DWS Associates: Introduction to Colleges and Universities

Enrollment generation
Providing colleges and universities with strategic marketing services that attract and retain successful students.
Call 651-315-7588 or visit www.dwsassociates.com today!

About DWS Associates…
Helping organizations improve sales and marketing performance since 1982.
Microsoft, IBM, Sears, Kmart and others
Almost 10 years experience in education, helping colleges and universities attract and retain successful students.
University of Maryland University College, Walden University, Kendall College, University of Liverpool Online, University of Maryland Baltimore County and others

Helping colleges and universities attract and retain successful students in the near-term.

Enrollment Improvement Process
Providing practical recommendations to improve student recruitment and retention
Focused on leveraging existing resources to drive incremental enrollments

Phase I: The Audit
Working with your key leaders in functional areas such as enrollment management, student services we study your current processes, activities, performance levels

What we focus on…
Target Market Overview
Messaging and Offers
Communication Strategy
Lead Management and Conversion
Campaign Performance
Retention
Field Sales

Your Target Audience & Competition
We talk with your prospective and current students in order to gain their perspective of your recruitment and retention efforts.
We study your competition in order to understand their strengths – and weaknesses

Phase II: Analysis & Evaluation
We analyze the data, evaluate options and put together a very specific action plan for your organization that is focused on leveraging existing resources

Phase III: The Action Plan
We present specific recommendations with projected results so you can determine how to proceed
The recommendations are simple, straight-forward and based on your organizations goals, objectives, culture and resources

For example…
Opportunity
More than 50% of incoming leads will not purchase for 90 days to 2 years from the point of initial contact
Company A has no process in place to manage the relationship with these buyers in order to earn their business in the future
Recommendation
Develop a lead nurturing program that maintains relationship with buyers
Low cost contact via email, direct mail with some outbound telemarketing
Focus on reinforcing your value and re-evaluating their likelihood to buy
Projected Impact:
15% increase in conversion rate generating 150 new customers and $3 million in revenue

Phase IV: Implementation
We work with your staff on implementing the recommendations in order to ensure your success
An added bonus is that we educate and train your staff as part of the process so they can lead future activities

results

University A
Developed and deployed integrated global marketing campaigns that increased revenue from $40 million to $60 million;
Developed and deployed new student recruitment programs that generated more than 3,000 new students and $30 million in revenue annually;
Developed and deployed integrated marketing campaigns to launch new programs that exceeded projected enrollment goals by more than 50% resulting in more than $1.5 million in incremental revenue;

University B
Developed and deployed integrated global marketing campaigns that increased revenue from tuition and fees from $139 million to $179 million.
Developed and deployed global new student recruitment programs that generated more than $25 million in revenue annually;
Developed and deployed a program aimed at re-enrolling recent drop-outs that generated more than 100 enrollments annually, resulting in more than $1.5 million in tuition and fees.

Helping colleges and universities attract and retain successful students in the long-term.

Market Demand Plans
Includes recommendations on how to achieve success
New Programs and Services
New Markets
New Audiences
Competitive Intelligence
And more…

Operational Improvement Plans
Leverage your existing resources to drive incremental enrollments and revenue.
Data analytics and modeling to improve recruitment and retention
Marketing campaign analysis and recommendations
Lead Scoring and Prioritization
Retention Models…

Call 651-315-7588 today!
Let’s explore how DWS Associates can help your institution…