Uptime is the Bottom Line. Optimizing Your Infrastructure: Using Failover and Global Server Load Balancing to Speed Web Pe...
We are the DNS experts. <ul><li>Names to numbers </li></ul><ul><ul><li>twitter.com -> 128.121.146.228 </li></ul></ul><ul><...
Archetypes of the Online Business Uptime is the Bottom Line.
Technical Side Makes the ship run Speaks gibberish Business Side Steers the ship Easily excitable
“ A customer said the site is slow. Can you make it faster? ” “ Can we build feature X by tomorrow?” “ We can’t afford dow...
“ Speed, cost or quality. Pick two.” “ We need to buy new hardware.” “ The project was on-time until everything started br...
Harsh realities of online businesses <ul><li>Users expect fast </li></ul><ul><li>Failures happen </li></ul><ul><li>Busines...
Users expect fast. Uptime is the Bottom Line.
<ul><li>twitter.com </li></ul><ul><li>Web 2.0 </li></ul><ul><li>Rapid growth </li></ul><ul><li>Scalability and reliability...
<ul><li>audiencescience.com </li></ul><ul><li>Strong and open relationship </li></ul><ul><li>High SLA with proven reliabil...
Getting fast. <ul><li>Included in v1? </li></ul><ul><ul><li>Unlikely a priority </li></ul></ul><ul><li>As a wishlist item?...
Adding fast in v52. <ul><li>Architectural changes </li></ul><ul><ul><li>Super hard. </li></ul></ul><ul><ul><li>Best done f...
Get fast with Dynect. Fast as a service. Introduce anytime. <ul><li>Anycast routing </li></ul><ul><ul><li>Queries answered...
Get fast with Dynect. <ul><li>Meet business needs </li></ul><ul><ul><li>Speed up user experience </li></ul></ul><ul><ul><l...
Failures happen. Uptime is the Bottom Line.
Uptime is the Bottom Line. <ul><li>37signals.com </li></ul><ul><li>Redundancy, reliability and failover </li></ul><ul><li>...
<ul><li>inkfrog.com </li></ul><ul><li>Spiking demand </li></ul><ul><li>Flexible and affordable pricing </li></ul><ul><li>O...
Getting fault tolerant. <ul><li>Architectural changes </li></ul><ul><ul><li>Super hard. </li></ul></ul><ul><ul><li>Best do...
Get fault tolerant with Dynect. <ul><li>Load balance multiple clouds or datacenters </li></ul><ul><ul><li>By traffic perce...
Get fault tolerant with Dynect. <ul><li>Meet business needs </li></ul><ul><ul><li>Uptime is the bottom line </li></ul></ul...
Business of change. Uptime is the Bottom Line.
<ul><li>cnbc.com </li></ul><ul><li>Geographic Traffic Management </li></ul><ul><li>CDN Load Balancing, Cost Control </li><...
<ul><li>carbonmade.com </li></ul><ul><li>Eliminate points of failure </li></ul><ul><li>Active Failover and monitoring </li...
Managing change. <ul><li>CDN choice? </li></ul><ul><ul><li>Notoriously difficult. </li></ul></ul><ul><ul><li>All or nothin...
Managing change with Dynect. <ul><li>CDN Manager </li></ul><ul><ul><li>Enabling CDN choice </li></ul></ul><ul><ul><li>Geot...
Managing change with Dynect. <ul><li>Meet business needs </li></ul><ul><ul><li>Stay nimble </li></ul></ul><ul><ul><li>Avoi...
http://dyn.com <ul><li>Dynect Platform </li></ul><ul><li>DynDNS </li></ul><ul><li>Follow us on Twitter </li></ul><ul><li>W...
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Interop 2010 - Optimizing Your Infrastructure - Using Failover and Global Server Load Balancing to Speed Web Performance

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Cory von Wallenstein and Kyle York from Dyn Inc. walk through several Dyn Inc clients optimized their infrastructure with failover and global server load balancing.

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Interop 2010 - Optimizing Your Infrastructure - Using Failover and Global Server Load Balancing to Speed Web Performance

  1. 1. Uptime is the Bottom Line. Optimizing Your Infrastructure: Using Failover and Global Server Load Balancing to Speed Web Performance Kyle York VP, Sales & Marketing Cory von Wallenstein VP, Product Management
  2. 2. We are the DNS experts. <ul><li>Names to numbers </li></ul><ul><ul><li>twitter.com -> 128.121.146.228 </li></ul></ul><ul><li>4 million active clients </li></ul><ul><li>150,000 zones </li></ul><ul><li>75,000 domains registered </li></ul><ul><li>12 global data centers </li></ul><ul><li>Billions of queries per day </li></ul>Uptime is the Bottom Line.
