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Social Media—Guiding Principles and Application Uses
 

Social Media—Guiding Principles and Application Uses

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Originally given to the Salt Lake City Utah RMA, an organization for professional women.

Originally given to the Salt Lake City Utah RMA, an organization for professional women.

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    Social Media—Guiding Principles and Application Uses Social Media—Guiding Principles and Application Uses Presentation Transcript

    • fluid educational series ©Fluid Studio, 2010
    • presentation presented by ©Fluid Studio, 2010
    • contact Me text dyejo to 50500 john dye 801.631.4736 johnd@fluid-studio.net www.fluid-studio.net twitter @dyejo free service provided by http://contxts.com ©Fluid Studio, 2010
    • CONTACT ME TEXT CASEPHILIP TO 50500 PHILIP CASE 801.362.9991 philc@fluid-studio.net www.fluid-studio.net twitter @casephilip Free service provided by http://contxts.com ©2009 Fluid Studio
    • previous presentations ©Fluid Studio, 2010
    • how many have heard of facebook? twitter? linkedin? youtube? ©Fluid Studio, 2010
    • how many are on facebook? twitter? linkedin? youtube? ©Fluid Studio, 2010
    • there is no silver bullet ©Fluid Studio, 2010
    • social Media is just one tool in the toolbox ©Fluid Studio, 2010
    • We all have a circle of influence. people are influenced by those they trust ©Fluid Studio, 2010
    • CIRCLE OF CONCERN WHAT YOU CARE ABOUT. WHAT YOU CAN DO SOMETHING ABOUT. CIRCLE OF INFLUENCE ©Fluid Studio, 2010
    • viral Marketing CIRCLE OF CONCERN WHAT YOU CARE ABOUT. WHAT YOU CAN DO SOMETHING ABOUT. ©Fluid Studio, 2010 CIRCLE OF INFLUENCE
    • + = viral Marketing ©Fluid Studio, 2010
    • people do not Want to be sold to. they Want to interact and be heard ©Fluid Studio, 2010
    • ENGAGE RESPOND LISTEN ©Fluid Studio, 2010
    • you cannot control the conversation, but you can participate in it ©Fluid Studio, 2010
    • ©Fluid Studio, 2010
    • although social Media is “one-to-Many” broadcast Marketing, at the end of the day real results Will occur When “one-to-one” relationships are forMed ©Fluid Studio, 2010
    • 4 p’s ©Fluid Studio, 2010
    • 4 p’s product ©Fluid Studio, 2010
    • 4 p’s product, price ©Fluid Studio, 2010
    • 4 p’s product, price, place ©Fluid Studio, 2010
    • 4 p’s product, price place, proMotion ©Fluid Studio, 2010
    • 3 r’s ©Fluid Studio, 2010
    • 3 r’s relevant ©Fluid Studio, 2010
    • 3 r’s relevant, real ©Fluid Studio, 2010
    • 3 r’s relevant, real, responsive ©Fluid Studio, 2010
    • 4 r’s relevant, real, responsive, relationship ©Fluid Studio, 2010
    • side-by-side coMparison ©Fluid Studio, 2010
    • soMe realities to consider . . . using social Media is like riding a bull— getting on is the easy part. it requires an investment of time–not only researching and writing, but also reading and engaging ©Fluid Studio, 2010
    • soMe realities to consider . . . there are no prereQuisites–just a desire to try ©Fluid Studio, 2010
    • soMe realities to consider . . . you need a strategy ©Fluid Studio, 2010
    • soMe realities to consider . . . you need a strategy carve out a certain amount of time each week to spend on social media ©Fluid Studio, 2010
    • soMe realities to consider . . . you need a strategy try to "pull" clients to you by sharing valuable information rather than pushing yourself out to them ©Fluid Studio, 2010
    • soMe realities to consider . . . knoW Where your leads are coMing froM ©Fluid Studio, 2010
    • soMe realities to consider . . . 70-20-10 rule (70%=share/educate, 20%=soft sell, 10%=show you are a real person) ©Fluid Studio, 2010
    • key Questions . . . hoW Much tiMe should i be spending on this? hoW do i knoW that it's Working? ©Fluid Studio, 2010
    • advertise ©Fluid Studio, 2010
    • Make inforMation available electronically ©Fluid Studio, 2010
    • create group/fan pages ©Fluid Studio, 2010
    • bloW up your fan base! ©Fluid Studio, 2010
    • Why do you Want More fans? ©Fluid Studio, 2010
    • Why do you Want More fans? the future is in “earned” Media, not paid. Facebook and other social networks are primary platforms for earned media. ©Fluid Studio, 2010
    • Why do you Want More fans? large coMpanies With Well-knoWn brands Will have associates set up pages and those pages can often groW to Millions of users organically and Without Much effort. sMall to MediuM-sized businesses often cannot just set up a page and let the people do the rest. ©Fluid Studio, 2010
    • Why do you Want More fans? sMaller and lesser-knoWn brands need to invest heavily in brand developMent and leverage the various social Media channels available to theM to interact directly With their folloWers, fans, and custoMers. ©Fluid Studio, 2010
