Storytelling
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Storytelling

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The keynote presentation for CIR's TechRaking III.

The keynote presentation for CIR's TechRaking III.

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  • Only stats that are likely to change in the timescale of a week were included. We concentrated on percent change instead of base numbers. Color shows overall performance.
  • Didn’t start with a dataset in mind, started with a general topic. Found the story, then found the appropriate dataset. Entire graphic came together in less than a week, from ideation to creation.
  • Didn’t start with a dataset in mind, started with a general topic. Found the story, then found the appropriate dataset. Entire graphic came together in less than a week, from ideation to creation.

Storytelling Storytelling Presentation Transcript

  • rning Data Into Storie
  • What is Visually?An ecosystem for creating, sharing, and exploring data visualizations. create.visual.ly marketplace.visual.ly visual.ly blog.visual.ly visual.ly
  • Data Visualizations Need Audience Audiences need motivation to consume. The main website provides a curated source of “cool stuff” for people to browse. This gives people a good source of content to share on their social networks, or just entertainment when they are bored at work.
  • Start With Story Stories make data consumable. The data that goes into stories is often dull. Good visualization doesn’t just show the data, it shows a story that’s in the data.
  • Crafting Stories How do you build compelling stories? Know the audience. Identify the possible stories. Balance both of them with data.
  • Google Analytics ReportKnow the audience.
  • Early Mock-Up History of views and current sources.
  • Early Mock-Up Total visits and break- down.
  • Top Website Manager StatsBe useful.
  • Distribution is ImportantDistribution has an impact on audience. Delivering something to someone’s inbox weekly is a dangerous game. It has to be something that doesn’t annoy, and something that provides real value. Repetitive info will be obnoxious or ignored.
  • The Global Sharknado ThreatIdentify possible stories.
  • The Global Sharknado ThreatBackground.
  • Searching for a StoryA Venn diagram of shark threats. Shark Tornado Sharknado Octopus Sharktopus OctornadoSharnadoctopus But that quickly got out of hand: Dinoshark Mega Shark Two Headed Shark ...
  • Searching for a StoryA Taxonomy of Shark Media
  • Make It RelatableEveryone has a home.
  • The Global Sharknado Threat
  • Startup Universe Balance Audience, Data and Story.
  • Investors vs. WorldBalance audience. Target audience is investors. But investors are interested in different things from the rest of the world.
  • Supportive Data SourceBalance data. The data isn’t always there to support the story you want to show.
  • Engaging Story Balance story. Sometimes the story isn’t interesting enough to everyone.
  • Exploring StoriesLet the user find stories themselves.
  • Questions Drew Skau drew@visual.ly @SeeingStru cture Google Analytics Report visual.ly/google- analytics-report Global Sharknado Threat visual.ly/global- sharknado-threat Startup