Twenty Ways to be Digitally Savvy

Twenty Ways to Be Digitally Savvy

10 Basic Activities
Setting Up Social Profiles/Accounts (Facebook, Twitter, YouTube, LinkedIn, Foursquare, MySpace)
Uploading Images, Video and other content (Facebook, Twitter, YouTube, Flickr, Vimeo)
Tagging Images, Videos, and Updates (Twitter, YouTube, Flickr, Facebook, Foursquare, Scvngr)
Sharing and Embedding Web Content (Linking, email sharing, embedding video)
MicroBlogging(Twitter, Facebook , MySpace, and LinkedIn status updates)
Subscribing to RSS Feeds and Aggregators (Google Reader)
Sharing and Consuming Music over Social Networks (Pandora, LastFM, Shazam, YouTube)
Downloading Webcasts/Podcasts
Following Social Media/Tech Leaders (Mashable, Tim O’ Reilly, Aplusk, Kevin Rose, Guy Kawasaki)
Reading Tech/Digital/Social Media Blogs (Mashable, TechCrunch, WIRED)

10 Advanced Activities
Location Check-In and Sharing(Foursquare, Facebook Places, Dopplr)
Use of Mobile Applications (Downloads from iPhoneAppStore, Blackberry AppWorld, Android App Market,)
Using Social Bookmarking and News Sharing Tools (Del.icio.us, Digg, Reddit, Wikipedia)
Webcam Based Conversations/LifeStreaming(Skype, Chat Roulette, Ustream)
Using Social-Based Coupons (Facebook Deals, Groupon)
Social Network Gaming (Farmville, Mafia wars)
Blogging or Publishing(Wordpress, Blogger, Tumblr)
Scanning 2D Barcodes (Generic QR Codes, Microsoft Tags, Jag Tag)
Social Shopping (Starbucks Facebook Giftcards, Facebook Credits)
Use of Cloud based File Hosting/Sharing (Amazon Cloud, Google Docs, Dropbox)

Social Media Presence: Twitter
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Create a presence—Beyond Facebook
Create a Twitter profile. This is where the experts live online.
Personalize your Page
Upload your photo and customize your background via the ‘Settings’ menu
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Find Your Friends
Use a name search or your existing email address book to find followers
Let the world know what you’re up to
Use no more than 160 characters to post updates on your profile

Uploading Content: YouTube
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Create an Account
This will allow you to like and comment on existing content.
Upload Raw Video Content OR
Upload content from your existing video library via the ‘Upload’ link
Shoot directly from Your Cam
Use YouTube’s built-in recording
feature to record onto the site
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Edit Your Video
Utilize YouTube’s built-in video editing content to insert transitions and lay in music tracks
Manage your Channel
Become a content curator on YouTube by favoriting videos and customizing the look and feel of your page

Tagging Content:Flickr, etc…
You know how to tag photos in Facbook, now try tagging elsewhere.
Tags are a type of keyword or category label that allow you to find photos and videos based on their content.
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Click “add a tag” button located next to uploaded image
Upload an image you would like to share
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Click on your tags to see other images are tagged
Enter tags in field using spaces only (do not use other punctuation) and click “Add”

Sharing & Embedding Content:
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Locate social media
chicklets
Content automatically posted to your chosen social network profile
Click preferred method of sharing and
personalize message
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Click the “Embed” button on YouTube video you’d like to embed selected video
Select size and custom options
3
Copy and paste code into blog field

Microblogging:UnderstandingTwitter
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Make it a priority to update your “What’s happening” field at least once per day
Use the @reply method to specifically mention friends in your tweets
Typing an @ symbol in front of another Twitter user’s name will let them know you’re talking to them
3
Retweet another user’s tweet into your own feed by clicking the “Retweet” button.
If you want to add your own thoughts, into the Retweet, copy and paste the entirety of the original into you own update field and put the letters “RT” in front of it
4
Conserve characters by using url shortening utilities like bit.ly to cut down on the character length of the links you want to share
Copy and paste your original url into the field, click “shorten”
Then copy the shortened url by clicking once on “copy”

