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2008.10 Gemius Blogcamp Cee Kyiv
 

2008.10 Gemius Blogcamp Cee Kyiv

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Overview of Internet development in countries of Central and Eastern Europe

Overview of Internet development in countries of Central and Eastern Europe

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    2008.10 Gemius Blogcamp Cee Kyiv 2008.10 Gemius Blogcamp Cee Kyiv Presentation Transcript

    • Gemius Ukraine Dmytro Lysiuk, executive director Central and Eastern European markets review
    • Content
      • About Gemius
      • CEE markets general review
      • Adspends
      • Blogs
    • 1. About Gemius Gemius SA, Internet market research since 1999.
    • Gemius worldwide
      • Countries :
        • Poland, Czech Republic, Slovakia, Hungary
        • Lithuania, Latvia, Estonia, Norway
        • Russia, Ukraine, Belarus
        • Adriatic region
        • Romania, Bulgaria
        • Denmark, UK, Israel, Austria
        • Partners : CATI, Media Research, Ipsos , Market Watch , UAIA, FOM
    • 2. CEE markets general review
    • CEE countries
        • Central Europe:
        • Poland, Czech Republic, Slovakia, Hungary
        • Adriatic region:
        • Croatia, Slovenia
        • Baltic states:
        • Latvia, Lithuania, Estonia
        • Eastern Balkans:
        • Bulgaria, Romania
        • Eastern Europe:
        • Ukraine, Russia, Belarus, Moldova
    • Internet penetration - 2007 SOURCE: gemiusAudience + structural studies, InternetWorldStats 43,6% 2008
    • Source: gemiusAudience + structural studies, 2008 Internet penetration
    • Broadband penetration 2007 SOURCE: gemiusAudience + structural studies, InternetWorldStats 33% 2008
    • Source: Eurostat + Gemius, expert estimation for UA, 2008
    • 3. Ad spends
    • US-Europe comparative ad spends http://www.marketingcharts.com/interactive/
    • Ad spends Source: Local media agencies, 2006-2008
    • Online ad share in total ad spends Source: local media agencies, 2007-2008
    • Source: local media agencies + gemiusAudience, 2008
    • CEE statistics by regions (rate to population) Source: local media agencies + gemiusAudience + IAB, 2008
    • Russia and Ukraine …and Poland Source: local media agencies + gemiusAudience + IAB, 2008 3,70% 3,60% 0,70% Online ad share 6,71 € 14,87 € 2,14 € Euro/user 12% 50% 59% Online adspends groth 101 788 148 € 455 000 000 € 13 600 000 € Online adspends 35,20% 49% 47% Broadband penetration 42,64% 26% 16,00% Internet penetration Poland Russia Ukraine  
    • Mature markets – UK and Denmark BMRB Internet monitor Source: local media agencies + gemiusAudience + IAB, 2008 14,70%   Online ad share 112,55 € 109,5 € Euro/user 29% 20% Online ad spends growth 3 376 600 000 € 410 000 000 € Online ad spends 90% 76% Broadband penetration 63% 79% Internet penetration UK Denmark  
    • 4. Blogs
    • Blogs Source: gemiusAudience + expert estimations, 2008 9,44% global blogger.com   17,07% local freeblog.hu   19,51% local blogter.hu   33,89% local blog.hu Hungary         39,08% local blog.cz Czech Republic         23,48% local bloger.hr   32,42% local blog.hr Croatia           global blogspot   11,20% local blog.bg Bulgaria
    • Blogs Source: gemiusAudience + expert estimations, 2008 12,29% global blogger.com   13,23% local blox.pl   18,68% local blog.onet.pl Poland         23.38% local blogas.lt Lithuania         local klub.lv Latvia
    • Blogs Source: gemiusAudience + expert estimations, 2008 12,57% local Blog.mail.ru local global > local global Livejournal.com Ukraine         Liveinternet.ru     18,64% Livejournal.com Russia
    • Blogs
      • The most popular type of UGC
      • Tendencies
      • Blog audience grows fast – up to 40% reach
      • Blog-services are getting closer to social networks
      • Social networks are used for blogging more often
      • Dominated mostly by local players
    • Blogs
      • The most popular type of UGC
      • But:
      • Difficulties in audience measurement
      • 1 person/ many browsers
      • 1 person/ many accounts
      • 1 account/several persons
      • etc.
    • Summary
    • Main trends
      • Online ad in CEE is growing faster
      • Markets develop indifferently
      • Internet becomes more and more popular
      • Broadband takes up
    • Internet CEE
      • These markets soon will be discussed
      • at Internet CEE conference
      • Warsaw, October, 28-29
      • www.internetcee.com
    • Thank you for your attention! Gemius www.gemius.com.ua [email_address] Kyiv, 2008