CloudCamp Boston - June 2, 2011

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CloudCamp lightning talk on the secret to high performance web sites: Rock-solid DNS.

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  • Dyn, session, personal intro
  • Internet poll… lot’s of responses that are all right
  • Let’s see some of them
  • Average DNS response time on DynDNS.com worldwide is 120-150ms (unicast DNS)Dynect sub 25ms worldwide
  • 30% reduction in page load times, 80% reduction in CDN usage and cost
  • Unpredictable latency, upwards of 4000 MS (4 seconds) on DNS alone
  • Summary and Q&A
  • CloudCamp Boston - June 2, 2011

    1. 1. The Secret Behind High-Performance Websites: Rock-Solid DNS<br />Cory von Wallenstein<br />VP, Product Management<br />@cvonwallenstein<br />cvw@dyn.com<br />
    2. 2. DNS is names to numbers<br />twitter.com -> 168.143.162.52<br />5+ Million active users/clients<br />1000+ Enterprise clients<br />250,000+ Zones managed<br />100,000+ Domains registered<br />17 World-wide datacenters<br />Billions of queries per day<br />Billions of messages annually <br />Managed DNS & EmailIaaS(Infrastructure-as-a-Service)<br />
    3. 3. We Polled the InternetWhat's the secret behind high-performance websites? <br />We asked for impulse responses via Twitter, LinkedIn & Facebook…Followers delivered:<br /><ul><li>Content
    4. 4. Easy Search & Navigation
    5. 5. Content Delivery Networks (CDN’s)
    6. 6. The Idea
    7. 7. Solid CMS
    8. 8. SEO
    9. 9. User Experience (UX)
    10. 10. Redundant data centers
    11. 11. Monitoring and automation
    12. 12. Planning, planning, planning
    13. 13. Authentic, genuine
    14. 14. Storage
    15. 15. No downtime
    16. 16. Caching, compression
    17. 17. Power (servers, bandwidth)
    18. 18. Simple/Intuitive design
    19. 19. People, talent
    20. 20. Funding, VC money</li></ul>E-Commerce Expo Preso w. Incutio – http://bit.ly/haQGvw<br />
    21. 21. Ask and You Shall Receive… Twitter Q&A<br />RT @craigpsmith Content RT @DynInc "What's the secret behind high-performance websites?<br />RT @iamcarbon @kyork20 http://pagespeed.googlelabs.com<br />RT @andrewtoland No down time.<br />RT @Itdoug @kyork20 caching, cdn, file sizes. I've heard dns too, but I'll leave that to you.<br />RT @chrisgonyea @kyork20 If I didn't know better, I would think more power (servers, bandwidth, etc). Of course, there is much more to it than that. <br />RT @sandraproulx Keep design simple & intuitive. <br />RT @Wolfrage @kyork20 Planning, planning, planning?<br />RT @Kathleenschmidt @kyork20 simple format with easy access to accurate RELEVANT info. user-focused, usability, interactive, authentic, smart copy, no flash!<br />
    22. 22. The Dynect Platform for Managed DNS<br />Managed Rock-Solid DNS<br />Global IP Anycast network<br />Active Failover: (disaster recovery)<br />Load Balancing: (weighted, round robin)<br />Global Routing: (regional rulesets, real-time)<br />CDN Control: (costs, testing, diversity)<br />
    23. 23. Your Infrastructure & Why You Should Pay Attention to DNS <br />Amazon<br />Rackspace<br />GoGrid<br />Heroku<br />Azure<br />+<br />Load balance between your existing infrastructure and the cloud using DNS. We call it Dynect Traffic Management. <br />We’re Content Agnostic.<br />
    24. 24. The Performance Network<br />Users in Europe go to Amazon EU, users in the Western USA go to GoGrid, users in the Eastern USA go to …<br />Palo Alto, CA Chicago, IL New York, NY (X2) Dallas, TX London Frankfurt Sydney Signapore<br />Los Angeles, CA Ashburn, VA Amsterdam (X2) Singapore Tokyo Hong Kong Miami<br />
    25. 25. Performance is King: Use Cases<br /><ul><li> Uptime
    26. 26. Speed
    27. 27. Reliability
    28. 28. Redundancy
    29. 29. Diversity
    30. 30. Control
    31. 31. Monitoring
    32. 32. Automation
    33. 33. Reporting</li></ul>Special thanks to monitoring partner Catchpoint<br />
    34. 34. Users Expect Fast.<br />
    35. 35. 128.121.146.100<br />twitter.com<br /><ul><li>Web 2.0
    36. 36. Rapid growth
    37. 37. Scalability and reliability
    38. 38. Monitor and reduce outages
    39. 39. Unpredictable demands on infrastructure</li></ul>http://dyn.com/enterprise/case-studies/twitter-case-study<br />
    40. 40. Business of Change.<br />
    41. 41. 207.46.150.45<br />cnbc.com<br /><ul><li>Geographic Traffic Management
    42. 42. CDN Load Balancing, Cost Control
    43. 43. Performance-driven; NBCU IT leader http://bit.ly/aI0Ef9
    44. 44. Flexible, nimble, reactive partner
    45. 45. Custom Product Development
    46. 46. DNS experts: credible, stable and long-term partnership</li></ul>CNBC Blog Post from High Scalability http://bit.ly/aI0Ef9<br />
    47. 47. Failures Happen.<br />
    48. 48. 72.32.62.117<br />37signals.com<br /><ul><li>Redundancy, reliability and failover
    49. 49. Uptime at all times
    50. 50. Virtual company dependent on web systems
    51. 51. Sole customer interaction is online
    52. 52. Above average number of domains
    53. 53. Experts - Support</li></ul>http://dyn.com/enterprise/case-studies/37signals-case-study<br />
    54. 54. Internet Infrastructure (IaaS) DNS & Email Experts<br />http://dyn.com <br />@DynInc<br /> Follow us on Twitter<br />

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