Subscribing to RSS: Google Reader
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On the Account home screen access Google Reader feature, which is also accessible at the toolbar at the top of the Gmail page.
Create a Google account by following the “Sign In” link on Google’s homepage
3
Click RSS feed icon on the sites you visit regularly to access each site’s RSS page
5
Return to Google Reader to read through your aggregated RSS feeds
4
Click on the Google
icon to ad page’s feed to
your Reader

Online Listening & Sharing: Pandora
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In your privacy settings, allow Facebook to connect to your Pandora profile by selecting checkbox and entering your profile information.
Create an account on Pandora.com
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Use the search through shared stations to find other people who are making playlists of music you’re into.
On your profile, search through your friends and see what they’re listening to

Downloading Podcasts: iTunes
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Find a Podcast you like by searching through the favorites or querying in the search bar.
Go beyond just downloading music on iTunes and check out the Podcasts tab.
3
Most podcasts are free, so go ahead and download as many episodes as you’d like!
4
Listen at home or transfer to your iPod, iPad, or iPhone for on-the-go.
Just click on the free button to download. To subscribe to subsequent episodes, click the ‘Subcribe FREE’ button.

Follow Thought Leaders: Twitter
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Industry journals and blogs often publish lists of who to follow. Here’s one from AdFreak.com:
Twitter can be a powerful tool for staying on top of up-to-the-second industry news and understanding what industry leaders are thinking about. Start by following these 10 influentials:
3
Use tools like wefollow.com to stay up to date on who to follow in other industries of interest.
Source: wefollow.com

Read Technology and Social Media Blogs
Add these sites to the list of news sources you frequent to stay on top of what’s new:
Mashable.com - social media news
TechCrunch.com – new and emerging technology news
WIRED.com – media and technology news and analysis
Source: wefollow.com

Location Check-In: Foursquare
1
Login to Foursquare or create account from application
Download and run the Foursquare Application for your Smartphone
2
Go to the Places tab in top corner
Search the place that you are currently located
Choose location and option to “Shout” (write short message) and whether to share with other social networks.
Choose “Check-in Here” option
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Use of Mobile Applications: Blackberry
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Locate mobile website that hosts application
Or download and run Application software such as Blackberry App World from branded mobile site
Search through application categories until you find suitable application
Select application within application software or application store
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Select “Download”
Set application permissions, restart phone to access application and proceed to download
Go to “Downloads” folder and select application and proceed to use

Social Bookmarking: Reddit
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Go to Social Bookmarking site from browser or search
Login or create account
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4
Copy and paste URL in Box, then input a title, or description, choose category and pass through CAPTCHA verification and Article I s submitted
Next, choose “Submit a Link” option
Link is now available for all users to access

Webcam-based conversations: Ustream
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Once logged in, at homepage, users have the option to do a live broadcast, record video, browse through other videos and events, and find and track friends
Users are encouraged to create a channelto broadcast through
Once you click on Create Show option, you can choose a category, tags, and a picture for the channel
Login to site or create account
4
To Broadcast choose Broadcast option and set up microphone and camera settings
Choose whether to start broadcast or start recording
Users can also link Ustream with Twitter and/or set up poll for a question
5
Once you create a channel you will have the option to broadcast

Using Social Based Coupons: Groupon
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Go to Groupon URL and fill out initial information such as what city you reside in and email
You will next be presented with a deal of the day and deals will consistently be sent to your email
You will be presented with the option to invite friends and get $10 in Groupon Bucks
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If you click on an offer, you will sometimes be asked which tier that you refer
Choose which price tier
After you fill in purchase information, you’ll receive an email confirmation that your card has been charged.
Your receipt will describe how to print your Groupon, and your Groupon will include everything you need to know to redeem it.
If the deal hasn't tipped yet (enough people sign up for deal), your receipt will arrive when it does
If the deal doesn't tip before time runs out, your card isn't charged and nobody gets the deal

