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2010.03.01 Wizzair Chrismas Casestudy
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2010.03.01 Wizzair Chrismas Casestudy

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Maximize – CEMP: …

Maximize – CEMP:
Wizz Air Christmas Campaign

Effectiveness improvement with retargeting
Online campaign case-study


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  • 1. Maximize – CEMP:
    Wizz Air Christmas Campaign
    Effectiveness improvement with retargeting
    Online campaign case-study
    Márkaérték- és multiplatform kutatás 2009
    Ziegler Gábor
    2009. szeptember
    01. March 2010
  • 2. The retargeting
    The essence of retargeting is that, those users who showed interest during the campaign period towards the advertised product, in this case they visited wizzair.com, but did not purchase, we show them uniquely targeted (retargeted) advertisements.
    During Wizz Air’sChristmas campaign together with their agency Maximize, we used retargeting to maximize the airplane tickets order.
    2
    More information regarding retargeting: http://cemp.hu/hu/reklamhatekonysag-novelese-retargetinggel
  • 3. 3
    • Reaching the consumer in the consideration phase
    • 4. Improving conversion rate
    • 5. Decreasing the cost of obtaining a client
    • 6. Increasing ROI
    • 7. Connecting with the consumer
    The benefits of retargeting
    demographically and thematically targeted advertisement
    uniquely retargeted advertisement
    Give a city aspresent!
    Areyousureyoudonotgive a city aspresent?
  • 8. Retargeting Offer
    from the 1st of March 2010:
    • If an order exceeds 2,5 million HUF (advertised price) you will get 50.000 retargeted Ad Views without any additional charge, every other AV is 7 HUF each.
    • 9. If an order exceeds 500.000 HUF (advertised price) every retargeted AV is 7 HUF (advertised price)
    4
    Prices exclude VAT, and it is valid until further notice.
    More information regarding retargeting:http://cemp.hu/hu/reklamhatekonysag-novelese-retargetinggel
  • 10. sales@cemp.hu
    www.cemp.hu
    5