p 801 295 9820
   f 801 951 5815
 www.fluid-studio.net
1065 South 500 West
Bountiful, Utah 84010
How many
have heard of
Facebook?
Twitter?
LinkedIn?
YouTube?
How many
are on
Facebook?
Twitter?
LinkedIn?
YouTube?
Contact me:

Text “dyejo” to 50500

John Dye
cell: 801.631.4736
email: johnd@fluid-studio.net
web: www.fluid-studio.net
Tw...
Before we begin . . .
I am a firm believer in principles—out of the chute,
    you should know there is no “silver bullet”
We all have
a circle of
influence.                             What you
                 Circle of Concern
               ...
People do not
want to be
sold to—they
want to
interact and
be heard
You cannot
control the
conversation,
but you can
participate
in it
The younger
your customer,
the less
credible the
traditional
“hard” market-
ing sell is
The 4 P’s of
marketing
(product, price,
place, promotion)
still exist, but the 3
R’s (relevant, real,
responsive) are
risi...
What is
Twitter?
The answer to
“what are you
doing” in 140
characters
or less
Twitter is a giant cocktail party where you can join the
         conversation at will and flit in and out
A lot of people ask: Why would anyone want to do this?
Twitter’s
Growth
                                                           % growth
                      Site        Feb...
Age Group      Unique Audience        Composition %
Twitter’s                         250,000                  3.6
       ...
Why Twitter might
be the easiest
social media for
your organization
to break into for
creating brand
interactivity        ...
Why Twitter might
be the easiest
social media for
your organization
to break into for
creating brand
                     ...
Why Twitter might
be the easiest
social media for
your organization
to break into for
                     1. Twitter, as ...
Why Twitter might
be the easiest
social media for
your organization
                     1. Twitter, as a service, is free...
Why Twitter might
be the easiest
social media for
                     1. Twitter, as a service, is free
your organization...
Why Twitter might
be the easiest
social media for     1. Twitter, as a service, is free
your organization    2. Getting st...
Why Twitter might
be the easiest       1. Twitter, as a service, is free
social media for     2. Getting started is easy
y...
Why Twitter might
                     1. Twitter, as a service, is free
be the easiest
                     2. Getting st...
How do I
access Twitter?
Web and
mobile devices
via web and
freestanding
applications
Three types of messages
1-Standard
message—
visible to all
your followers
2-@
messages—
only visible
to those
followers
who are also
following the
recipient
3-Direct
Messages—
only available
to the
recipient
How do I let
people know
I am on        1. Put it on your e-mail signature and
Twitter?          business card
           ...
How do businesses use Twitter?
service-oriented businesses

Use Twitter for customer service and providing assistance

 Search.twitter.com allows you to ...
Socialmention.com allows you to search
     social media more extensively
information-based businesses

  Use Twitter to provide information that is relevant,
                 timely, and interest...
Strategically create your plan!

           1-Gather information
      2-Only link to trustworthy sites
3-Follow industry ...
Twitter is a great LISTENING tool
Top 100 Twitter Tools
Tweetlater—”repetition is not a bad thing”
70-20-10 Formula:

  Share Resources (70) - Successful learning in the 21st Century is not what
    you know, but what you...
Social Media in less than an hour a day
Inthisweek
Utah Business Magazine
Utah Business Magazine




Twitter:
1634 followers

Facebook Page:
54 fans

Facebook Group:
304 members
“Social media has allowed Utah Business to garner more participation with our
                        subscribers than eve...
Comcast
Comcast uses @comcastcares to help
      with customer service
@comcastcares is a real person, Frank Eliason,
  who interacts with customers on Twitter
Frank helps customers in real-time
Comcast receives a lot of press (and a lot
of happy customers) for this unique way of
    interacting with their customer ...
Zappos.com
CEO Tony Hsieh uses Twitter heavily and has
         a following of 287,000+
433 Zappos associates are on Twitter
Zappos uses Twitter for customer contests
         and customer service
Zappos gets a lot of press for their unique approach to
          customer service and advertising
Skittles is now doing some fun things . . .
Skittles is now doing some fun things . . .
Contact me:

Text “dyejo” to 50500

John Dye
cell: 801.631.4736
email: johnd@fluid-studio.net
web: www.fluid-studio.net
Tw...
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What Every Company Should Know About Using Social Media and Twitter During A Recession

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What Every Company Should Know About Using Social Media and Twitter During A Recession

