Fluid You Tube Seminar

©Fluid Studio, 2009

ConTACT Me TexT dyejo To 50500 john dye 801.631.4736 johnd@fluid-studio.net www.fluid-studio.net twitter @dyejo Free service provided by http://contxts.com ©Fluid Studio, 2009

There is no silver bulleT ©Fluid Studio, 2009

We All hAve A CirCle oF inFluenCe. PeoPle Are inFluenCed by Those They TrusT. ©Fluid Studio, 2009

Circle of Concern What you care about. What you can do something about. Circle of Influence ©Fluid Studio, 2009

PeoPle do noT WAnT To be sold To. They WAnT To inTerACT And be heArd. ©Fluid Studio, 2009 * Enquiro: “Business to Business Survey 2007.”

you CAnnoT ConTrol The ConversATion, buT you CAn PArTiCiPATe in iT. ©Fluid Studio, 2009

4 P’s ©Fluid Studio, 2009

4 P’s ProduCT ©Fluid Studio, 2009

4 P’s ProduCT, PriCe ©Fluid Studio, 2009

4 P’s ProduCT, PriCe PlACe ©Fluid Studio, 2009

4 P’s ProduCT, PriCe PlACe, ProMoTion ©Fluid Studio, 2009

3 r’s ©Fluid Studio, 2009

3 r’s relevAnT ©Fluid Studio, 2009

3 r’s relevAnT, reAl ©Fluid Studio, 2009

3 r’s relevAnT, reAl resPonsive ©Fluid Studio, 2009

4 r’s relevAnT, reAl resPonsive ©Fluid Studio, 2009

4 r’s relevAnT, reAl resPonsive, relATionshiP ©Fluid Studio, 2009

online video ©Fluid Studio, 2009

Why uTilize iT? ©Fluid Studio, 2009

Why uTilize iT? huge PoTenTiAl AT A loW CosT. ©Fluid Studio, 2009

video-shAring CoMMuniTies (ToP 5) youTube.CoM viMeo.CoM MeTACAFe.CoM hulu.CoM veoh.CoM ©Fluid Studio, 2009

hoW do They rATe? ©Fluid Studio, 2009

youTube ©Fluid Studio, 2009

18-55 overAll deMogrAPhiC ©Fluid Studio, 2009

18-34 MAin deMogrAPhiC ©Fluid Studio, 2009

50/50 youTube vieWers by gender ©Fluid Studio, 2009

youTube vieWers Are ACtive vieWers ©Fluid Studio, 2009

The AverAge vieWers WATChes ThirTy-nine videos A MonTh 39 ©Fluid Studio, 2009

52% oF vieWers shAre videos WiTh ColleAgues ©Fluid Studio, 2009

hoW CAn you use youTube? 1. brAnd AWAreness ©Fluid Studio, 2009

hoW CAn you use youTube? 1. brAnd AWAreness 2. ProduCT And reTAil ProMoTion ©Fluid Studio, 2009

hoW CAn you use youTube? 1. brAnd AWAreness 2. ProduCT And reTAil ProMoTion 3. direCT sAles eFForTs ©Fluid Studio, 2009

hoW CAn you use youTube? 1. brAnd AWAreness 2. ProduCT And reTAil ProMoTion 3. direCT sAles eFForTs 4. business-To-business ©Fluid Studio, 2009

hoW CAn you use youTube? 1. brAnd AWAreness 2. ProduCT And reTAil ProMoTion 3. direCT sAles eFForTs 4. business-To-business 5. ProduCT suPPorT ©Fluid Studio, 2009

hoW CAn you use youTube? 1. brAnd AWAreness 2. ProduCT And reTAil ProMoTion 3. direCT sAles eFForTs 4. business-To-business 5. ProduCT suPPorT 6. ProduCT TrAining ©Fluid Studio, 2009

hoW CAn you use youTube? 1. brAnd AWAreness 2. ProduCT And reTAil ProMoTion 3. direCT sAles eFForTs 4. business-To-business 5. ProduCT suPPorT 6. ProduCT TrAining ©Fluid Studio, 2009 7. eMPloyee CoMMuniCATion

