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Red bull Red bull Presentation Transcript

  • RED BULL:Final Presentation Outline
    Andrew M. Yagley
  • Red Bull’s Foundation
    Slide 1 Description:
    A broad overview of what Red Bull is all about
    Potential subjects to address:
    When it was founded and by who
    Why was it founded
    The companies mission statement
    Products they sell
    Target Markets/key demographics
    Some interesting facts about the company
  • What Red Bull Has Become
    Slide 2 Description:
    A couple minute long Red Bull compilation video that will show the audience how invested Red Bull has become in a wide array of action sports
    Mountain biking, go kart racing, bmx, skate boarding, water skiing, etc, etc
    The video is designed to help establish the over-arching theme of the presentation—which is: Red Bull is wherever the action is.
  • Campaign Goals
    Slide 3 description:
    This slide will list the specific goals that the online marketing campaign will hope to achieve.
    Significantly increase the number of Red Bull followers on Twitter
    Increase YouTube viewership of Red Bull sponsored events
    Significantly increase the number of Red Bull Facebook fans
    Establish a network of Red Bull extreme sport bloggers
    Over-arching goal:
    Increase Red Bull’s online presence while also strengthening its well-established affiliation with all things “extreme” or “action-packed”
  • The Online Components
    Slide 4 description
    This slide will list the online components that will be used to reach the campaign goals
    Twitter
    Facebook
    YouTube
    Bloggers
    PR
    SEO
    SEM
  • Social Networking Sites
    Slide 5 description:
    This slide will elaborate on how I intend to use Facebook and Twitter to execute promotional campaigns
    Giveaways
    Local promotions
    Coupons
    Online contests
    Sponsored event information
    etc
  • Extreme Blogging
    Slide 6 description:
    This slide will elaborate on how I intend to create an extreme sports blogging community
    Will be made up of sponsored Red Bull athletes, both established and up-and-coming.
  • YouTube
    Slide 7 description:
    This slide will elaborate on how I intend to create a Red Bull YouTube page where the company can post video content of every sponsored Red Bull athlete and event that takes place across the globe.
  • The Budget
    Slide 8 description:
    An rough estimate of how much each aspect of the online marketing campaign will cost the client
  • Evaluating Campaign Success
    Slide 9 Description:
    This slide will elaborate on how I intend to monitor and evaluate the campaigns success
    Google Analytics
    Facebook fans
    Twitter followers
    Youtube subscribers/video views
    Blog followers
  • Recap
    Slide 10 description
    The final slide will recap what was just presented
    It will thanks the audience and conclude the presentation.