What Every Company Should Know About Using Social Media and Twitter During A Recession

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How many have heard of Facebook? Twitter? LinkedIn? YouTube?

How many are on Facebook? Twitter? LinkedIn? YouTube?

Contact me: Text “dyejo” to 50500 John Dye cell: 801.631.4736 email: johnd@fluid-studio.net web: www.fluid-studio.net Twitter: @dyejo Free service provided by http://contxts.com

Before we begin . . . I am a firm believer in principles—out of the chute, you should know there is no “silver bullet”

We all have a circle of influence. What you Circle of Concern care about. People are influenced by those they What you can trust do something about. Circle of Influence

People do not want to be sold to—they want to interact and be heard

You cannot control the conversation, but you can participate in it

The younger your customer, the less credible the traditional “hard” marketing sell is

The 4 P’s of marketing (product, price, place, promotion) still exist, but the 3 R’s (relevant, real, responsive) are rising quickly in a web 2.0 world, and will result in a 4th R—relationship

What is Twitter? The answer to “what are you doing” in 140 characters or less

Twitter is a giant cocktail party where you can join the conversation at will and flit in and out

A lot of people ask: Why would anyone want to do this?

Twitter’s Growth % growth Site Feb 08 Feb 09 RANK 1 Twitter.com 475,000 7,038,000 1382% 2 Zimbio 809,000 2,752,000 240% Facebook 20,043,000 65,704,000 228% 3 4 Multiply 821,000 2,394,000 192% 5 Wikia 1,381,000 3,758,000 172% source: Nielsen NetView, 2/09, U.S., Home and Work

Age Group Unique Audience Composition % Twitter’s 250,000 3.6 2-17 Users ** ** 18-24 1,379,000 19.6 25-34 35-49 2,935,000 41.7 55+ 1,165,000 16.6 65+ 477,000 6.8 source: Nielsen NetView, 2/09, U.S., Home and Work **These demographics have insufficient sample sizes In January, 735,000 unique visitors accessed the Twitter Web site through their mobile phones. The average unique visitor went to Twitter.com 14 times during the month and spent an average of seven minutes on the site.

Why Twitter might be the easiest social media for your organization to break into for creating brand interactivity 1. Twitter, as a service, is free and real time relationships with your customers

Why Twitter might be the easiest social media for your organization to break into for creating brand 1. Twitter, as a service, is free interactivity 2. Getting started is easy and real time relationships with your customers

Why Twitter might be the easiest social media for your organization to break into for 1. Twitter, as a service, is free creating brand 2. Getting started is easy interactivity 3. It only takes seconds (and 140 char- and real time acters or less) to get your point across relationships with your customers

Why Twitter might be the easiest social media for your organization 1. Twitter, as a service, is free to break into for 2. Getting started is easy creating brand 3. It only takes seconds (and 140 char- interactivity acters or less) to get your point across and real time 4. Multitudes of prospects and customers relationships with can get your updates your customers

Why Twitter might be the easiest social media for 1. Twitter, as a service, is free your organization 2. Getting started is easy to break into for 3. It only takes seconds (and 140 char- creating brand acters or less) to get your point across interactivity 4. Multitudes of prospects and customers and real time can get your updates relationships with 5. It doesn’t have to be a time- your customers consuming activity

Why Twitter might be the easiest social media for 1. Twitter, as a service, is free your organization 2. Getting started is easy to break into for 3. It only takes seconds (and 140 characters or less) to get your point across creating brand 4. Multitudes of prospects and customers interactivity can get your updates and real time 5. It doesn’t have to be a time- relationships with consuming activity your customers 6. Google loves tweets (and you should too!)

