Red bull

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Red bull

  1. 1. RED BULL:Final Presentation Outline<br />Andrew M. Yagley<br />
  2. 2. Red Bull’s Foundation<br />Slide 1 Description:<br />A broad overview of what Red Bull is all about<br />Potential subjects to address:<br />When it was founded and by who<br />Why was it founded<br />The companies mission statement<br />Products they sell<br />Target Markets/key demographics <br />Some interesting facts about the company<br />
  3. 3. What Red Bull Has Become<br />Slide 2 Description: <br />A couple minute long Red Bull compilation video that will show the audience how invested Red Bull has become in a wide array of action sports<br />Mountain biking, go kart racing, bmx, skate boarding, water skiing, etc, etc<br />The video is designed to help establish the over-arching theme of the presentation—which is: Red Bull is wherever the action is.<br />
  4. 4. Campaign Goals<br />Slide 3 description:<br />This slide will list the specific goals that the online marketing campaign will hope to achieve.<br />Significantly increase the number of Red Bull followers on Twitter<br />Increase YouTube viewership of Red Bull sponsored events<br />Significantly increase the number of Red Bull Facebook fans<br />Establish a network of Red Bull extreme sport bloggers<br />Over-arching goal:<br />Increase Red Bull’s online presence while also strengthening its well-established affiliation with all things “extreme” or “action-packed”<br />
  5. 5. The Online Components<br />Slide 4 description<br />This slide will list the online components that will be used to reach the campaign goals<br />Twitter<br />Facebook<br />YouTube<br />Bloggers<br />PR<br />SEO<br />SEM<br />
  6. 6. Social Networking Sites<br />Slide 5 description:<br />This slide will elaborate on how I intend to use Facebook and Twitter to execute promotional campaigns<br />Giveaways<br />Local promotions<br />Coupons<br />Online contests<br />Sponsored event information<br />etc<br />
  7. 7. Extreme Blogging<br />Slide 6 description:<br />This slide will elaborate on how I intend to create an extreme sports blogging community <br />Will be made up of sponsored Red Bull athletes, both established and up-and-coming.<br />
  8. 8. YouTube <br />Slide 7 description:<br />This slide will elaborate on how I intend to create a Red Bull YouTube page where the company can post video content of every sponsored Red Bull athlete and event that takes place across the globe.<br />
  9. 9. The Budget<br />Slide 8 description:<br />An rough estimate of how much each aspect of the online marketing campaign will cost the client<br />
  10. 10. Evaluating Campaign Success<br />Slide 9 Description:<br />This slide will elaborate on how I intend to monitor and evaluate the campaigns success<br />Google Analytics<br />Facebook fans<br />Twitter followers<br />Youtube subscribers/video views<br />Blog followers<br />
  11. 11. Recap <br />Slide 10 description<br />The final slide will recap what was just presented <br />It will thanks the audience and conclude the presentation.<br />

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