Social Network Gaming: Farmville
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Locate Farmville application on Facebook website and select “play now”
Accept Terms and begin gaming experience
Allow application to access Facebook profile information
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Invite Facebook friends to be your neighbors and/or send them gifts as well as view their status for the game
Proceed to do game tasks such as placing crops

Use of Blog Platform: Tumblr
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Go to the tumblr.com URL
Set up account/page by inputting email, password, and preferred URL
Title your blog and add a profile image
Use the toolbar to add content to your blog
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Follow other tumblr blogs to view posted content in personal tumblr feed
Post items through the use of the browse tool and/or the submission form

Scanning 2D Barcodes: QR Codes
1
Go to pre-existing 2D barcode application on phone (Blackberry) or download barcode application
2
Go to Scan option in application
Application should change phone camera into scan mode
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Place phone camera in front of 2d barcode and place code evenly in the center of the camera
After Camera reads code, you will be taken to URL or other content that is contained within the code
Screenshots: dailymotion.com

Social Shopping: Starbucks Card
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Go to Facebook Starbucks Card Application
Choose “Give a Gift” option
Continue through process as guest or sign up at Starbucks.com
Invite friends if none are currently fans of the app
Allow application to access Facebook profile information
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Lastly, you will be given the option to post the transaction to your Facebook wall/newsfeed so others can see the gift you purchased
Once a friend is chosen, personalize the gift you send them with message
Next, you will input your payment information to complete the transaction

Use of Cloud Applications: Amazon
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Go to Amazon Cloud Drive URL and login or create account
Once your account is set up, you will be asked to Upload Files
You will be asked to select a folder from a predetermined set of categories (i.e. ”Documents”)
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Once you’ve chosen the category, click on “Select Files to Upload”
Upload the document(s) from computer files
The document you uploaded is now available in the Amazon Cloud queue for you to access from any internet-enabled device, anytime

Appendix

UserProcess - Basic
Setting Up Social Profiles/Accounts
User registers an account on social site by inputting their personal information and contact info and are provided a blank profile page
Uploading Images, Video and other Content
User locates upload page/tab on site and chooses to browse computer or internet for images, video, or other content to post on profile or site
User places searchable words or phrases in the “labels” or “tags” section after uploading content, or in the case of Twitter, place a # in front of the tag within the tweet (hashtag)
Tagging Images, Videos, and Updates
User finds “embed code” under online video or other content that can be used to place within a post or update; User sends links of online content to other individuals
Sharing and Embedding Web Content
MicroBlogging
User utilizes Twitter, Tumblr, or the “Status Update” sections of social network sites to type brief updates
Subscribing to RSS Feeds
User sets up an aggregator such as Google Reader to pick up content from various sites or blogs, thus providing a central location for all information updates
Sharing and Consuming Music over Social Networks
User can add tracks they play on other programs to their profiles on social music sites, allowing others to view what they're listening to; Users can send music recommendations to others
Social Network Gaming
Users can play games independently but can interact with other players in game play by using online multiplayer options or collaborating with other users for mutual benefits
Users can post and/or listen to digital media files through download or streamed webcasting through the use of client application such as iTunes or Podcast.com
Using Social Bookmarking/News Sharing Tools
Users can submit links and bookmarks to sites such as Reddit.com by inputting the URLs along with titles and/or tags

UserProcess - Advanced
Location Check-In and Sharing
Use of mobile software of location-based sites such as Foursquare to announce location at a venue or area; Other sites allow user to share travel plans and see other’s plans
Use of Mobile Applications
Use downloads a specific application from host site or online application store and runs application on mobile device
Webcam-Based Conversations/Lifestreaming
User uses streaming webcam video to hold face-to-face conversations over the internet connection with other individuals
Host companies offer one “deal” per day, if a certain number of users sign up for the offer, the deal becomes available to all; users are encouraged to tell friends about offers
Using Social-Based Coupons
Blogging or Publishing
Users use blog hosting sites such as Blogger or Wordpress to create personal blogs that they manage and update through posts of images, video, text and other content
Scanning 2D Barcodes
User downloads barcode reader application or uses preinstalled software on mobile device and scans 2d barcode with camera; User is taken to content registered for the barcode
Social Network Shopping
Applications within Facebook can be used to load monetary value for giftcards of a specific retailer such as Starbucks; User then share with specific friend; Credits for Facebook can be purchased at retailers such as Target
Use of Cloud-based File Hosting/Sharing
Users can save, view, and share word processing documents with a group over online cloud networks that host the files
Following Social Media/Tech Leaders
Users can systematically be updated with information from thought leaders in digital,social media, and/or technology through following them on Twitter
Reading Tech/Digital/Social Media Blogs
Users can sign up for RSS Feeds or frequently check in with the blogs of popular, reputable sources of information for the digital, social media, and technology worlds
,

