Gemius Ukraine Dmytro Lysiuk, executive director Central and Eastern European markets review

Content About Gemius CEE markets general review Adspends Blogs

About Gemius

CEE markets general review

Adspends

Blogs

1. About Gemius Gemius SA, Internet market research since 1999.

Gemius worldwide Countries : Poland, Czech Republic, Slovakia, Hungary Lithuania, Latvia, Estonia, Norway Russia, Ukraine, Belarus Adriatic region Romania, Bulgaria Denmark, UK, Israel, Austria Partners : CATI, Media Research, Ipsos , Market Watch , UAIA, FOM

Countries :

Poland, Czech Republic, Slovakia, Hungary

Lithuania, Latvia, Estonia, Norway

Russia, Ukraine, Belarus

Adriatic region

Romania, Bulgaria

Denmark, UK, Israel, Austria

Partners : CATI, Media Research, Ipsos , Market Watch , UAIA, FOM

2. CEE markets general review

CEE countries Central Europe: Poland, Czech Republic, Slovakia, Hungary Adriatic region: Croatia, Slovenia Baltic states: Latvia, Lithuania, Estonia Eastern Balkans: Bulgaria, Romania Eastern Europe: Ukraine, Russia, Belarus, Moldova

Central Europe:

Poland, Czech Republic, Slovakia, Hungary

Adriatic region:

Croatia, Slovenia

Baltic states:

Latvia, Lithuania, Estonia

Eastern Balkans:

Bulgaria, Romania

Eastern Europe:

Ukraine, Russia, Belarus, Moldova

Internet penetration - 2007 SOURCE: gemiusAudience + structural studies, InternetWorldStats 43,6% 2008

Source: gemiusAudience + structural studies, 2008 Internet penetration

Broadband penetration 2007 SOURCE: gemiusAudience + structural studies, InternetWorldStats 33% 2008

Source: Eurostat + Gemius, expert estimation for UA, 2008

3. Ad spends

US-Europe comparative ad spends http://www.marketingcharts.com/interactive/

Ad spends Source: Local media agencies, 2006-2008

Online ad share in total ad spends Source: local media agencies, 2007-2008

Source: local media agencies + gemiusAudience, 2008

CEE statistics by regions (rate to population) Source: local media agencies + gemiusAudience + IAB, 2008

Russia and Ukraine …and Poland Source: local media agencies + gemiusAudience + IAB, 2008 3,70% 3,60% 0,70% Online ad share 6,71 € 14,87 € 2,14 € Euro/user 12% 50% 59% Online adspends groth 101 788 148 € 455 000 000 € 13 600 000 € Online adspends 35,20% 49% 47% Broadband penetration 42,64% 26% 16,00% Internet penetration Poland Russia Ukraine

Mature markets – UK and Denmark BMRB Internet monitor Source: local media agencies + gemiusAudience + IAB, 2008 14,70% Online ad share 112,55 € 109,5 € Euro/user 29% 20% Online ad spends growth 3 376 600 000 € 410 000 000 € Online ad spends 90% 76% Broadband penetration 63% 79% Internet penetration UK Denmark

4. Blogs

Blogs Source: gemiusAudience + expert estimations, 2008 9,44% global blogger.com 17,07% local freeblog.hu 19,51% local blogter.hu 33,89% local blog.hu Hungary 39,08% local blog.cz Czech Republic 23,48% local bloger.hr 32,42% local blog.hr Croatia global blogspot 11,20% local blog.bg Bulgaria

Blogs Source: gemiusAudience + expert estimations, 2008 12,29% global blogger.com 13,23% local blox.pl 18,68% local blog.onet.pl Poland 23.38% local blogas.lt Lithuania local klub.lv Latvia

Blogs Source: gemiusAudience + expert estimations, 2008 12,57% local Blog.mail.ru local global > local global Livejournal.com Ukraine Liveinternet.ru 18,64% Livejournal.com Russia

Blogs The most popular type of UGC Tendencies Blog audience grows fast – up to 40% reach Blog-services are getting closer to social networks Social networks are used for blogging more often Dominated mostly by local players

The most popular type of UGC

Tendencies

Blog audience grows fast – up to 40% reach

Blog-services are getting closer to social networks

Social networks are used for blogging more often

Dominated mostly by local players

Blogs The most popular type of UGC But: Difficulties in audience measurement 1 person/ many browsers 1 person/ many accounts 1 account/several persons etc.

The most popular type of UGC

But:

Difficulties in audience measurement

1 person/ many browsers

1 person/ many accounts

1 account/several persons

etc.

Summary

Main trends Online ad in CEE is growing faster Markets develop indifferently Internet becomes more and more popular Broadband takes up

Online ad in CEE is growing faster

Markets develop indifferently

Internet becomes more and more popular

Broadband takes up

Internet CEE These markets soon will be discussed at Internet CEE conference Warsaw, October, 28-29 www.internetcee.com

These markets soon will be discussed

at Internet CEE conference

Warsaw, October, 28-29

www.internetcee.com

Thank you for your attention! Gemius www.gemius.com.ua [email_address] Kyiv, 2008