Intro to Publishing iOS Apps - Full Cycle

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Ryan Nystrom - mobile lead at Dynamit - internal presentation on full cycle iOS app publishing.

Ryan Nystrom - mobile lead at Dynamit - internal presentation on full cycle iOS app publishing.

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  • 1. Ryan Nystrom || @_ryannystrom || April 2013iOSfrom dev to prod
  • 2. Ryan Nystrom || @_ryannystrom || April 2013accountsRyan Nystrom || @_ryannystrom || April 2013
  • 3. Ryan Nystrom || @_ryannystrom || April 2013developer
  • 4. Ryan Nystrom || @_ryannystrom || April 2013$99 / yearDevice TestingDeploy to App Store
  • 5. Ryan Nystrom || @_ryannystrom || April 2013company
  • 6. Ryan Nystrom || @_ryannystrom || April 2013$99 / yearDUNS NumberUnlimited teammatesDeploy to App Store
  • 7. Ryan Nystrom || @_ryannystrom || April 2013enterprise
  • 8. Ryan Nystrom || @_ryannystrom || April 2013$299 / yearDUNS NumberIn-house Apps
  • 9. Ryan Nystrom || @_ryannystrom || April 2013Developer Company EnterpriseCost / yrDUNSTeamIn-houseUse Device$99 $99 $299https://developer.apple.com/programs/start/ios/
  • 10. Ryan Nystrom || @_ryannystrom || April 2013team roles
  • 11. Ryan Nystrom || @_ryannystrom || April 2013AgentAdminMember
  • 12. Ryan Nystrom || @_ryannystrom || April 2013
  • 13. Ryan Nystrom || @_ryannystrom || April 2013
  • 14. Ryan Nystrom || @_ryannystrom || April 2013distribution
  • 15. Ryan Nystrom || @_ryannystrom || April 2013app store
  • 16. Ryan Nystrom || @_ryannystrom || April 2013Priced Free to $999Assign Release DateApp ReviewPaid monthly(every $100)
  • 17. Ryan Nystrom || @_ryannystrom || April 2013enterprise
  • 18. Ryan Nystrom || @_ryannystrom || April 2013In-house distributionMobile ManagementDevice controlNo Reviewhttp://www.apple.com/ipad/business/it-center/deployment-mdm.html
  • 19. Ryan Nystrom || @_ryannystrom || April 2013B to B
  • 20. Ryan Nystrom || @_ryannystrom || April 2013Business ProgramApps in BulkPrivate storeshttp://www.apple.com/business/vpp/
  • 21. Ryan Nystrom || @_ryannystrom || April 2013testing
  • 22. Ryan Nystrom || @_ryannystrom || April 2013ad hoc
  • 23. Ryan Nystrom || @_ryannystrom || April 2013“Limited”100 devices per yearDistributable
  • 24. Ryan Nystrom || @_ryannystrom || April 2013automation
  • 25. Ryan Nystrom || @_ryannystrom || April 2013Unit tests + UI TestsMore time, less errorHigher quality(sustained)
  • 26. Ryan Nystrom || @_ryannystrom || April 2013continuousintegrationhttp://jenkins-ci.org/
  • 27. Ryan Nystrom || @_ryannystrom || April 2013Automated testingScheduled distributionReporting
  • 28. Ryan Nystrom || @_ryannystrom || April 2013testflightapp.comRyan Nystrom || @_ryannystrom || April 2013
  • 29. Ryan Nystrom || @_ryannystrom || April 2013teams
  • 30. Ryan Nystrom || @_ryannystrom || April 2013Invite or RecruitRegister devicesDownload updates
  • 31. Ryan Nystrom || @_ryannystrom || April 2013reports
  • 32. Ryan Nystrom || @_ryannystrom || April 2013
  • 33. Ryan Nystrom || @_ryannystrom || April 2013
  • 34. Ryan Nystrom || @_ryannystrom || April 2013
  • 35. Ryan Nystrom || @_ryannystrom || April 2013analytics
  • 36. Ryan Nystrom || @_ryannystrom || April 2013flurryhttp://flurry.com
  • 37. Ryan Nystrom || @_ryannystrom || April 2013UsageRetentionDemographicsCustom events
  • 38. Ryan Nystrom || @_ryannystrom || April 2013
  • 39. Ryan Nystrom || @_ryannystrom || April 2013
  • 40. Ryan Nystrom || @_ryannystrom || April 2013app anniehttp://appannie.com
  • 41. Ryan Nystrom || @_ryannystrom || April 2013RankingSalesRatings
  • 42. Ryan Nystrom || @_ryannystrom || April 2013
  • 43. Ryan Nystrom || @_ryannystrom || April 2013
  • 44. Ryan Nystrom || @_ryannystrom || April 2013tapstreamhttp://tapstream.com
  • 45. Ryan Nystrom || @_ryannystrom || April 2013Click-throughConversionTraffic
  • 46. Ryan Nystrom || @_ryannystrom || April 2013
  • 47. Ryan Nystrom || @_ryannystrom || April 2013in apppurchases
  • 48. Ryan Nystrom || @_ryannystrom || April 2013revenue
  • 49. Ryan Nystrom || @_ryannystrom || April 2013Apple 30% cutDigital onlyNo cut for physical
  • 50. Ryan Nystrom || @_ryannystrom || April 2013delivery
  • 51. Ryan Nystrom || @_ryannystrom || April 2013Apple serversOwn serversStored locally
  • 52. Ryan Nystrom || @_ryannystrom || April 2013rules
  • 53. Ryan Nystrom || @_ryannystrom || April 2013Apple reviews all IAPsNo receiptsOnce or subscriptionFree to $999
  • 54. Ryan Nystrom || @_ryannystrom || April 2013design
  • 55. Ryan Nystrom || @_ryannystrom || April 2013uxd
  • 56. Ryan Nystrom || @_ryannystrom || April 2013HIGStock vs CustomIcon most importanthttps://developer.apple.com/library/ios/#documentation/UserExperience/Conceptual/MobileHIG/Introduction/Introduction.html
  • 57. Ryan Nystrom || @_ryannystrom || April 2013universal
  • 58. Ryan Nystrom || @_ryannystrom || April 2013ipad 1024x768iphone 480x320only diff is uxd
  • 59. Ryan Nystrom || @_ryannystrom || April 2013devices
  • 60. Ryan Nystrom || @_ryannystrom || April 2013iphone
  • 61. Ryan Nystrom || @_ryannystrom || April 201391.9%6.6%1.5%6.x5.x4.xapr 12, 2013http://david-smith.org/iosversionstats/
  • 62. Ryan Nystrom || @_ryannystrom || April 2013
  • 63. Ryan Nystrom || @_ryannystrom || April 2013Sold by Apple
  • 64. Ryan Nystrom || @_ryannystrom || April 2013ipad
  • 65. Ryan Nystrom || @_ryannystrom || April 201387.4%11.4%1.2%6.x5.x4.xapr 12, 2013http://david-smith.org/iosversionstats/
  • 66. Ryan Nystrom || @_ryannystrom || April 2013
  • 67. Ryan Nystrom || @_ryannystrom || April 2013Sold by Apple
  • 68. Ryan Nystrom || @_ryannystrom || April 2013thanks@_ryannystromryan.nystrom@dynamit.us