User Motivations – Basic
Drivers
Barriers
Setting Up Social Profiles/Accounts
Interaction/Sharing with others on online communities
Reluctance to share personal information/privacy issues
Uploading Images, Video and other Content
To place self-generated content on online community profiles for other’s viewing
Effort, privacy issues
Tagging Images, Videos, and Updates
To categorize/optimize search for self-generated content
Time to write out metadata or include tags in updates
Sharing interesting or relevant content found across web with various individuals
Effort; content that isn’t optimized for sharing (i.e. videos without embed coding)
Sharing and Embedding Web Content
MicroBlogging
Updating users in network of current thoughts/activities
Lack of interest in sharing personal updates; privacy
Subscribing to RSS Feeds
Having published content delivered to a feed aggregator for instant updates
Too much continuous information to effectively consume
Sharing and Consuming Music over Social Networks
Sharing music and finding common interest among other music enthusiasts
Lack of interest in sharing music library; Privacy
Social Network Gaming
To play games directly on social platforms, thus allowing for more gamer interaction
Reluctance to interact with others while gaming
To play games directly on social mediums, thus allowing for more interaction with other gamers
Lack of knowledge of setting up and/or listening to webcasts
Using Social Bookmarking/News Sharing Tools
To share links and news stories of interest to other web users
Lack of knowledge or interest in tools for sharing links/news

User Motivations – Advanced
Barriers
Drivers
Barriers
Drivers
Barriers
Location Check-In and Sharing
To share location/travel with others as well as to find out who is in proximity
Reluctance to share personal location information/privacy issues
Using Mobile Applications
To increase entertainment, utility, or productivity capabilities of mobile devices
Lack of interest or understanding of their value
Clear conversations that can be face-to-face without both users being in same location
Users may not know how to set up webcam conversations or have the technology to do so
Webcam Based Conversations/Lifestreaming
Users can save money on purchases or services simply by signing up for offer
Lack of understanding or interest; deals are dependent on the involvement of others
Using Social-Based Coupons
Blogging or Publishing
Users want to create an online outlet for the presentation of their interests, ideas, or opinion
Lack of interest or motivation to share personal ideas online;
Scanning 2D Barcodes
Effort in downloading application and scanning the actual code; users may not want to appear overly tech-forward
Users find the technology intriguing and want to discover the code’s content
Social Shopping
Users seek to purchase virtual goods on Facebook or give monetary gifts through it
Uneasiness with making purchases over Facebook; lack of awareness or interest
Use of Cloud-Based File Hosting/Sharing
Users share content over cloud-based networks instead of relying on servers
Security issues with document access; Lack of interest or understanding
Following Social Media/Tech Leaders
To keep informed of the latest ideas, stories, and breakthroughs
Lack of knowledge of who to follow
Reading Tech/Digital/Social Media Blogs
To keep informed of the latest ideas, stories, and breakthroughs
Lack of knowledge of what online resources to view

Use of Cloud Applications: Amazon
1
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3
Go to Amazon Cloud Drive URL and login or create account
Once your account is set up, you will be asked to Upload Files
You will be asked to select a folder from a predetermined set of categories (i.e. ”Documents”)
4
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Once you’ve chosen the category, click on “Select Files to Upload”
Upload the document(s) from computer files
The document you uploaded is now available in for you to access from any internet-enabled device, anytime

Twenty Ways to be Digitally Savvy

by Marcus Andrew on May 10, 2011

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