Interop 2010 - Optimizing Your Infrastructure - Using Failover and Global Server Load Balancing to Speed Web Performance

Uptime is the Bottom Line. Optimizing Your Infrastructure: Using Failover and Global Server Load Balancing to Speed Web Performance Kyle York VP, Sales & Marketing Cory von Wallenstein VP, Product Management

We are the DNS experts.
Names to numbers
twitter.com -> 128.121.146.228
4 million active clients
150,000 zones
75,000 domains registered
12 global data centers
Billions of queries per day
Uptime is the Bottom Line.

Archetypes of the Online Business Uptime is the Bottom Line.

Technical Side Makes the ship run Speaks gibberish Business Side Steers the ship Easily excitable

“ A customer said the site is slow. Can you make it faster? ” “ Can we build feature X by tomorrow?” “ We can’t afford downtime! Make it unbreakable!”

“ Speed, cost or quality. Pick two.” “ We need to buy new hardware.” “ The project was on-time until everything started breaking in the middle of the night! ”

Harsh realities of online businesses
Users expect fast
Failures happen
Business of change

Users expect fast. Uptime is the Bottom Line.

twitter.com
Web 2.0
Rapid growth
Scalability and reliability
Monitor and reduce outages
Unpredictable demands on infrastructure
Uptime is the Bottom Line. 128.121.146.100

audiencescience.com
Strong and open relationship
High SLA with proven reliability
Eliminate hardware
Cost effective and flexible partnership built for the long-term
Increased speed with geographic load balancing

Getting fast.
Included in v1?
Unlikely a priority
As a wishlist item?
Never gets done
We ’re at v52 & users are demanding fast.
Uh oh.

Adding fast in v52.
Architectural changes
Super hard.
Best done from the start.
Tight-loop optimizations
Diminishing returns.
Localized benefit.
Throw hardware at it
Bottlenecks inevitable.
Expensive.

Get fast with Dynect. Fast as a service. Introduce anytime.
Anycast routing
Queries answered from closest location
Geotarget datacenters
East coast users to East coast datacenter
West coast users to West coast datacenter
EU users to Amazon EU
Load balance as a service

Get fast with Dynect.
Meet business needs
Speed up user experience
Scale intelligently
Meet technical needs
DNS is low hanging fruit
100% uptime since 2001

Failures happen. Uptime is the Bottom Line.

37signals.com
Redundancy, reliability and failover
Uptime at all times
Virtual company dependent on web systems
Sole customer interaction is online
Above average number of domains
Experts - Support
72.32.62.117

inkfrog.com
Spiking demand
Flexible and affordable pricing
Overcharged by previous provider
Load Balancing
Cost effectively addresses peek demand
Infrastructure for high Query Per Second (QPS)

Getting fault tolerant.
Architectural changes
Super hard.
Best done from the start.
Local fault tolerance
False sense of security
Fiber cuts, truck collisions
Monitoring
Is it really “down”?
Taking action in real time

Get fault tolerant with Dynect.
Load balance multiple clouds or datacenters
By traffic percentage
By region
By custom metrics
Global monitoring
If it ’s really down, take action
Failover quickly
Low TTLs

Get fault tolerant with Dynect.
Meet business needs
Uptime is the bottom line
No hardware required
True sense of security.
Avoid “dark infrastructure” syndrome
No hardware required

Business of change. Uptime is the Bottom Line.

cnbc.com
Geographic Traffic Management
CDN Load Balancing, Cost Control
Performance-driven; NBCU IT leader
Flexible, nimble, reactive partner
Custom Product Development
DNS experts: credible, stable and long-term partnership

carbonmade.com
Eliminate points of failure
Active Failover and monitoring
Reputation, credibility
Scaling with a dedicated and growing audience
Reliable infrastructure
Web 2.0 focus, alignment of brands

Managing change.
CDN choice?
Notoriously difficult.
All or nothing proposition
Time consuming bottlenecks
It ’s not live until it’s in DNS
Error prone
Expensive and boring to manually maintain

Managing change with Dynect.
CDN Manager
Enabling CDN choice
Geotarget load
Automation
SOAP/REST APIs
Use tools like RightScale, Chef, Puppet

Managing change with Dynect.
Meet business needs
Stay nimble
Avoid lock in
Flexibility to combine solutions
Automate, automate, automate!
Get back to more exciting work

http://dyn.com
Dynect Platform
DynDNS
Follow us on Twitter
We ’re a hoot.
Uptime is the Bottom Line. @DynInc

Interop 2010 - Optimizing Your Infrastructure - Using Failover and Global Server Load Balancing to Speed Web Performance

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