Your SlideShare is downloading. ×
Fundraising For Businesses With Wicked Small Shops - Joe Waters of SimplyGiving
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Fundraising For Businesses With Wicked Small Shops - Joe Waters of SimplyGiving

327

Published on

Check out these amazing slides from Joe Waters, founder of SelfishGiving.com. The accomplished author and blogger put these together to compliment his opening keynote at Dyn's Social Media Bootcamp …

Check out these amazing slides from Joe Waters, founder of SelfishGiving.com. The accomplished author and blogger put these together to compliment his opening keynote at Dyn's Social Media Bootcamp for Non-Profits event.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
327
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Opportunity: online cause marketing
    Reality check: the future is tiny screen, local almost individual. Include def of what reality check.
    Prediction: the end of cause marketing is near – never about tools, brand is what matters
    Ebay is doing it with Giving Works
    Online cause marketing isn’t big. What’s needed? Lack of awareness, priorities, no sense of urgency, tech barrier
    Employees are your brand – engaged with cm
    Retailers
    Online workplace giving
    More workplace giving – Online tool is better and more engaging. Workplace giving under their own brand. Charities – employees can donate to charity of choice and enable company to create campaigns and feature them. Companies need an app for nonprofit campaigns.
  • Opportunity: online cause marketing
    Reality check: the future is tiny screen, local almost individual. Include def of what reality check.
    Prediction: the end of cause marketing is near – never about tools, brand is what matters
    Ebay is doing it with Giving Works
    Online cause marketing isn’t big. What’s needed? Lack of awareness, priorities, no sense of urgency, tech barrier
    Employees are your brand – engaged with cm
    Retailers
    Online workplace giving
    More workplace giving – Online tool is better and more engaging. Workplace giving under their own brand. Charities – employees can donate to charity of choice and enable company to create campaigns and feature them. Companies need an app for nonprofit campaigns.
  • Opportunity: online cause marketing
    Reality check: the future is tiny screen, local almost individual. Include def of what reality check.
    Prediction: the end of cause marketing is near – never about tools, brand is what matters
    Ebay is doing it with Giving Works
    Online cause marketing isn’t big. What’s needed? Lack of awareness, priorities, no sense of urgency, tech barrier
    Employees are your brand – engaged with cm
    Retailers
    Online workplace giving
    More workplace giving – Online tool is better and more engaging. Workplace giving under their own brand. Charities – employees can donate to charity of choice and enable company to create campaigns and feature them. Companies need an app for nonprofit campaigns.
  • Transcript

    • 1. Dyn Social Media Bootcamp Dyn Social Media Bootcamp Fundraising with Businesses for Wicked Small Shops Joe Waters Selfishgiving.com
    • 2. .80%
    • 3. 6% 72%
    • 4. 500
    • 5. SO RE CE R U
    • 6. 15,000,000 245,000 1800
    • 7. #2 The Money is in the Register
    • 8. Types of Biz Fundaisers Types of Biz Fundaisers  Point-of-sale  Purchase or action-triggered  Digital  Message Promotion  Employee Engagement
    • 9. Point–of–Sale Point–of–Sale  Pinups  Register Programs  Round-Ups  Donation Boxes
    • 10.  Action is at the front  Buck or two  Campaign runs for 2 to 6 weeks  Frequently includes pinup…but not always
    • 11. OU ES R CE R
    • 12. Which Route Will You Which Route Will You Take? Take? Fundraising with Biz Little Me
    • 13. Your Supporters Your Suspects Your Contacts
    • 14. ?
    • 15. Charting the Course Charting the Course Fundraising with Biz Social Media Mobile Brand
    • 16. #3 Brands Command
    • 17. B R A N D ran T T a ns ra a on cti l FUNDRAISING e tiv ma r sfo
    • 18. a brand is what a person feels when they come into contact with you
    • 19. a nonprofit brand makes two promises: 1. to have an impact 2. to show the impact clearly, powerfully - Jeff Brooks
    • 20. It worked It solved a problem It changed us
    • 21. a nonprofit brand makes II promises: 1. to have an impact 2. to show the impact clearly, powerfully - Jeff Brooks
    • 22. http://philanthropy.com/article/ A-Community-Fund-LuresYoung/131353/ You need to stand out
    • 23. CE UR SO RE
    • 24. OU ES R CE R
    • 25. #4 The PC is Dead
    • 26. The future of nonprofit marketing is targeting supporters where they are and where they care
    • 27. mobile only
    • 28. pictures rule. text drools.
    • 29. Charting the Course Charting the Course Fundraisin g with Biz Social Media Mobile Brand
    • 30. B R A N D ran T T a ns ra a on cti l FUNDRAISING e tiv ma r sfo
    • 31. #2 The Money is in the Register
    • 32. #3 Brands Command
    • 33. #4 The PC is Dead
    • 34. Pinterest.com/JoeWaters

    ×