Seo audit 25 questions to ask

SEARCH ENGINE OPTIMISATION CHECKLISTQ: Have you submitted an XML Sitemap to Google Webmaster Tools?A: ________________________________________________________________________________Correct answer: Yes – it won’t help your search engine ranking directly but it will help Google to crawl yourwebsite, especially if a new site with new domain. It also allows you to monitor your inbound links which isextremely important to your search engine position.Q: Is there a 301 redirect for domain.com to www.domain.com (or vice versa)?A: ________________________________________________________________________________Correct answer: Yes – important that a redirect is in place so your ranking is not splitQ: Did you or your developer choose key phrases for each page before structuring the website andwriting the content?A: _______________________________________________________________________________Correct answer: YesQ: Is the full URL visible in the address bar (all pages)?A: ________________________________________________________________________________Correct answer: YesQ: Do your internal pages URL’s contain any of the following characters? ?&%=A: _______________________________________________________________________________Correct answer: No – not necessity but it can take search engines longer to index pages with these characters(remember to use 301 redirect is changing existing url’s)Q: Do your internal pages URL’s contain key phrasesA: ________________________________________________________________________________Correct answer: Yes – not necessity but can help Dynamic Web Marketing, 14 Lios Dubhaile, Dualla, Cashel, Co. Tipperary, Ireland Registered Business: 415674 VAT No IE 7352843F www.dynamicwebmarketing.ie info@dynamicwebmarketing.ie

Q: Is your navigation broken into key categories according to the user’s needs and do your pagenames contain your target key phrases?A: ________________________________________________________________________________Correct answer: Yes (try where possible to include target key phrases in page names but not a necessity)Q: Is your website easy to navigate?A: ________________________________________________________________________________Correct answer: Yes – if users cannot navigate, search engine won’t be able to eitherQ: Are your target key phrases repeated sufficiently (at least 3 times) in the page content?A: ________________________________________________________________________________Correct answer: Yes – remember to ensure that the page reads well for the userQ: Is your content structured using H1-H6 headings?A:_________________________________________________________________________Correct answer: Yes, important for usability, accessibility and SEO.Q: Are your target key phrases repeated in the page H1-H6 heading?A: ________________________________________________________________________________Correct answer: Yes – remember to ensure the page reads well for the user, do not stuff headings with key phrasesif it is not going to read wellQ: If you have a deep website are you using breadcrumb navigation?A: ________________________________________________________________________________Correct answer: YesQ: Does your website have internal links that lead the visitor to important sections?A: ________________________________________________________________________________Correct answer: Yes – very important to do this so search engines can easily crawl important pages and it will alsoallow users to find the important sectionsQ: Are your target phrases included on internal links anchor text?A: ________________________________________________________________________________Correct answer: Yes Dynamic Web Marketing, 14 Lios Dubhaile, Dualla, Cashel, Co. Tipperary, Ireland Registered Business: 415674 VAT No IE 7352843F www.dynamicwebmarketing.ie info@dynamicwebmarketing.ie

Q: Are your target phrases included on your image alt text?A: ________________________________________________________________________________Correct answer: Yes, remember this is primarily for accessibility so don’t use target phrases unless its relevant todo soQ: Is the Meta data for each page individual and well optimised?A: ________________________________________________________________________________Correct answer: YesQ: Are you improving the amount and quality of inbound links your site has?A: ________________________________________________________________________________Correct answer: Yes- extremely important and ensure that your target phrases are on and/or around the linkQ: Do all inbound links land visitors on the most relevant page?A: ________________________________________________________________________________Correct answer: YesQ: Are your target phrases (for the landing page) on or around your inbound link?A: ________________________________________________________________________________Correct answer: YesQ: Does your website have quality content that people will want to read and share?A: ________________________________________________________________________________Correct answer: YesQ: Are you adding extra value and quality content to your website on an on-going basis?A: ________________________________________________________________________________Correct answer: Yes, extremely importantQ: Is your website up to date?A: ________________________________________________________________________________Correct answer: Yes Dynamic Web Marketing, 14 Lios Dubhaile, Dualla, Cashel, Co. Tipperary, Ireland Registered Business: 415674 VAT No IE 7352843F www.dynamicwebmarketing.ie info@dynamicwebmarketing.ie

Q: Does your website html & CSS validate (use Mozilla add-on https://addons.mozilla.org/en-US/firefox/addon/60/ )?A: ________________________________________________________________________________Correct answer: Yes – if it does not it can impact your usability, accessibility and SEO. To be completed on return toyour office as it requires a download.Q: Does your website have a text based sitemap? (Normally in footer)A: ________________________________________________________________________________Correct answer: YesQ: Social Signals – do you have share buttons e.g. Facebook Share, Like, Tweet and +1 on all pagesespecially content that people will want to share e.g. News, Specials, Events, Blog Posts?A: ________________________________________________________________________________Correct answer: Yes, search engines are starting to look at your social footprint to gauge how important your siteand content is so it is important users can share it across the core social media platforms with ease Dynamic Web Marketing, 14 Lios Dubhaile, Dualla, Cashel, Co. Tipperary, Ireland Registered Business: 415674 VAT No IE 7352843F www.dynamicwebmarketing.ie info@dynamicwebmarketing.ie

Seo audit 25 questions to ask

by Dynamic Web Marketing on Jan 03, 2012

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Seo audit 25 questions to ask — Document Transcript