    • Why do you Want More fans? the Measure of success should not be Whether your page boasts 30 or 30,000 fans, but Whether you have successfully attracted a large nuMber of targeted fans. ©Fluid Studio, 2010
    • tips to add More Quality fans and folloWers ©Fluid Studio, 2010
    • tips 1. use current fans to drive invitations to your facebook page ©Fluid Studio, 2010
    • tips 1. use current fans to drive invitations to your facebook page Facebook currently has no limitation on the number of fans that users can invite to a public profile. This makes invitations one of the most important components of generating fans. ©Fluid Studio, 2010
    • tips 1. use current fans to drive invitations to your facebook page Contests are probably the single best tool for driving more users to your Facebook page if you encourage fans to invite their friends. ©Fluid Studio, 2010
    • tips 1. use current fans to drive invitations to your facebook page ©Fluid Studio, 2010
    • tips 2. create contests often ©Fluid Studio, 2010
    • tips 2. create contests often Think of new and unique giveaways for those that push new fans your way (and reward them often). ©Fluid Studio, 2010
    • tips 2. create contests often Most of the time, it is better to give away more things more frequently than a large grand prize every so often. ©Fluid Studio, 2010
    • tips 2. create contests often Examples of potential contests: ©Fluid Studio, 2010
    • tips 2. create contests often Examples of potential contests: • Ticket giveaways (movies, concerts, etc.) • Restaurant gift certificates • Etc. ©Fluid Studio, 2010
    • use a "Widget" to proMote your business ©Fluid Studio, 2010
    • Widgets Widgets are like portable Websites that operate With the saMe functionality as the host site but can be eMbedded into a blog, Webpage, or other internet property. this is an optiMal tool for lead generation that can attract clients froM diverse deMographics. ©Fluid Studio, 2010
    • What does a Widget look like and hoW does it function? big brothers big sisters of utah ©Fluid Studio, 2010 ©2009 Fluid Studio
    • What does a Widget look like and hoW does it function? united Way ©Fluid Studio, 2010
    • What does a Widget look like and hoW does it function? national Multiple sclerosis society ©Fluid Studio, 2010
    • What does a Widget look like and hoW does it function? rhodes rolls ©Fluid Studio, 2010
    • What does a Widget look like and hoW does it function? Widgets are viral! ©Fluid Studio, 2010
    • e-Mail Marketing • although it has been around for some time, e-mail advertising is one of the most effective forms of direct electronic marketing. • like most things that are web-based, analytics can be collected and analyzed to help you hone your messaging. used effectively, analytics will help you improve the open and click-through rates over time. ©Fluid Studio, 2010
    • e-Mail Marketing When Marketing using e-Mail, use the aida strategy. • attention: the first part of your write-up grabs the readers’ attention. • information: the second part gives them information. • desire: the third part makes them desire your product/service. • action: the fourth part spurs them to action (buy, click through to a website, etc.) ©Fluid Studio, 2010
    • e-Mail Marketing your e-mail provider should allow you to review the analytics from your campaign. see “hot spots,” trends, and patterns to help you improve future mailings. ©Fluid Studio, 2010
    • ©Fluid Studio, 2010
    • ©Fluid Studio, 2010
    • ©Fluid Studio, 2010
    • sMs (texting) services 94% open rate 15%-50% redeMption rate connect With your custoMers and consuMers on a personal level ©Fluid Studio, 2010
    • sMs (texting) services recent caMpaign EXCLUSIVE NEWS exaMples TO SUBSCRIBE: Text: Village To: 29222 MESSAGE: IT’S FREE* Receiving mobile alerts costs you nothing, Village aside from your normal text messaging fees. SEND TO: NO SPAM* 29222 Because of our no-spam policy, you’ll only receive the messages you’ve subscribed to. FOR EXAMPLE: To subscribe 1 1 CREATE a new text message 2 2 TYPE “ Village 3 3 SEND the message to “29222 4 4 ©Fluid Studio, 2010 *This program enforces a strict NO SPAM policy. To cancel at any time text STOP to 29222 For assistance text HELP to 29222
    • sMs (texting) services recent caMpaign exaMples Sign Up to Receive Promotions & Special Offers Via Text Message on Your Mobile Phone Example: 208-351-1234 Example: 208-351-1234 1 34 2 35 3 36 4 37 5 38 6 39 7 40 8 41 9 42 10 43 11 44 12 45 13 46 14 47 15 48 16 49 17 50 18 51 19 52 20 53 21 54 22 55 23 56 24 57 25 58 26 59 ©Fluid Studio, 2010 27 60 28 61 29 62 30 63 31 64 32 65 33 66