fluid educational series




                           ©Fluid Studio, 2010
presentation prepared for




Washington County Board of Realtors




                                      ©Fluid Studio,...
presentation presented by




                            ©Fluid Studio, 2010
presentation presented by




                            ©Fluid Studio, 2010
contact Me
      text dyejo to 50500

      john dye
      801.631.4736
      johnd@fluid-studio.net
      www.fluid-studi...
previous presentations




                         ©Fluid Studio, 2010
how many have heard of facebook?
  twitter? linkedin? youtube?




                                   ©Fluid Studio, 2010
how many are on facebook?
twitter? linkedin? youtube?




                              ©Fluid Studio, 2010
there is no silver bullet




                            ©Fluid Studio, 2010
social Media is just one tool in the toolbox




                                               ©Fluid Studio, 2010
We all have a circle of influence.
people are influenced by those they trust




                                         ...
CIRCLE OF CONCERN


        WHAT YOU CARE ABOUT.




          WHAT YOU CAN DO
          SOMETHING ABOUT.


              ...
viral Marketing



 CIRCLE OF CONCERN

         WHAT YOU CARE ABOUT.




           WHAT YOU CAN DO
           SOMETHING A...
+
                      =
                          viral Marketing




©Fluid Studio, 2010
people do not Want to be sold to.
they Want to interact and be heard




                                     ©Fluid Studi...
ENGAGE




RESPOND




               LISTEN




                        ©Fluid Studio, 2010
you cannot control the conversation,
     but you can participate in it




                                       ©Fluid ...
©Fluid Studio, 2010
although social Media is “one-to-Many” broadcast
Marketing, at the end of the day real results Will occur
     When “one-t...
4 p’s




©Fluid Studio, 2010
4 p’s
                        product




©Fluid Studio, 2010
4 p’s   product, price




                         ©Fluid Studio, 2010
4 p’s   product, price,
        place




                          ©Fluid Studio, 2010
4 p’s   product, price
        place, proMotion




                           ©Fluid Studio, 2010
3 r’s




©Fluid Studio, 2010
3 r’s
                        relevant




©Fluid Studio, 2010
3 r’s   relevant, real




                         ©Fluid Studio, 2010
3 r’s   relevant, real, responsive




                                     ©Fluid Studio, 2010
4 r’s   relevant, real, responsive,
        relationship




                                      ©Fluid Studio, 2010
social Media roi : socialnoMics
http://www.youtube.com/watch?v=ypmfs3z8esi




                                           ...
side-by-side coMparison




                          ©Fluid Studio, 2010
When used correctly, blogs and
social netWorks are poWerful
tools that
broaden your real estate knoWledge
strengthen your ...
by the tiMe a prospect contacts a realtor,
studies shoW they have been looking at real estate
    on the Web anyWhere froM...
savvy realtors are getting ahead of the
inforMation curve by using the poWer of the internet
          to attract Qualifie...
becoMe a "local" expert




                          ©Fluid Studio, 2010
becoMe a "local" expert


placing your knoWledge of a particular area on a
high visibility social netWorking site can lead...
becoMe a "local" expert


you need to be Willing to set yourself apart froM
others as an expert in a particular area or ni...
becoMe a "local" expert


don't just be "fluffy"--give good content and peo-
ple Will reMeMber (and use) you




         ...
becoMe a "local" expert


utilize video!
• Quick and easy
• Mobile devices can capture, post, and play
• helps seo




   ...
©Fluid Studio, 2010
think like the prospect!




                           ©Fluid Studio, 2010
think like the prospect!


this is a basic tenet of real estate and other types
of Marketing. the difference noW is hoW yo...
find a gap and fill it!




                          ©Fluid Studio, 2010
Where should you be?


activerain.coM
"our goal is to create a valuable resource of information and
ideas for real estate ...
Where should you be?


realestatevoices.coM




                       ©Fluid Studio, 2010
©Fluid Studio, 2010
Where should you be?


realtoWn.coM




                       ©Fluid Studio, 2010
©Fluid Studio, 2010
soMe realities to consider . . .




                                   ©Fluid Studio, 2010
soMe realities to consider . . .


be a great agent first




                                   ©Fluid Studio, 2010
soMe realities to consider . . .


be a great agent first
"you get leads because you're on social media. you close the
tra...
soMe realities to consider . . .


using social Media is like riding a bull—
getting on is the easy part.