Why Twitter might be the easiest 1. Twitter, as a service, is free social media for 2. Getting started is easy your organization 3. It only takes seconds (and 140 char- to break into for acters or less) to get your point across creating brand 4. Multitudes of prospects and customers interactivity can get your updates and real time 5. It doesn’t have to be a time- consuming activity relationships with 6. Google loves tweets (and you your customers should too!) 7. Easy way to share updates and links

Why Twitter might 1. Twitter, as a service, is free be the easiest 2. Getting started is easy social media for 3. It only takes seconds (and 140 char- your organization acters or less) to get your point across to break into for 4. Multitudes of prospects and customers creating brand can get your updates interactivity 5. It doesn’t have to be a time- and real time consuming activity relationships with 6. Google loves tweets (and you your customers should too!) 7. Easy way to share updates and links 8. Create real time, interactive relationships

How do I access Twitter? Web and mobile devices via web and freestanding applications

Three types of messages

1-Standard message— visible to all your followers

2-@ messages— only visible to those followers who are also following the recipient

3-Direct Messages— only available to the recipient

How do I let people know I am on 1. Put it on your e-mail signature and Twitter? business card 2. Put it on your website and blog 3. Follow thought leaders and comment on their tweets—Interact! 4. Find people who are talking about your company and follow them

How do businesses use Twitter?

service-oriented businesses Use Twitter for customer service and providing assistance Search.twitter.com allows you to do custom searches for query strings You can also create interfaces so your search is dropped into a web or blog page; this allows a person to actually get in touch with the prospect or customer in real time Rhodes Rolls example

Socialmention.com allows you to search social media more extensively

information-based businesses Use Twitter to provide information that is relevant, timely, and interesting You can embed links (can compress links through is.gd or tinyurl.com to save characters) Your goal is to become a trusted information source— an expert--—a veritable storehouse of knowledge You can tweet more as a company, not as a person

Strategically create your plan! 1-Gather information 2-Only link to trustworthy sites 3-Follow industry thought leaders and read what they read 4-Ask questions/seek opinions twtapps

Twitter is a great LISTENING tool

Top 100 Twitter Tools Tweetlater—”repetition is not a bad thing”

70-20-10 Formula: Share Resources (70) - Successful learning in the 21st Century is not what you know, but what you can share, so 70% of total Twittertime is spent sharing information, opinions, links, and tools. Collaboration (20) - 20% of Tweets are directly responding, connecting, collaborating, and co-creating with like-minded Twitter colleagues. From these important tweets, lifelong professional and personal relationships are forged. Chit-Chat (10) - 10% of Twittertalk is “chit-chat-how’s-your-hat” stuff. It is in these “trivial” details shared about working out, favorite movies, politics, and life in general that we connect with others as human beings. —Angela Maiers, educator, author, blogger

Social Media in less than an hour a day

Inthisweek

Utah Business Magazine

Utah Business Magazine Twitter: 1634 followers Facebook Page: 54 fans Facebook Group: 304 members

“Social media has allowed Utah Business to garner more participation with our subscribers than ever before.” “Social media has created online channels for the business community to participate in within Utah... social networks are just the place where people go, everyone knows about [them] and it provides a way for business people to network more efficiently and with more people.” —Jared Preusz, Utah Business Magazine

Comcast

Comcast uses @comcastcares to help with customer service

@comcastcares is a real person, Frank Eliason, who interacts with customers on Twitter

Frank helps customers in real-time

Comcast receives a lot of press (and a lot of happy customers) for this unique way of interacting with their customer base

Zappos.com

CEO Tony Hsieh uses Twitter heavily and has a following of 287,000+

433 Zappos associates are on Twitter

Zappos uses Twitter for customer contests and customer service

Zappos gets a lot of press for their unique approach to customer service and advertising

Skittles is now doing some fun things . . .

Contact me: Text “dyejo” to 50500 John Dye cell: 801.631.4736 email: johnd@fluid-studio.net web: www.fluid-studio.net Twitter: @dyejo Free service provided by http://contxts.com

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What Every Company Should Know About Using Social Media and Twitter During A Recession

by Fluid Studio on Mar 27, 2009

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What Every Company Should Know About Using Social Media and Twitter During A Recession — Presentation Transcript