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Blogs: What are they (and why should you care!?)
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Blogs: What are they (and why should you care!?)

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An introduction to blogs - what are they, how to get started and why you should.

An introduction to blogs - what are they, how to get started and why you should.

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  • 1. Blogs: What are they? And more importantly – why you should care!
  • 2. A weblog, or "blog", is a personal journal on the Web. Weblogs cover as many different topics, and express as many opinions, as there are people writing them. Some blogs are highly influential and have enormous readership, while others are mainly intended for a close circle of family and friends. Source: http://technorati.com/help/blogging101.html patmcgraw @ www.mcgrawmarketing.com
  • 3. A few thoughts about public opinion So many men, so many opinions. - Terence Too often we . . . enjoy the comfort of opinion without the discomfort of thought. - John F. Kennedy I know where there is more wisdom than is found in Napoleon, Voltaire, or all the ministers present and to come - in public opinion. - Talleyrand patmcgraw @ www.mcgrawmarketing.com
  • 4. patmcgraw @ www.mcgrawmarketing.com
  • 5. http://www.youtube.com/watch?v=mSV1nHiuwSU patmcgraw @ www.mcgrawmarketing.com
  • 6. http://www.youtube.com/watch?v=BmykFKjNpdY patmcgraw @ www.mcgrawmarketing.com
  • 7. patmcgraw @ www.mcgrawmarketing.com
  • 8. So, you wanna start a blog?! Does anyone here own a boat?
  • 9. THE DREAM THE REALITY patmcgraw @ www.mcgrawmarketing.com
  • 10. patmcgraw @ www.mcgrawmarketing.com
  • 11. patmcgraw @ www.mcgrawmarketing.com
  • 12. Step 1: Decide on a niche
    • Academics
      • Adult Education
      • Brain & Learning
      • Campus Life
      • Colleges & Universities
      • Curriculum
      • Education Reform
      • Elementary Education
      • History
      • Home Schooling
      • Homework Help
      • Librarians
      • Literature
      • Mathematics
      • Multicultural
      • Reference
      • Research
      • Scholarships/Loans
      • Special Education
      • Vocational
    • Animals
      • Animal Rights
      • Breeding
      • Pets
      • Species
      • Research
    • Arts & Entertainment
      • Acting
      • Anime
      • Architecture
      • Artists
      • Books
      • Comics
      • Creative Writing
      • Dance
    • Arts & Entertainment
      • Games
      • Movies
      • Photography
      • Performance Art
      • Poetry
      • Radio
      • Television
      • Trends
      • Visual Arts
    • Blog Resources
      • Advertising/Monetization
      • Development/Coding
      • Plugins
      • Templates
      • Tutorials
      • Writing
    • Business
      • Career & Jobs
      • CEOs
      • Copywriting
      • Design
      • Entrepreneurship
      • Home Business
      • Human Resources
      • Marketing
      • Outsourcing
      • Project Management
      • Public Relations
      • Reference
      • Research
      • Sales
      • Small Business
      • Training
      • Unemployment
    • Communications/Personality
      • Advice
      • Debate
      • Humor
      • Multimedia
      • Photo Blog
      • Podcasting
      • Video Blogging
    • Computers
      • Hardware & Software
      • Privacy
      • Security
      • Tutorials
    • Crafts
      • Crochet
      • Beading
      • Ethnic Crafts
      • Fabric Arts
      • Glass Arts
      • Home Decorating
      • Jewelry Making
      • Kids Crafts
      • Knitting
      • Leather Work
      • Mosaic
      • Needlework
      • Paper Crafts
      • Pottery
      • Scrapbooking
      • Sewing
      • Soap Making
      • Spinning
      • Stamping
      • Weaving
      • Woodworking
    • Environment
      • Activism
      • Ecosystems
      • Environmental Education
      • Global Warming
      • Green Living
      • Industry
      • Nature
      • Weather
    • Events
      • Business
      • Conferences
      • Event Planning
      • Local
      • Niche
      • Recreational Events
      • Seminars
      • Web Events
      • Weddings
    • Food & Drink
      • Baking
      • Cake Decorating
      • Dining
      • Entertaining
      • Healthy Eating
      • International
      • Organic Cooking
      • Recipes
      • Wine
    • Health/Well Being
      • Addictions & Recovery
      • Allergies
      • Alternative Health
      • Breastfeeding
      • Coaching
      • Dieting
      • Disabilities
      • Diseases
      • Fitness