            ...
soMe realities to consider . . .


using social Media is like riding a bull—
getting on is the easy part.
it requires an i...
soMe realities to consider . . .


there are no prereQuisites–just a desire to try




                                   ...
soMe realities to consider . . .


you need a strategy




                                   ©Fluid Studio, 2010
soMe realities to consider . . .


you need a strategy
carve out a certain amount of time each week to spend on
social med...
soMe realities to consider . . .


you need a strategy
try to "pull" clients to you by sharing valuable information
rather...
soMe realities to consider . . .


knoW Where your leads are coMing froM




                                        ©Flui...
key Questions . . .


hoW Much tiMe should i be spending on this?
hoW do i knoW that it's Working?




                   ...
case study


darrin friedMan
branch vice president of the Coldwell Banker
Residential Brokerage office in Chevy Chase, MD
...
Linkedin=a virtuaL roLodex




                             ©Fluid Studio, 2010
Who do you currentLy knoW?




                             ©Fluid Studio, 2010
1st LeveL connections




                        ©Fluid Studio, 2010
2nd LeveL connections




                        ©Fluid Studio, 2010
3rd LeveL connections, etc.




                              ©Fluid Studio, 2010
on Linkedin, you can netWork With titLe companies,
    reaL estate attorneys, other reaLtors, and
  misc. businesses that ...
profiLe


aLL about you!




                 ©Fluid Studio, 2010
profiLe


aLL about you!
Include your
• current occupation




                       ©Fluid Studio, 2010
profiLe


aLL about you!
Include your
• current occupation
• past employment




                       ©Fluid Studio, 2010
profiLe


aLL about you!
Include your
• current occupation
• past employment
• education




                       ©Fluid...
profiLe


aLL about you!
Include your
• current occupation
• past employment
• education
• affiliations




              ...
Groups


form a community around professionaL interests




                                                 ©Fluid Studio...
Groups


form a community around professionaL interests
• real estate investing




                                      ...
Groups


form a community around professionaL interests
• real estate investing
• foreclosure tips and tricks




        ...
Groups


enabLe discussion forums




                           ©Fluid Studio, 2010
Groups


participate activeLy and make it vibrant!




                                            ©Fluid Studio, 2010
ansWers




©Fluid Studio, 2010
ansWers


provide a forum for askinG for
business-reLated advice




                                 ©Fluid Studio, 2010
ansWers


provides a pLace to "become" an expert in
a niche as you ask and ansWer questions




                          ...
What not to do . . .




                       ©Fluid Studio, 2010
What not to do . . .


a reaL exampLe is a home buyer Who asked
a question on a sociaL netWorkinG site.




              ...
What not to do . . .


they received dozens of “use me!” e-maiLs and
contacts from LocaL reaL estate aGents.




         ...
What not to do . . .


these Weren’t productive ansWers to their
question, but just hurLed requests for attention,
much Li...
What not to do . . .


avoid commission breath.




                           ©Fluid Studio, 2010
hootsuite.com




©Fluid Studio, 2010
mobile devices




©Fluid Studio, 2010
mobile devices


use mobile devices to upload pictures, video,
and geographic location. it is real time!




             ...
create podcasts




©Fluid Studio, 2010
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Using LinkedIn and other social media to succeed in Real Estate

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Principles on using LinkedIn to help grow your real estate business!

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Using LinkedIn and other social media to succeed in Real Estate

