RED BULL:Final Presentation Outline Andrew M. Yagley
Red Bull’s Foundation Slide 1 Description: A broad overview of what Red Bull is all about Potential subjects to address: When it was founded and by who Why was it founded The companies mission statement Products they sell Target Markets/key demographics Some interesting facts about the company
What Red Bull Has Become Slide 2 Description: A couple minute long Red Bull compilation video that will show the audience how invested Red Bull has become in a wide array of action sports Mountain biking, go kart racing, bmx, skate boarding, water skiing, etc, etc The video is designed to help establish the over-arching theme of the presentation—which is: Red Bull is wherever the action is.
Campaign Goals Slide 3 description: This slide will list the specific goals that the online marketing campaign will hope to achieve. Significantly increase the number of Red Bull followers on Twitter Increase YouTube viewership of Red Bull sponsored events Significantly increase the number of Red Bull Facebook fans Establish a network of Red Bull extreme sport bloggers Over-arching goal: Increase Red Bull’s online presence while also strengthening its well-established affiliation with all things “extreme” or “action-packed”
The Online Components Slide 4 description This slide will list the online components that will be used to reach the campaign goals Twitter Facebook YouTube Bloggers PR SEO SEM
Social Networking Sites Slide 5 description: This slide will elaborate on how I intend to use Facebook and Twitter to execute promotional campaigns Giveaways Local promotions Coupons Online contests Sponsored event information etc
Extreme Blogging Slide 6 description: This slide will elaborate on how I intend to create an extreme sports blogging community Will be made up of sponsored Red Bull athletes, both established and up-and-coming.
YouTube Slide 7 description: This slide will elaborate on how I intend to create a Red Bull YouTube page where the company can post video content of every sponsored Red Bull athlete and event that takes place across the globe.
The Budget Slide 8 description: An rough estimate of how much each aspect of the online marketing campaign will cost the client
Evaluating Campaign Success Slide 9 Description: This slide will elaborate on how I intend to monitor and evaluate the campaigns success Google Analytics Facebook fans Twitter followers Youtube subscribers/video views Blog followers
Recap Slide 10 description The final slide will recap what was just presented It will thanks the audience and conclude the presentation.