  3. 3. Archetypes of the Online Business Uptime is the Bottom Line.
  4. 4. Technical Side Makes the ship run Speaks gibberish Business Side Steers the ship Easily excitable
  5. 5. “ A customer said the site is slow. Can you make it faster? ” “ Can we build feature X by tomorrow?” “ We can’t afford downtime! Make it unbreakable!”
  6. 6. “ Speed, cost or quality. Pick two.” “ We need to buy new hardware.” “ The project was on-time until everything started breaking in the middle of the night! ”
  7. 7. Harsh realities of online businesses <ul><li>Users expect fast </li></ul><ul><li>Failures happen </li></ul><ul><li>Business of change </li></ul>Uptime is the Bottom Line.
  8. 8. Users expect fast. Uptime is the Bottom Line.
  9. 9. <ul><li>twitter.com </li></ul><ul><li>Web 2.0 </li></ul><ul><li>Rapid growth </li></ul><ul><li>Scalability and reliability </li></ul><ul><li>Monitor and reduce outages </li></ul><ul><li>Unpredictable demands on infrastructure </li></ul>Uptime is the Bottom Line. 128.121.146.100
  10. 10. <ul><li>audiencescience.com </li></ul><ul><li>Strong and open relationship </li></ul><ul><li>High SLA with proven reliability </li></ul><ul><li>Eliminate hardware </li></ul><ul><li>Cost effective and flexible partnership built for the long-term </li></ul><ul><li>Increased speed with geographic load balancing </li></ul>Uptime is the Bottom Line. 216.223.0.230
  11. 11. Getting fast. <ul><li>Included in v1? </li></ul><ul><ul><li>Unlikely a priority </li></ul></ul><ul><li>As a wishlist item? </li></ul><ul><ul><li>Never gets done </li></ul></ul><ul><li>We ’re at v52 & users are demanding fast. </li></ul><ul><ul><li>Uh oh. </li></ul></ul>Uptime is the Bottom Line.
  12. 12. Adding fast in v52. <ul><li>Architectural changes </li></ul><ul><ul><li>Super hard. </li></ul></ul><ul><ul><li>Best done from the start. </li></ul></ul><ul><li>Tight-loop optimizations </li></ul><ul><ul><li>Diminishing returns. </li></ul></ul><ul><ul><li>Localized benefit. </li></ul></ul><ul><li>Throw hardware at it </li></ul><ul><ul><li>Bottlenecks inevitable. </li></ul></ul><ul><ul><li>Expensive. </li></ul></ul>Uptime is the Bottom Line.
  13. 13. Get fast with Dynect. Fast as a service. Introduce anytime. <ul><li>Anycast routing </li></ul><ul><ul><li>Queries answered from closest location </li></ul></ul><ul><li>Geotarget datacenters </li></ul><ul><ul><li>East coast users to East coast datacenter </li></ul></ul><ul><ul><li>West coast users to West coast datacenter </li></ul></ul><ul><ul><li>EU users to Amazon EU </li></ul></ul><ul><li>Load balance as a service </li></ul>Uptime is the Bottom Line.
  14. 14. Get fast with Dynect. <ul><li>Meet business needs </li></ul><ul><ul><li>Speed up user experience </li></ul></ul><ul><ul><li>Scale intelligently </li></ul></ul><ul><li>Meet technical needs </li></ul><ul><ul><li>DNS is low hanging fruit </li></ul></ul><ul><ul><li>100% uptime since 2001 </li></ul></ul>Uptime is the Bottom Line.
  15. 15. Failures happen. Uptime is the Bottom Line.
