Fluid Studio Social Media
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    Fluid Studio Social Media Fluid Studio Social Media Presentation Transcript

    • p 801 295 9820 f 801 951 5815 www.fluid-studio.net 1065 South 500 West Bountiful, Utah 84010
    • How many have heard of Facebook? Twitter? LinkedIn? YouTube?
    • How many are on Facebook? Twitter? LinkedIn? YouTube?
    • Contact me: Text “dyejo” to 50500 John Dye cell: 801.631.4736 email: johnd@fluid-studio.net web: www.fluid-studio.net Twitter: @dyejo Free service provided by http://contxts.com
    • Before we begin . . . I am a firm believer in principles—out of the chute, you should know there is no “silver bullet”
    • We all have a circle of influence. Circle of Concern What you care about. People are influenced by those they trust What you can do something about. Circle of Influence
    • People do not want to be sold to—they want to interact and be heard
    • You cannot control the conversation, but you can participate in it
    • The younger your customer, the less credible the traditional “hard” market- ing sell is
    • The 4 P’s of marketing (product, price, place, promotion) still exist, but the 3 R’s (relevant, real, responsive) are rising quickly in a web 2.0 world, and will result in a 4th R—relationship
    • What is Twitter? The answer to “what are you doing” in 140 characters or less
    • Twitter is a giant cocktail party where you can join the conversation at will and flit in and out
    • A lot of people ask: Why would anyone want to do this?
    • Twitter’s Growth RANK Site Feb 08 Feb 09 % growth 1 Twitter.com 475,000 7,038,000 1382% 2 Zimbio 809,000 2,752,000 240% 3 Facebook 20,043,000 65,704,000 228% 4 Multiply 821,000 2,394,000 192% 5 Wikia 1,381,000 3,758,000 172% source: Nielsen NetView, 2/09, U.S., Home and Work
    • Age Group Unique Audience Composition % Twitter’s 2-17 250,000 3.6 Users 18-24 ** ** 25-34 1,379,000 19.6 35-49 2,935,000 41.7 55+ 1,165,000 16.6 65+ 477,000 6.8 source: Nielsen NetView, 2/09, U.S., Home and Work **These demographics have insufficient sample sizes In January, 735,000 unique visitors accessed the Twitter Web site through their mobile phones. The average unique visitor went to Twitter.com 14 times during the month and spent an average of seven minutes on the site.
    • Why Twitter might be the easiest social media for your organization to break into for creating brand interactivity 1. Twitter, as a service, is free and real time relationships with your customers
    • Why Twitter might be the easiest social media for your organization to break into for creating brand 1. Twitter, as a service, is free interactivity 2. Getting started is easy and real time relationships with your customers
    • Why Twitter might be the easiest social media for your organization to break into for 1. Twitter, as a service, is free creating brand 2. Getting started is easy interactivity 3. It only takes seconds (and 140 char- and real time acters or less) to get your point across relationships with your customers
    • Why Twitter might be the easiest social media for your organization to break into for 1. Twitter, as a service, is free creating brand 2. Getting started is easy interactivity 3. It only takes seconds (and 140 char- acters or less) to get your point across and real time 4. Multitudes of prospects and customers relationships with can get your updates your customers
    • Why Twitter might be the easiest social media for your organization 1. Twitter, as a service, is free to break into for 2. Getting started is easy creating brand 3. It only takes seconds (and 140 char- interactivity acters or less) to get your point across 4. Multitudes of prospects and customers and real time can get your updates relationships with 5. It doesn’t have to be a time- your customers consuming activity
    • Why Twitter might be the easiest social media for 1. Twitter, as a service, is free your organization 2. Getting started is easy to break into for 3. It only takes seconds (and 140 char- creating brand acters or less) to get your point across interactivity 4. Multitudes of prospects and customers and real time can get your updates relationships with 5. It doesn’t have to be a time- your customers consuming activity 6. Google loves tweets (and you should too!)
    • Why Twitter might be the easiest 1. Twitter, as a service, is free social media for 2. Getting started is easy your organization 3. It only takes seconds (and 140 char- to break into for acters or less) to get your point across creating brand 4. Multitudes of prospects and customers interactivity can get your updates and real time 5. It doesn’t have to be a time- relationships with consuming activity your customers 6. Google loves tweets (and you should too!) 7. Easy way to share updates and links
    • Why Twitter might 1. Twitter, as a service, is free be the easiest 2. Getting started is easy social media for 3. It only takes seconds (and 140 char- your organization acters or less) to get your point across to break into for 4. Multitudes of prospects and customers creating brand can get your updates interactivity 5. It doesn’t have to be a time- and real time consuming activity relationships with 6. Google loves tweets (and you your customers should too!) 7. Easy way to share updates and links 8. Create real time, interactive relationships
    • How do I let people know I am on 1. Put it on your e-mail signature and Twitter? business card 2. Put it on your website and blog 3. Follow thought leaders and comment on their tweets—Interact! 4. Find people who are talking about your company and follow them
    • How do businesses use Twitter?