hoW CAn you use youTube? 1. brAnd AWAreness 2. ProduCT And reTAil ProMoTion 3. direCT sAles eFForTs 4. business-To-business 5. ProduCT suPPorT 6. ProduCT TrAining ©Fluid Studio, 2009 7. eMPloyee CoMMuniCATion 8. reCruiTMenT

hoW does youTube And video FiT WiThin your MArkeTing Mix? ©Fluid Studio, 2009

hoW does youTube And video FiT WiThin your MArkeTing Mix? is video righT For your CoMPAny/ProduCT/brAnd? ©Fluid Studio, 2009

hoW does youTube And video FiT WiThin your MArkeTing Mix? is video righT For your CoMPAny/ProduCT/brAnd? is video A single ChAnnel or PArT oF A lArger Mix ©Fluid Studio, 2009

hoW does youTube And video FiT WiThin your MArkeTing Mix? is video righT For your CoMPAny/ProduCT/brAnd? is video A single ChAnnel or PArT oF A lArger Mix? More exPosure For An exisTing CAMPAign or sTArT A neW CAMPAign? ©Fluid Studio, 2009

hoW MuCh does iT CosT? ©Fluid Studio, 2009

hoW MuCh does iT CosT? less ThAn $1,000. ©Fluid Studio, 2009

hoW MuCh does iT CosT? less ThAn $1,000. bAsiCAlly, jusT need A Web CAM or CAMCorder. ©Fluid Studio, 2009

hoW MuCh does iT CosT? less ThAn $1,000. bAsiCAlly, jusT need A Web CAM or CAMCorder. AFTer ThAT, There Are no Fees PresenTly. ©Fluid Studio, 2009

WhAT is The roi? ©Fluid Studio, 2009

WhAT is The roi? WhAT iF you geT 5 neW CusToMers? ©Fluid Studio, 2009

WhAT is The roi? WhAT iF you geT 5 neW CusToMers? 10? ©Fluid Studio, 2009

WhAT is The roi? WhAT iF you geT 5 neW CusToMers? 10? 100? ©Fluid Studio, 2009

WhAT is The roi? WhAT iF you geT 5 neW CusToMers? 10? 100? 1,000+? ©Fluid Studio, 2009

WhAT usuAlly does noT Work For youTube And video siTes? ©Fluid Studio, 2009

WhAT usuAlly does noT Work For youTube And video siTes? exisTing CoMMerCiAls ©Fluid Studio, 2009

WhAT usuAlly does noT Work For youTube And video siTes? exisTing CoMMerCiAls rePurPosing inTernAl videos ©Fluid Studio, 2009

WhAT usuAlly does noT Work For youTube And video siTes? exisTing CoMMerCiAls rePurPosing inTernAl videos TrAdiTionAl Thinking ©Fluid Studio, 2009

WhAT Are youTube vieWers looking For? ©Fluid Studio, 2009

WhAT Are youTube vieWers looking For? inForMATion (AnAlysis, oPinion, eTC.) ©Fluid Studio, 2009

WhAT Are youTube vieWers looking For? inForMATion (AnAlysis, oPinion, eTC.) esTAblish your CoMPAny As An exPerT! ©Fluid Studio, 2009

WhAT Are youTube vieWers looking For? inForMATion (AnAlysis, oPinion, eTC.) esTAblish your CoMPAny As An exPerT! exAMPle: d-linkTv ©Fluid Studio, 2009

WhAT Are youTube vieWers looking For? inForMATion (AnAlysis, oPinion, eTC.) eduCATion ©Fluid Studio, 2009

WhAT Are youTube vieWers looking For? inForMATion (AnAlysis, oPinion, eTC.) eduCATion shoW And TeACh PeoPle hoW To do Things ©Fluid Studio, 2009

WhAT Are youTube vieWers looking For? inForMATion (AnAlysis, oPinion, eTC.) eduCATion shoW And TeACh PeoPle hoW To do Things exAMPle: MAke MAgAzine ©Fluid Studio, 2009

WhAT Are youTube vieWers looking For? inForMATion (AnAlysis, oPinion, eTC.) eduCATion enTerTAinMenT ©Fluid Studio, 2009