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  • Great presentation John. Can I request a copy of it. Please email to davidyluva@gmail.com/ It will be most appreciated. Thank you in anticipation.
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Transcript of "What Every Company Should Know About Using Social Media and Twitter During A Recession"

  1. 1. p 801 295 9820 f 801 951 5815 www.fluid-studio.net 1065 South 500 West Bountiful, Utah 84010
  2. 2. How many have heard of Facebook? Twitter? LinkedIn? YouTube?
  3. 3. How many are on Facebook? Twitter? LinkedIn? YouTube?
  4. 4. Contact me: Text “dyejo” to 50500 John Dye cell: 801.631.4736 email: johnd@fluid-studio.net web: www.fluid-studio.net Twitter: @dyejo Free service provided by http://contxts.com
  5. 5. Before we begin . . . I am a firm believer in principles—out of the chute, you should know there is no “silver bullet”
  6. 6. We all have a circle of influence. What you Circle of Concern care about. People are influenced by those they What you can trust do something about. Circle of Influence
  7. 7. People do not want to be sold to—they want to interact and be heard
  8. 8. You cannot control the conversation, but you can participate in it
  9. 9. The younger your customer, the less credible the traditional “hard” market- ing sell is
  10. 10. The 4 P’s of marketing (product, price, place, promotion) still exist, but the 3 R’s (relevant, real, responsive) are rising quickly in a web 2.0 world, and will result in a 4th R—relationship
  11. 11. What is Twitter? The answer to “what are you doing” in 140 characters or less
  12. 12. Twitter is a giant cocktail party where you can join the conversation at will and flit in and out
  13. 13. A lot of people ask: Why would anyone want to do this?
  14. 14. Twitter’s Growth % growth Site Feb 08 Feb 09 RANK 1 Twitter.com 475,000 7,038,000 1382% 2 Zimbio 809,000 2,752,000 240% Facebook 20,043,000 65,704,000 228% 3 4 Multiply 821,000 2,394,000 192% 5 Wikia 1,381,000 3,758,000 172% source: Nielsen NetView, 2/09, U.S., Home and Work
  15. 15. Age Group Unique Audience Composition % Twitter’s 250,000 3.6 2-17 Users ** ** 18-24 1,379,000 19.6 25-34 35-49 2,935,000 41.7 55+ 1,165,000 16.6 65+ 477,000 6.8 source: Nielsen NetView, 2/09, U.S., Home and Work **These demographics have insufficient sample sizes In January, 735,000 unique visitors accessed the Twitter Web site through their mobile phones. The average unique visitor went to Twitter.com 14 times during the month and spent an average of seven minutes on the site.
  16. 16. Why Twitter might be the easiest social media for your organization to break into for creating brand interactivity 1. Twitter, as a service, is free and real time relationships with your customers
  17. 17. Why Twitter might be the easiest social media for your organization to break into for creating brand 1. Twitter, as a service, is free interactivity 2. Getting started is easy and real time relationships with your customers
  18. 18. Why Twitter might be the easiest social media for your organization to break into for 1. Twitter, as a service, is free creating brand 2. Getting started is easy interactivity 3. It only takes seconds (and 140 char- and real time acters or less) to get your point across relationships with your customers
  19. 19. Why Twitter might be the easiest social media for your organization 1. Twitter, as a service, is free to break into for 2. Getting started is easy creating brand 3. It only takes seconds (and 140 char- interactivity acters or less) to get your point across and real time 4. Multitudes of prospects and customers relationships with can get your updates your customers
  20. 20. Why Twitter might be the easiest social media for 1. Twitter, as a service, is free your organization 2. Getting started is easy to break into for 3. It only takes seconds (and 140 char- creating brand acters or less) to get your point across interactivity 4. Multitudes of prospects and customers and real time can get your updates relationships with 5. It doesn’t have to be a time- your customers consuming activity
  21. 21. Why Twitter might be the easiest social media for 1. Twitter, as a service, is free your organization 2. Getting started is easy to break into for 3. It only takes seconds (and 140 char- acters or less) to get your point across creating brand 4. Multitudes of prospects and customers interactivity can get your updates and real time 5. It doesn’t have to be a time- relationships with consuming activity your customers 6. Google loves tweets (and you should too!)
  22. 22. Why Twitter might be the easiest 1. Twitter, as a service, is free social media for 2. Getting started is easy your organization 3. It only takes seconds (and 140 char- to break into for acters or less) to get your point across creating brand 4. Multitudes of prospects and customers interactivity can get your updates and real time 5. It doesn’t have to be a time- consuming activity relationships with 6. Google loves tweets (and you your customers should too!) 7. Easy way to share updates and links