  16. 16. Uptime is the Bottom Line. <ul><li>37signals.com </li></ul><ul><li>Redundancy, reliability and failover </li></ul><ul><li>Uptime at all times </li></ul><ul><li>Virtual company dependent on web systems </li></ul><ul><li>Sole customer interaction is online </li></ul><ul><li>Above average number of domains </li></ul><ul><li>Experts - Support </li></ul>72.32.62.117
  17. 17. <ul><li>inkfrog.com </li></ul><ul><li>Spiking demand </li></ul><ul><li>Flexible and affordable pricing </li></ul><ul><li>Overcharged by previous provider </li></ul><ul><li>Load Balancing </li></ul><ul><li>Cost effectively addresses peek demand </li></ul><ul><li>Infrastructure for high Query Per Second (QPS) </li></ul>Uptime is the Bottom Line. 69.7.26.202
  18. 18. Getting fault tolerant. <ul><li>Architectural changes </li></ul><ul><ul><li>Super hard. </li></ul></ul><ul><ul><li>Best done from the start. </li></ul></ul><ul><li>Local fault tolerance </li></ul><ul><ul><li>False sense of security </li></ul></ul><ul><ul><li>Fiber cuts, truck collisions </li></ul></ul><ul><li>Monitoring </li></ul><ul><ul><li>Is it really “down”? </li></ul></ul><ul><li>Taking action in real time </li></ul>Uptime is the Bottom Line.
  19. 19. Get fault tolerant with Dynect. <ul><li>Load balance multiple clouds or datacenters </li></ul><ul><ul><li>By traffic percentage </li></ul></ul><ul><ul><li>By region </li></ul></ul><ul><ul><li>By custom metrics </li></ul></ul><ul><li>Global monitoring </li></ul><ul><ul><li>If it ’s really down, take action </li></ul></ul><ul><li>Failover quickly </li></ul><ul><ul><li>Low TTLs </li></ul></ul>Uptime is the Bottom Line.
  20. 20. Get fault tolerant with Dynect. <ul><li>Meet business needs </li></ul><ul><ul><li>Uptime is the bottom line </li></ul></ul><ul><ul><li>No hardware required </li></ul></ul><ul><li>Meet technical needs </li></ul><ul><ul><li>True sense of security. </li></ul></ul><ul><ul><li>Avoid “dark infrastructure” syndrome </li></ul></ul><ul><ul><li>No hardware required </li></ul></ul>Uptime is the Bottom Line.
  21. 21. Business of change. Uptime is the Bottom Line.
  22. 22. <ul><li>cnbc.com </li></ul><ul><li>Geographic Traffic Management </li></ul><ul><li>CDN Load Balancing, Cost Control </li></ul><ul><li>Performance-driven; NBCU IT leader </li></ul><ul><li>Flexible, nimble, reactive partner </li></ul><ul><li>Custom Product Development </li></ul><ul><li>DNS experts: credible, stable and long-term partnership </li></ul>Uptime is the Bottom Line. 207.46.150.45
  23. 23. <ul><li>carbonmade.com </li></ul><ul><li>Eliminate points of failure </li></ul><ul><li>Active Failover and monitoring </li></ul><ul><li>Reputation, credibility </li></ul><ul><li>Scaling with a dedicated and growing audience </li></ul><ul><li>Reliable infrastructure </li></ul><ul><li>Web 2.0 focus, alignment of brands </li></ul>Uptime is the Bottom Line. 207.97.240.31
  24. 24. Managing change. <ul><li>CDN choice? </li></ul><ul><ul><li>Notoriously difficult. </li></ul></ul><ul><ul><li>All or nothing proposition </li></ul></ul><ul><li>Time consuming bottlenecks </li></ul><ul><ul><li>It ’s not live until it’s in DNS </li></ul></ul><ul><ul><li>Error prone </li></ul></ul><ul><li>Expensive and boring to manually maintain </li></ul>Uptime is the Bottom Line.
  25. 25. Managing change with Dynect. <ul><li>CDN Manager </li></ul><ul><ul><li>Enabling CDN choice </li></ul></ul><ul><ul><li>Geotarget load </li></ul></ul><ul><li>Automation </li></ul><ul><ul><li>SOAP/REST APIs </li></ul></ul><ul><ul><li>Use tools like RightScale, Chef, Puppet </li></ul></ul>Uptime is the Bottom Line.
  26. 26. Managing change with Dynect. <ul><li>Meet business needs </li></ul><ul><ul><li>Stay nimble </li></ul></ul><ul><ul><li>Avoid lock in </li></ul></ul><ul><li>Meet technical needs </li></ul><ul><ul><li>Flexibility to combine solutions </li></ul></ul><ul><ul><li>Automate, automate, automate! </li></ul></ul><ul><ul><li>Get back to more exciting work </li></ul></ul>Uptime is the Bottom Line.
  27. 27. http://dyn.com <ul><li>Dynect Platform </li></ul><ul><li>DynDNS </li></ul><ul><li>Follow us on Twitter </li></ul><ul><li>We ’re a hoot. </li></ul>Uptime is the Bottom Line. @DynInc
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