to 6 weeks
 Frequently includes pinup…but not always
OU
ES
R

CE
R
Which Route Will You
Which Route Will You
Take?
Take?

Fundraising
with Biz

Little
Me
Your
Supporters

Your Suspects

Your
Contacts
?
Charting the Course
Charting the Course

Fundraising
with Biz

Social
Media
Mobile
Brand
#3

Brands
Command
B
R
A
N
D

ran
T

T

a
ns
ra

a
on
cti

l

FUNDRAISING

e
tiv
ma
r
sfo
a brand is what a person feels when
they come into contact with you
a nonprofit brand makes two
promises:
1. to have an impact
2. to show the impact clearly,
powerfully
- Jeff Brooks
It worked
It solved a
problem
It changed us
a nonprofit brand makes II
promises:
1. to have an impact
2. to show the impact clearly,
powerfully
- Jeff Brooks
http://philanthropy.com/article/
A-Community-Fund-LuresYoung/131353/

You need to stand out
CE
UR
SO
RE
OU
ES
R

CE
R
#4
The PC is Dead
The future of nonprofit
marketing is targeting
supporters where they are
and where they care
mobile only
pictures rule. text drools.
Charting the Course
Charting the Course
Fundraisin
g with Biz
Social
Media
Mobile
Brand
B
R
A
N
D

ran
T

T

a
ns
ra

a
on
cti

l

FUNDRAISING

e
tiv
ma
r
sfo
#2

The Money is in the Register
#3

Brands
Command
#4
The PC is Dead
Pinterest.com/JoeWaters
Fundraising For Businesses With Wicked Small Shops - Joe Waters of SimplyGiving
Fundraising For Businesses With Wicked Small Shops - Joe Waters of SimplyGiving
Fundraising For Businesses With Wicked Small Shops - Joe Waters of SimplyGiving
Fundraising For Businesses With Wicked Small Shops - Joe Waters of SimplyGiving
Fundraising For Businesses With Wicked Small Shops - Joe Waters of SimplyGiving
Fundraising For Businesses With Wicked Small Shops - Joe Waters of SimplyGiving
Fundraising For Businesses With Wicked Small Shops - Joe Waters of SimplyGiving
Fundraising For Businesses With Wicked Small Shops - Joe Waters of SimplyGiving
Fundraising For Businesses With Wicked Small Shops - Joe Waters of SimplyGiving
Fundraising For Businesses With Wicked Small Shops - Joe Waters of SimplyGiving
Fundraising For Businesses With Wicked Small Shops - Joe Waters of SimplyGiving
Fundraising For Businesses With Wicked Small Shops - Joe Waters of SimplyGiving
Fundraising For Businesses With Wicked Small Shops - Joe Waters of SimplyGiving
Fundraising For Businesses With Wicked Small Shops - Joe Waters of SimplyGiving
Fundraising For Businesses With Wicked Small Shops - Joe Waters of SimplyGiving
Fundraising For Businesses With Wicked Small Shops - Joe Waters of SimplyGiving
Fundraising For Businesses With Wicked Small Shops - Joe Waters of SimplyGiving
Fundraising For Businesses With Wicked Small Shops - Joe Waters of SimplyGiving
Fundraising For Businesses With Wicked Small Shops - Joe Waters of SimplyGiving
Fundraising For Businesses With Wicked Small Shops - Joe Waters of SimplyGiving
Fundraising For Businesses With Wicked Small Shops - Joe Waters of SimplyGiving
Fundraising For Businesses With Wicked Small Shops - Joe Waters of SimplyGiving
Fundraising For Businesses With Wicked Small Shops - Joe Waters of SimplyGiving
Fundraising For Businesses With Wicked Small Shops - Joe Waters of SimplyGiving
Fundraising For Businesses With Wicked Small Shops - Joe Waters of SimplyGiving
Fundraising For Businesses With Wicked Small Shops - Joe Waters of SimplyGiving
Fundraising For Businesses With Wicked Small Shops - Joe Waters of SimplyGiving
Fundraising For Businesses With Wicked Small Shops - Joe Waters of SimplyGiving
Fundraising For Businesses With Wicked Small Shops - Joe Waters of SimplyGiving
Fundraising For Businesses With Wicked Small Shops - Joe Waters of SimplyGiving
Fundraising For Businesses With Wicked Small Shops - Joe Waters of SimplyGiving
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Fundraising For Businesses With Wicked Small Shops - Joe Waters of SimplyGiving

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Check out these amazing slides from Joe Waters, founder of SelfishGiving.com. The accomplished author and blogger put these together to compliment his opening keynote at Dyn's Social Media Bootcamp for Non-Profits event.