  1. 1. fluid educational series ©Fluid Studio, 2010
  2. 2. presentation prepared for Washington County Board of Realtors ©Fluid Studio, 2010
  3. 3. presentation presented by ©Fluid Studio, 2010
  4. 4. presentation presented by ©Fluid Studio, 2010
  5. 5. contact Me text dyejo to 50500 john dye 801.631.4736 johnd@fluid-studio.net www.fluid-studio.net twitter @dyejo free service provided by http://contxts.com ©Fluid Studio, 2010
  6. 6. previous presentations ©Fluid Studio, 2010
  7. 7. how many have heard of facebook? twitter? linkedin? youtube? ©Fluid Studio, 2010
  8. 8. how many are on facebook? twitter? linkedin? youtube? ©Fluid Studio, 2010
  9. 9. there is no silver bullet ©Fluid Studio, 2010
  10. 10. social Media is just one tool in the toolbox ©Fluid Studio, 2010
  11. 11. We all have a circle of influence. people are influenced by those they trust ©Fluid Studio, 2010
  12. 12. CIRCLE OF CONCERN WHAT YOU CARE ABOUT. WHAT YOU CAN DO SOMETHING ABOUT. CIRCLE OF INFLUENCE ©Fluid Studio, 2010
  13. 13. viral Marketing CIRCLE OF CONCERN WHAT YOU CARE ABOUT. WHAT YOU CAN DO SOMETHING ABOUT. ©Fluid Studio, 2010 CIRCLE OF INFLUENCE
  14. 14. + = viral Marketing ©Fluid Studio, 2010
  15. 15. people do not Want to be sold to. they Want to interact and be heard ©Fluid Studio, 2010
  16. 16. ENGAGE RESPOND LISTEN ©Fluid Studio, 2010
  17. 17. you cannot control the conversation, but you can participate in it ©Fluid Studio, 2010
  18. 18. ©Fluid Studio, 2010
  19. 19. although social Media is “one-to-Many” broadcast Marketing, at the end of the day real results Will occur When “one-to-one” relationships are forMed ©Fluid Studio, 2010
  20. 20. 4 p’s ©Fluid Studio, 2010
  21. 21. 4 p’s product ©Fluid Studio, 2010
  22. 22. 4 p’s product, price ©Fluid Studio, 2010
  23. 23. 4 p’s product, price, place ©Fluid Studio, 2010
  24. 24. 4 p’s product, price place, proMotion ©Fluid Studio, 2010
  25. 25. 3 r’s ©Fluid Studio, 2010
  26. 26. 3 r’s relevant ©Fluid Studio, 2010
  27. 27. 3 r’s relevant, real ©Fluid Studio, 2010
  28. 28. 3 r’s relevant, real, responsive ©Fluid Studio, 2010
  29. 29. 4 r’s relevant, real, responsive, relationship ©Fluid Studio, 2010
  30. 30. social Media roi : socialnoMics http://www.youtube.com/watch?v=ypmfs3z8esi ©Fluid Studio, 2010
  31. 31. side-by-side coMparison ©Fluid Studio, 2010
  32. 32. When used correctly, blogs and social netWorks are poWerful tools that broaden your real estate knoWledge strengthen your online (and in-person) reputation can expand your clientele ©Fluid Studio, 2010
  33. 33. by the tiMe a prospect contacts a realtor, studies shoW they have been looking at real estate on the Web anyWhere froM 10 to 40 hours. ©Fluid Studio, 2010
  34. 34. savvy realtors are getting ahead of the inforMation curve by using the poWer of the internet to attract Qualified prospects! ©Fluid Studio, 2010
  35. 35. becoMe a "local" expert ©Fluid Studio, 2010
  36. 36. becoMe a "local" expert placing your knoWledge of a particular area on a high visibility social netWorking site can lead pros- pects to your door. ©Fluid Studio, 2010
  37. 37. becoMe a "local" expert you need to be Willing to set yourself apart froM others as an expert in a particular area or niche. you need a coMMitMent and desire! ©Fluid Studio, 2010
  38. 38. becoMe a "local" expert don't just be "fluffy"--give good content and peo- ple Will reMeMber (and use) you ©Fluid Studio, 2010
  39. 39. becoMe a "local" expert utilize video! • Quick and easy • Mobile devices can capture, post, and play • helps seo ©Fluid Studio, 2010
  40. 40. ©Fluid Studio, 2010
  41. 41. think like the prospect! ©Fluid Studio, 2010
  42. 42. think like the prospect! this is a basic tenet of real estate and other types of Marketing. the difference noW is hoW you’re getting your Message across to your target Market! ©Fluid Studio, 2010
  43. 43. find a gap and fill it! ©Fluid Studio, 2010
  44. 44. Where should you be? activerain.coM "our goal is to create a valuable resource of information and ideas for real estate professionals and their clients." ©Fluid Studio, 2010
  45. 45. Where should you be? realestatevoices.coM ©Fluid Studio, 2010
  46. 46. ©Fluid Studio, 2010
  47. 47. Where should you be? realtoWn.coM ©Fluid Studio, 2010
  48. 48. ©Fluid Studio, 2010
  49. 49. soMe realities to consider . . . ©Fluid Studio, 2010
