US Digital Spending, Revenues, Sales, 2008 (millions) Source: eMarketer, 2007-2008
US Digital Spending, Revenues, Sales, 2011 (millions) Source: eMarketer, 2007-2008
Viewing the BT landscape … <ul><li>Marketers want the relevance </li></ul><ul><li>Publishers want further revenues </li></ul><ul><li>But…tracking data is still evolving </li></ul><ul><li>But…biggest advertisers conservative </li></ul><ul><li>Privacy ???s: individuals & government </li></ul>
US marketers say, “BT among most important tactics ( online or offline )” % respondents, 2007 Source: IAB, ANA, Booz Allen Hamilton, October 2007
Most ad execs agree: “Long tail always existed, technology makes it easier …” Source: MediaPost, Dynamic Logic, March 2007 % respondents , Mar. 2007
Problems with Web analytics make ad tracking somewhat problematical % respondents, Apr. 2007 Source: WebAnalyticsDemystified, June 2007
US marketers say, “Personalization top marketing trend, but basics rule !” % respondents, Oct. 2007 Source: Anderson Analytics, November 2007
Budget share that ad execs reserve for new media properties and experimentation Source: AAF, February 2007 % respondents, Jan. 2007
Largest US advertisers still (mainly) put small share of spending online * Source: Advertising Age, TNS, June 2007 *display advertising, 2006 3.1% share among top 100
Sir Tim Berners-Lee Creator World Wide Web “ If you want to use it [ my Web history ] for something, then you have to negotiate with me. I have to agree , I have to understand what I’m getting in return.”
US consumers say, “ Not comfortable with being tracked online” % respondents, Feb. 2008 Source: TNS, TRUSTe, March 2008
Jon Leibowitz Commissioner Federal Trade Commission “ When you’re surfing the Internet, you never know who is peering over your shoulder or how many marketers are watching.”
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