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  • Opportunity: online cause marketing
    Reality check: the future is tiny screen, local almost individual. Include def of what reality check.
    Prediction: the end of cause marketing is near – never about tools, brand is what matters
    Ebay is doing it with Giving Works
    Online cause marketing isn’t big. What’s needed? Lack of awareness, priorities, no sense of urgency, tech barrier
    Employees are your brand – engaged with cm
    Retailers
    Online workplace giving
    More workplace giving – Online tool is better and more engaging. Workplace giving under their own brand. Charities – employees can donate to charity of choice and enable company to create campaigns and feature them. Companies need an app for nonprofit campaigns.
  • Opportunity: online cause marketing
    Reality check: the future is tiny screen, local almost individual. Include def of what reality check.
    Prediction: the end of cause marketing is near – never about tools, brand is what matters
    Ebay is doing it with Giving Works
    Online cause marketing isn’t big. What’s needed? Lack of awareness, priorities, no sense of urgency, tech barrier
    Employees are your brand – engaged with cm
    Retailers
    Online workplace giving
    More workplace giving – Online tool is better and more engaging. Workplace giving under their own brand. Charities – employees can donate to charity of choice and enable company to create campaigns and feature them. Companies need an app for nonprofit campaigns.
  • Opportunity: online cause marketing
    Reality check: the future is tiny screen, local almost individual. Include def of what reality check.
    Prediction: the end of cause marketing is near – never about tools, brand is what matters
    Ebay is doing it with Giving Works
    Online cause marketing isn’t big. What’s needed? Lack of awareness, priorities, no sense of urgency, tech barrier
    Employees are your brand – engaged with cm
    Retailers
    Online workplace giving
    More workplace giving – Online tool is better and more engaging. Workplace giving under their own brand. Charities – employees can donate to charity of choice and enable company to create campaigns and feature them. Companies need an app for nonprofit campaigns.
  • Fundraising For Businesses With Wicked Small Shops - Joe Waters of SimplyGiving

    1. 1. Dyn Social Media Bootcamp Dyn Social Media Bootcamp Fundraising with Businesses for Wicked Small Shops Joe Waters Selfishgiving.com
    2. 2. .80%
    3. 3. 6% 72%
    4. 4. 500
    5. 5. SO RE CE R U
    6. 6. 15,000,000 245,000 1800
    7. 7. #2 The Money is in the Register
    8. 8. Types of Biz Fundaisers Types of Biz Fundaisers  Point-of-sale  Purchase or action-triggered  Digital  Message Promotion  Employee Engagement
    9. 9. Point–of–Sale Point–of–Sale  Pinups  Register Programs  Round-Ups  Donation Boxes
    10. 10.  Action is at the front  Buck or two  Campaign runs for 2 to 6 weeks  Frequently includes pinup…but not always
    11. 11. OU ES R CE R
    12. 12. Which Route Will You Which Route Will You Take? Take? Fundraising with Biz Little Me
    13. 13. Your Supporters Your Suspects Your Contacts
    14. 14. ?
    15. 15. Charting the Course Charting the Course Fundraising with Biz Social Media Mobile Brand
    16. 16. #3 Brands Command
    17. 17. B R A N D ran T T a ns ra a on cti l FUNDRAISING e tiv ma r sfo
    18. 18. a brand is what a person feels when they come into contact with you
    19. 19. a nonprofit brand makes two promises: 1. to have an impact 2. to show the impact clearly, powerfully - Jeff Brooks
    20. 20. It worked It solved a problem It changed us
    21. 21. a nonprofit brand makes II promises: 1. to have an impact 2. to show the impact clearly, powerfully - Jeff Brooks
    22. 22. http://philanthropy.com/article/ A-Community-Fund-LuresYoung/131353/ You need to stand out
    23. 23. CE UR SO RE
    24. 24. OU ES R CE R
    25. 25. #4 The PC is Dead
    26. 26. The future of nonprofit marketing is targeting supporters where they are and where they care
    27. 27. mobile only
    28. 28. pictures rule. text drools.
    29. 29. Charting the Course Charting the Course Fundraisin g with Biz Social Media Mobile Brand
    30. 30. B R A N D ran T T a ns ra a on cti l FUNDRAISING e tiv ma r sfo
    31. 31. #2 The Money is in the Register
    32. 32. #3 Brands Command
    33. 33. #4 The PC is Dead
    34. 34. Pinterest.com/JoeWaters

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