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Theory of planned behavior
 

Theory of planned behavior

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    Theory of planned behavior Theory of planned behavior Presentation Transcript

    • Theory of Planned Behavior William Patch
      • Where does planning fit into your life?
      • Your Education
      • Your Profession
      • Family Gatherings
      • Planning also comes into play when referring to one’s behavior, which takes us to our theory…
      THE THEORY OF PLANNED BEHAVIOR
    • Izek Ajzen The Theory of Planned Behavior (TPB) was formulated by Icek Ajzen, a Professor in Psychology at the University of Massachusetts. The TPB was developed from the Theory of Reasoned Action (TRA) which was also formed by Icek.
    • CORE IDEA BEHIND TPB & TRA…….
      • INTENTION
      ACTION Leads to ….
    • The ide a behind the TRA is that one’s intentions are formed through the measuring of one’s attitude and subjective norm to wards performing a certain voluntary behavior. Attitude: Certain attitudes are present before and while behaviors are performed. Subjective Norm: How important people in the subject’s life would view the behavior.
    • Icek’s Findings : Not all behavior is voluntary Leading us to a new factor PBC Defined: refers to people's perceptions of their ability to perform a given behavior. - It is directly related to behavioral intentions and the actual behavior. Perceived Behavioral Control
    • Perceived Behavioral Control
      • A Combination of:
      • I.) Self Efficacy
      • -The difficulty of performing the action.
      • II.) Controllability
      • -The belief that one has control over the behavior.
    • General Rule More likely to perform the Behavior Strong Intentions Strong Attitude Strong Subjective Norm Strong Perceived Behavioral Control
    • Uses
      • The Theory of Planned Behavior, like many communication theories, has been used to address many of the looming issue we have in society.
        • Premarital sex without condoms
        • Obesity
        • Alcohol abuse
        • Cigarette abuse
    • Critics
      • Like all theories, critics have voiced their opinion.
        • People think that there are holes in the theory saying that there are more factors to consider.
    • ENJOY YOUR SUMMER