WhAT Are youTube vieWers looking For? inForMATion (AnAlysis, oPinion, eTC.) eduCATion enTerTAinMenT There Are no rules. be Funny, Add MusiC, ThroW in sPorTs, eTC. be CreATive! ©Fluid Studio, 2009

WhAT Are youTube vieWers looking For? inForMATion (AnAlysis, oPinion, eTC.) eduCATion enTerTAinMenT There Are no rules. be Funny, Add MusiC, ThroW in sPorTs, eTC. be CreATive! exAMPle: blendTeC ©Fluid Studio, 2009

keys subTleTy—MAke iT CoverT, noT overT ©Fluid Studio, 2009

keys subTleTy—MAke iT CoverT, noT overT inFoMerCiAl, noT CoMMerCiAl ©Fluid Studio, 2009

keys subTleTy—MAke iT CoverT, noT overT inFoMerCiAl, noT CoMMerCiAl CreATe A video WiTh unique vAlue— MusT sTAnd on iTs oWn ©Fluid Studio, 2009

keys subTleTy—MAke iT CoverT, noT overT inFoMerCiAl, noT CoMMerCiAl CreATe A video WiTh unique vAlue— MusT sTAnd on iTs oWn enTiCe The vieWer To WAnT More inFo, Then drAW TheM To your siTe! ©Fluid Studio, 2009

drive direCT sAles! Pre-roll, Mid-roll, or PosT-roll slide WiTh your url And Toll-Free Phone nuMber Add url in The TexT desCriPTion ©Fluid Studio, 2009

oPTiMize your video For seArCh sTArT WiTh sTrong ConTenT inForM, eduCATe, or enTerTAin sTrong TiTle, desCriPTion, And TAgs (allows for searchability on the site) ©Fluid Studio, 2009

oPTiMize your video For seArCh sTArT WiTh sTrong ConTenT inForM, eduCATe, or enTerTAin sTrong TiTle, desCriPTion, And TAgs (allows for searchability on the site) Think As your TArgeT vieWers Would Think! ©Fluid Studio, 2009

oPTiMize your ChAnnel CusToMize iT WiTh Colors And brAnd iT siMilAr To your siTe And oTher Web ProPerTies ©Fluid Studio, 2009

TAke AdvAnTAge oF CoMMuniTy FeATures shAre WiTh Friends And “subsCribers” (you CAn broAdCAsT bulleTins) ©Fluid Studio, 2009

TAke AdvAnTAge oF CoMMuniTy FeATures shAre WiTh Friends And “subsCribers” (you can broadcast bulletins) CreATe A youTube grouP Around A shAred AFFiniTy ©Fluid Studio, 2009

ProMoTe using oTher MediuMs— go virAl! e-MAil MArkeTing blogs (CAn be eMbedded here And on oTher siTes) ©Fluid Studio, 2009

ProMoTe using oTher MediuMs— go virAl! e-MAil MArkeTing blogs (CAn be eMbedded here And on oTher siTes) Press releAses ©Fluid Studio, 2009

ProMoTe using oTher MediuMs— go virAl! e-MAil MArkeTing blogs (CAn be eMbedded here And on oTher siTes) Press releAses soCiAl neTWorks (FACebook, TWiTTer, linkedin, eTC.) ©Fluid Studio, 2009

video AlloWs you To: reACh An esTAblished And neW AudienCe AnAlyTiCs using insighT ConneCT direCTly WiTh ProsPeCTs And CusToMers ©Fluid Studio, 2009

video AlloWs you To: reACh An esTAblished And neW AudienCe AnAlyTiCs using insighT ConneCT direCTly WiTh ProsPeCTs And CusToMers gAin An AdvAnTAge over sloWer CoMPeTiTors ©Fluid Studio, 2009

video AlloWs you To: reACh An esTAblished And neW AudienCe AnAlyTiCs using insighT ConneCT direCTly WiTh ProsPeCTs And CusToMers gAin An AdvAnTAge over sloWer CoMPeTiTors ©Fluid Studio, 2009 sTrong PoTenTiAl For your MArkeTing dollAr

Fluid You Tube Seminar

by Fluid Studio on Aug 25, 2009

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