    • Comcast
    • Comcast uses @comcastcares to help with customer service
    • @comcastcares is a real person, Frank Eliason, who interacts with customers on Twitter
    • Frank helps customers in real-time
    • Comcast receives a lot of press (and a lot of happy customers) for this unique way of interacting with their customer base
    • Zappos.com
    • CEO Tony Hsieh uses Twitter heavily and has a following of 287,000+
    • 433 Zappos associates are on Twitter
    • Zappos uses Twitter for customer contests and customer service
    • Zappos gets a lot of press for their unique approach to customer service and advertising
    • LinkedIn
    • Create your Your LinkedIn profile is discover- personal able through search engines and on brand LinkedIn. Showcase your skills and talents so the right opportunities and people find you.
    • Network and With more than 37 million (re)connect members, LinkedIn is the world’s largest professional network. Use the knowledge, experience, and connections of your network.
    • Share your LinkedIn is a good place to share wisdom and and exchange business information expertise online. Ask a question and get fast answers from your network and experts worldwide. Also, build your professional credibility by showcasing your knowledge, expertise, and interests by answering questions.
    • Connect with Having a LinkedIn presence allows opportunities those looking for someone with your experience, knowledge, and skills to find you. Conversely, when you’re looking for that special (and sometimes hard- to-find) talent, LinkedIn can help you locate it.
    • The basics
    • Create a · List your current and past profile positions & education. · Add a profile photo. · Add a summary paragraph.
    • Create your · Use webmail import to see “real-world” all the people you know who are network. already on LinkedIn. · Upload a contacts file from Outlook, Palm, ACT!, or Mac Address. · View your colleagues and classmates that are already on LinkedIn.
    • Leverage · Look up someone’s profile; see the power of who you know in common to get LinkedIn! off to a fast start! · Search for and select service providers based on trusted recommendations from people in your network.
    • Site Features
    • Homepage · View your latest messages and get network updates from colleagues and connections. · Read the latest news about your company, competitors, and industry and discuss it with colleagues. · Browse the latest jobs, questions, and answers that match your interests.
    • Profile The first impression is the most important impression.
    • Search · Search by name and other distinguishing characteristics to quickly locate the person you are looking for. · Use the advanced search to target specific skill sets or find subject- matter experts. · Conduct reference searches on potential job candidates and business partners. · Quickly search your inbox for important messages and information. · Find the right jobs, knowledge, or groups to make you more productive.
    • Applications LinkedIn has new applications that enable you to collaborate on projects, glean key insights, and present your work to the world’s largest professional network.
    • Jobs Helps you find or fill that next job using the power of your network. · Job seekers can utilize inside connections at potential employers to help land their next job. · Hiring managers can tap into a network of millions of profession- als to find the ideal candidate with the specific skill set and experience needed.
    • Groups Find and join communities of professionals based on common interest, experience, affiliation, and goals. Stay in touch with organizations, schools, and companies that you are and were a part of, network with professionals with similar interests and goals, and collaborate in a professional community online. Allows group organizations to extend their brand’s reach and strengthen the brand with existing users by providing additional value through LinkedIn’s features.
    • Answers Share business knowledge · Ask your question and get answers from your network and other experts worldwide · Showcase your knowledge, expertise, and interests by answering questions · Stay up on the latest in your industry and functional area
    • Service A directory containing service providers Providers that have been recommended by your network. Use the directory to quickly discover, research, and reference check service providers.
    • Company A powerful research tool that helps you Pages find and explore potential companies to work for or do business with.
    • Inbox The “control panel” for all of your LinkedIn user interactions. Whether you’re accepting an invitation to connect from an old colleague, requesting an introduction to a potential investor, or reviewing a forwarded profile of someone you may hire, all of these interactions pass through your inbox.
    • Mobile Get access to your connections, profiles, Applications and more when you need them. http://m.linkedin.com
    • Privacy To access these controls, click on the Settings “Account & Settings” link available on the top right of every page.
    • Events
    • Tips and Tricks
    • Increase your organic SEO with LinkedIn
    • “5 Tips http://www.emarketingandcommerce.com/ for Using story/5-tips-using-linkedin-business-tool LinkedIn as a Business Tool”
    • p 801 295 9820 f 801 951 5815 www.fluid-studio.net 1065 South 500 West Bountiful, Utah 84010