1. 2.How effective is the combination
of your main product and ancillary
texts?
Question 2
Evaluation
Here I will show parts of my main product which is a music video that I have created to
the song ‘Hey Brother’ by Avicii. What makes an effective combination of the main
products and ancillary texts is how similar and recognisable they are and how codes
and conventions come together to create products that link to be effective they have
to appeal to the target audience in some way.
2. Here is the establishing shot of my music video which has been effectively combined to
my poster and digi pack of my poster. It is a shot of a black and white forest which I had
gained inspiration from the original video of ‘Hey Brother’ by Avicii not only this but
because I had added ideas surrounded by animals it seem to fit in with that as well as
other parts of the video that are filmed in the woods. I have used the same image in
my digi pack as shown here so therefore will be automatically recognisable.
3. Here I have used Photoshop to layer images on
animals onto members of the band not only
my music video but also on my digi pack and
the music advertisement this is an affective
combination because it has been shown
throughout my coursework and if the viewer
does not at first understand the message the
repetition of it will help to re-enforce it.
4. Close-up shots have been used throughout this project this helps to show what my
video is trying to portray the feelings between friends and family . I asked the
characters to try and show emotions through the face and the way that they were
singing the song so therefore close ups are more effective to show this.
5. Combinations of a black and white effect have been used on the home footage part of
my video and link to the ancillary products in my project as I have used the same
filters, fonts and colours. As other parts of my video were not black and white I
thought that I should make this part black and white as with the characters used this
part most linked to my products.
6. Here I have used a combination of the same logo throughout my projects and this as
an effective way of brand identity and star iconography,, I have done this because in
bluegrass music this is not usually about this but this is how I have incorporated the
dance element of this song to it.
