Top 4 Macro Trends Driving Internet Evolution
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Top 4 Macro Trends Driving Internet Evolution

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During SXSW 2014, Dyn Chief Technologist Cory von Wallenstein gave a talk on the top four macro trends that are driving evolution of the Internet. Take a look!

During SXSW 2014, Dyn Chief Technologist Cory von Wallenstein gave a talk on the top four macro trends that are driving evolution of the Internet. Take a look!

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    Top 4 Macro Trends Driving Internet Evolution Top 4 Macro Trends Driving Internet Evolution Presentation Transcript

    • Top 4 Macro Trends Driving Evolution of the Internet March 10, 2014 – Austin, TX #SXSW Cory von Wallenstein Chief Technologist @cvwdyn
    • Pg. 2 Macro Trends Driving Evolution of the Internet @cvwdyn #dynmmt Trend 1 User experience is the new competitive differentiator.
    • Pg. 3 Macro Trends Driving Evolution of the Internet @cvwdyn #dynmmt $3.2B   $2B+   $3.5B+  
    • Pg. 4 Macro Trends Driving Evolution of the Internet @cvwdyn #dynmmt 2010: 58% of US consumers h"p://cvw.gs/amex2010   would  pay  a  higher  price  if  they  had  a  strong   expecta>on  of  receiving  superior  service.   Consensus  around  9%  op6mal  premium.     2012: 66% of US consumers h"p://cvw.gs/amex2012   would  pay  a  higher  price  if  they  had  a  strong   expecta>on  of  receiving  superior  service.   Consensus  around  13%  op6mal  premium.    
    • Pg. 5 Macro Trends Driving Evolution of the Internet @cvwdyn #dynmmt From 2010 to 2012: The  number  of  folks  who  voted  for  superior  service   with  their  wallets  went  from  57%  to  75%.   Businesses  are  responding.  
    • Pg. 6 Macro Trends Driving Evolution of the Internet @cvwdyn #dynmmt Why would you switch banks? A  slightly  more  beneficial  interest  rate  isn’t   compelling  to  go  through  the  hurdles  of  switching.   Give  me  a  mobile  experience  so  I  don’t  have  to  call  or   go  to  a  branch.  
    • Pg. 7 Macro Trends Driving Evolution of the Internet @cvwdyn #dynmmt
    • Pg. 8 Macro Trends Driving Evolution of the Internet @cvwdyn #dynmmt Speed == $$$ 100ms = 1% lost sales (Amazon) 0.5s = 20% traffic drop (Google) h"p://cvw.gs/amz-­‐latency   h"p://cvw.gs/ggl-­‐latency   h"p://cvw.gs/km-­‐latency  
    • Pg. 9 Macro Trends Driving Evolution of the Internet @cvwdyn #dynmmt Superior Experience More Value Stakes are Raised How  will  this  affect   the  Internet?  
    • Pg. 10 Macro Trends Driving Evolution of the Internet @cvwdyn #dynmmt How  will  this  affect   the  Internet?   Growth  of  net  new  Internet  users  is  far  away  from  the   original  backbone  of  the  Internet  (growth  is  in  APAC,  Africa,   South  America).   Urban  centers  are  more  network  congested  than  ever   before.   Content  and  apps  will  push  further  to  the  edges  of  the   Internet  to  deliver  excellent  experiences.  
    • Pg. 11 Macro Trends Driving Evolution of the Internet @cvwdyn #dynmmt h"p://www.cogentco.com/files/images/network/network_map/networkmap_global_large.png   Speed  of  light   299,792.458  km/second   (in  a  vacuum)   Theore>cal  RTT   ~40ms   Real  RTT   ~90ms  
    • Pg. 12 Macro Trends Driving Evolution of the Internet @cvwdyn #dynmmt USA   20ms   20Mbps  
    • Pg. 13 Macro Trends Driving Evolution of the Internet @cvwdyn #dynmmt 3.1s  
    • Pg. 14 Macro Trends Driving Evolution of the Internet @cvwdyn #dynmmt Japan   250ms   40Mbps  
    • Pg. 15 Macro Trends Driving Evolution of the Internet @cvwdyn #dynmmt Japan   250ms   40Mbps  
    • Pg. 16 Macro Trends Driving Evolution of the Internet @cvwdyn #dynmmt 4.2s   36%  slower  
    • Pg. 17 Macro Trends Driving Evolution of the Internet @cvwdyn #dynmmt South  Africa   400ms   4Mbps  
    • Pg. 18 Macro Trends Driving Evolution of the Internet @cvwdyn #dynmmt 7.6s   146%  slower  
    • Pg. 19 Macro Trends Driving Evolution of the Internet @cvwdyn #dynmmt We  can’t  break  the  speed  of  light.     Customers  can  be  gained  through   superior  service,  but   slow  is  the  new  down6me.     We’ll  push  closer  to  the  edge  to  deliver.  
    • Pg. 20 Macro Trends Driving Evolution of the Internet @cvwdyn #dynmmt Trend 2 A Cambrian moment of innovation ecosystems.
    • Pg. 21 Macro Trends Driving Evolution of the Internet @cvwdyn #dynmmt h"p://cvw.gs/econ-­‐camb  
    • Pg. 22 Macro Trends Driving Evolution of the Internet @cvwdyn #dynmmt Trend 3 Net neutrality and the evolving business model of the Internet.
    • Pg. 23 Macro Trends Driving Evolution of the Internet @cvwdyn #dynmmt h"p://cvw.gs/giga-­‐nn  
    • Pg. 24 Macro Trends Driving Evolution of the Internet @cvwdyn #dynmmt Trend 4 “Things” outnumber “people”.
    • Pg. 25 Macro Trends Driving Evolution of the Internet @cvwdyn #dynmmt “People”: ~7B h"p://cvw.gs/cisco-­‐iot   “Things” today: ~14B IPv4 Addresses: ~4B “Things” 2020: ~50B
    • Pg. 26 Macro Trends Driving Evolution of the Internet @cvwdyn #dynmmt Four Macro Trends Driving Evolution of the Internet 1.  User  experience  is  the  new  compe>>ve  differen>ator.   2.  A  Cambrian  moment  in  innova>on  ecosystems.   3.  Net  neutrality  and  the  evolving  business  model  of  the  Internet.   4.  “Things”  outnumber  “people”.   Dyn  /delivers/  Internet  Performance   •  Traffic  management  (user  types  “twi"er.com”)   •  Message  management  (user  receives  “file  shared”  email  from  Box)   •  Performance  assurance  (understand  your  Internet  performance)