  23. 23. Why Twitter might 1. Twitter, as a service, is free be the easiest 2. Getting started is easy social media for 3. It only takes seconds (and 140 char- your organization acters or less) to get your point across to break into for 4. Multitudes of prospects and customers creating brand can get your updates interactivity 5. It doesn’t have to be a time- and real time consuming activity relationships with 6. Google loves tweets (and you your customers should too!) 7. Easy way to share updates and links 8. Create real time, interactive relationships
  24. 24. How do I access Twitter? Web and mobile devices via web and freestanding applications
  25. 25. Three types of messages
  26. 26. 1-Standard message— visible to all your followers
  27. 27. 2-@ messages— only visible to those followers who are also following the recipient
  28. 28. 3-Direct Messages— only available to the recipient
  29. 29. How do I let people know I am on 1. Put it on your e-mail signature and Twitter? business card 2. Put it on your website and blog 3. Follow thought leaders and comment on their tweets—Interact! 4. Find people who are talking about your company and follow them
  30. 30. How do businesses use Twitter?
  31. 31. service-oriented businesses Use Twitter for customer service and providing assistance Search.twitter.com allows you to do custom searches for query strings You can also create interfaces so your search is dropped into a web or blog page; this allows a person to actually get in touch with the prospect or customer in real time Rhodes Rolls example
  32. 32. Socialmention.com allows you to search social media more extensively
  33. 33. information-based businesses Use Twitter to provide information that is relevant, timely, and interesting You can embed links (can compress links through is.gd or tinyurl.com to save characters) Your goal is to become a trusted information source— an expert--—a veritable storehouse of knowledge You can tweet more as a company, not as a person
  34. 34. Strategically create your plan! 1-Gather information 2-Only link to trustworthy sites 3-Follow industry thought leaders and read what they read 4-Ask questions/seek opinions twtapps
  35. 35. Twitter is a great LISTENING tool
  36. 36. Top 100 Twitter Tools Tweetlater—”repetition is not a bad thing”
  37. 37. 70-20-10 Formula: Share Resources (70) - Successful learning in the 21st Century is not what you know, but what you can share, so 70% of total Twittertime is spent sharing information, opinions, links, and tools. Collaboration (20) - 20% of Tweets are directly responding, connecting, collaborating, and co-creating with like-minded Twitter colleagues. From these important tweets, lifelong professional and personal relationships are forged. Chit-Chat (10) - 10% of Twittertalk is “chit-chat-how’s-your-hat” stuff. It is in these “trivial” details shared about working out, favorite movies, politics, and life in general that we connect with others as human beings. —Angela Maiers, educator, author, blogger
  38. 38. Social Media in less than an hour a day
  39. 39. Inthisweek
  40. 40. Utah Business Magazine
  41. 41. Utah Business Magazine Twitter: 1634 followers Facebook Page: 54 fans Facebook Group: 304 members
  42. 42. “Social media has allowed Utah Business to garner more participation with our subscribers than ever before.” “Social media has created online channels for the business community to participate in within Utah... social networks are just the place where people go, everyone knows about [them] and it provides a way for business people to network more efficiently and with more people.” —Jared Preusz, Utah Business Magazine
  43. 43. Comcast
  44. 44. Comcast uses @comcastcares to help with customer service
  45. 45. @comcastcares is a real person, Frank Eliason, who interacts with customers on Twitter
  46. 46. Frank helps customers in real-time
  47. 47. Comcast receives a lot of press (and a lot of happy customers) for this unique way of interacting with their customer base
  48. 48. Zappos.com
  49. 49. CEO Tony Hsieh uses Twitter heavily and has a following of 287,000+
  50. 50. 433 Zappos associates are on Twitter
  51. 51. Zappos uses Twitter for customer contests and customer service
  52. 52. Zappos gets a lot of press for their unique approach to customer service and advertising
  53. 53. Skittles is now doing some fun things . . .
  54. 54. Skittles is now doing some fun things . . .
  55. 55. Contact me: Text “dyejo” to 50500 John Dye cell: 801.631.4736 email: johnd@fluid-studio.net web: www.fluid-studio.net Twitter: @dyejo Free service provided by http://contxts.com

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