  50. 50. soMe realities to consider . . . be a great agent first ©Fluid Studio, 2010
  51. 51. soMe realities to consider . . . be a great agent first "you get leads because you're on social media. you close the transaction because you're a great agent." Matt Dollinger, real estate performance coach with @properties in Chicago ©Fluid Studio, 2010
  52. 52. soMe realities to consider . . . using social Media is like riding a bull— getting on is the easy part. ©Fluid Studio, 2010
  53. 53. soMe realities to consider . . . using social Media is like riding a bull— getting on is the easy part. it requires an investment of time–not only researching and writing, but also reading and engaging ©Fluid Studio, 2010
  54. 54. soMe realities to consider . . . there are no prereQuisites–just a desire to try ©Fluid Studio, 2010
  55. 55. soMe realities to consider . . . you need a strategy ©Fluid Studio, 2010
  56. 56. soMe realities to consider . . . you need a strategy carve out a certain amount of time each week to spend on social media ©Fluid Studio, 2010
  57. 57. soMe realities to consider . . . you need a strategy try to "pull" clients to you by sharing valuable information rather than pushing yourself out to them ©Fluid Studio, 2010
  58. 58. soMe realities to consider . . . knoW Where your leads are coMing froM ©Fluid Studio, 2010
  59. 59. key Questions . . . hoW Much tiMe should i be spending on this? hoW do i knoW that it's Working? ©Fluid Studio, 2010
  60. 60. case study darrin friedMan branch vice president of the Coldwell Banker Residential Brokerage office in Chevy Chase, MD attributes his blog www.cbblogestate.com to helping his brokerage receive more than $5 million in referrals in 2008. also had a part in recruiting and luring half of the 70 agents he has recruited to the company since january 2007. ©Fluid Studio, 2010
  61. 61. Linkedin=a virtuaL roLodex ©Fluid Studio, 2010
  62. 62. Who do you currentLy knoW? ©Fluid Studio, 2010
  63. 63. 1st LeveL connections ©Fluid Studio, 2010
  64. 64. 2nd LeveL connections ©Fluid Studio, 2010
  65. 65. 3rd LeveL connections, etc. ©Fluid Studio, 2010
  66. 66. on Linkedin, you can netWork With titLe companies, reaL estate attorneys, other reaLtors, and misc. businesses that are reaL estate reLated. ©Fluid Studio, 2010
  67. 67. profiLe aLL about you! ©Fluid Studio, 2010
  68. 68. profiLe aLL about you! Include your • current occupation ©Fluid Studio, 2010
  69. 69. profiLe aLL about you! Include your • current occupation • past employment ©Fluid Studio, 2010
  70. 70. profiLe aLL about you! Include your • current occupation • past employment • education ©Fluid Studio, 2010
  71. 71. profiLe aLL about you! Include your • current occupation • past employment • education • affiliations ©Fluid Studio, 2010
  72. 72. Groups form a community around professionaL interests ©Fluid Studio, 2010
  73. 73. Groups form a community around professionaL interests • real estate investing ©Fluid Studio, 2010
  74. 74. Groups form a community around professionaL interests • real estate investing • foreclosure tips and tricks ©Fluid Studio, 2010
  75. 75. Groups enabLe discussion forums ©Fluid Studio, 2010
  76. 76. Groups participate activeLy and make it vibrant! ©Fluid Studio, 2010
  77. 77. ansWers ©Fluid Studio, 2010
  78. 78. ansWers provide a forum for askinG for business-reLated advice ©Fluid Studio, 2010
  79. 79. ansWers provides a pLace to "become" an expert in a niche as you ask and ansWer questions ©Fluid Studio, 2010
  80. 80. What not to do . . . ©Fluid Studio, 2010
  81. 81. What not to do . . . a reaL exampLe is a home buyer Who asked a question on a sociaL netWorkinG site. ©Fluid Studio, 2010
  82. 82. What not to do . . . they received dozens of “use me!” e-maiLs and contacts from LocaL reaL estate aGents. ©Fluid Studio, 2010
  83. 83. What not to do . . . these Weren’t productive ansWers to their question, but just hurLed requests for attention, much Like throWinG a handfuL of business cards into a Group of peopLe. ©Fluid Studio, 2010
  84. 84. What not to do . . . avoid commission breath. ©Fluid Studio, 2010
  85. 85. hootsuite.com ©Fluid Studio, 2010
  86. 86. mobile devices ©Fluid Studio, 2010
  87. 87. mobile devices use mobile devices to upload pictures, video, and geographic location. it is real time! ©Fluid Studio, 2010
  88. 88. create podcasts ©Fluid Studio, 2010

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