      • Genetics
      • Healing
      • Infertility
      • Medicine
      • Meditation
      • Men’s Health
      • Mental Health
      • Personal Care
      • Psychiatry
      • Psychology
      • Public Health
      • Stress
      • Smoking
      • Suicide Prevention
      • Women’s Health
    • Home & Garden
      • Antiques
      • Construction
      • Interior Design
      • Gardening
      • Holidays
      • Home Repair
      • Homemaking
      • Landscaping
      • Kitchen & Bath
      • Organizing
    patmcgraw @ www.mcgrawmarketing.com
  • 13. Step 1: Decide on a niche
    • Internet
      • Blogging
      • Internet Marketing
      • Programming
      • Social Networking & Media
      • SEO/SEM
      • Web Design
      • Web Development
      • Web 2.0
    • Industries
      • Advertising
      • Agricultural
      • Architecture
      • Automotive
      • Broadcasting/Media
      • Finance
      • Government
      • Health Care
      • Industrial
      • Insurance
      • Investing
      • Law & Legal
      • Lending
      • MLM
      • Packaging/Paper
      • Property Management
      • Publishing
      • Real Estate
      • Telecom
      • Textiles
      • Trucking
    • Music
      • Artists/Bands
      • Awards
      • Composition
      • Genres
      • History
      • Instruments
      • Lessons
      • Lyrics
      • Notation/Chords/Tab
      • Regional
      • Reviews
      • News/Gossip
    • Personal
      • Children/Teens
      • Family
      • Journal
      • Parenting
      • Personal Development
      • Relationships
    • Politics/Government
      • Civil Rights
      • Commentary
      • International
      • Legislation
      • Lobbying
      • Military
      • Peace
      • Presidential Studies
      • Terrorism
      • War
    • Pop Culture
      • Beauty
      • Celebrity
      • Entertainment
      • Fashion
      • Gossip
      • Popular Brands
      • Television Shows
      • Trends
    • Religion/Philosophy
      • Denominations
      • Ethics
      • History
      • Metaphysics
      • Schools of Thought
      • Spirituality
    • Science
      • Anatomy
      • Anthropology
      • Archaeology
      • Astronomy
      • Biology
      • Biotechnology
      • Genetics
      • Geology
      • Oceanography
      • Physics
      • Research
      • Zoology
    • Shopping
      • Books
      • Cameras
      • Clothing
      • Coupons
      • Children’s Products
      • Fashion
      • Fine Living
      • Gadgets/Tech
      • Gifts
      • Home Décor
      • Music
      • Office
      • Reviews
    • Society/Culture
      • Adoption
      • Charity
      • Civilization
      • Community Development
      • Controversy
      • Criminal Justice
      • Death
      • Ethnic Issues
      • Family Issues
      • Feminism
      • Genealogy
      • GLBT
      • Men
      • Mythology
      • Seniors
      • Social Security
      • Violence
      • Volunteering
      • Urban
    • Sports/Recreation
      • Competitions
      • Gaming
      • Outdoor Recreation
      • Hobbies
      • Individual Sports
      • Leisure
      • Martial Arts
      • Memorabilia
      • Motorcycles
      • Pro Sports
      • Pro Teams
      • Racing
      • Sporting Activities
      • Sporting Events
      • Sporting Goods
      • Sports Heroes
      • Team Sports
    • Technology
      • Cameras
      • Communication Devices
      • Companies
      • Electronics/Gadgets
      • Engineering
      • Innovations
      • Mobile
      • Networking
      • News
      • Tools
      • Travel/Places/Local
      • Camping
      • City Guides
      • Destinations
      • International
      • Vacations
    patmcgraw @ www.mcgrawmarketing.com
  • 14. Helpful Hint: Create a ‘Throwaway Blog’ patmcgraw @ www.mcgrawmarketing.com
  • 15. Step 2: Decide on a name patmcgraw @ www.mcgrawmarketing.com
  • 16. Step 3: Decide on a home User Hosted Developer Hosted Proprietary Open Source patmcgraw @ www.mcgrawmarketing.com
  • 17. Step 4: Sign up for an account patmcgraw @ www.mcgrawmarketing.com
  • 18. Step 5: Start Posting (aka “Welcome to writer’s block!”) patmcgraw @ www.mcgrawmarketing.com
  • 19. How to Attract Readers patmcgraw @ www.mcgrawmarketing.com
  • 20. What’s this? patmcgraw @ www.mcgrawmarketing.com
  • 21. Looking at ‘Successful Blogs’ patmcgraw @ www.mcgrawmarketing.com
  • 22. Top Corporate Sites
  • 23. Dell2Direct http://en.community.dell.com/blogs/direct2dell/ patmcgraw @ www.mcgrawmarketing.com
  • 24. Lenovo http://lenovoblogs.com/ patmcgraw @ www.mcgrawmarketing.com
  • 25. Marriott http://www.blogs.marriott.com/ patmcgraw @ www.mcgrawmarketing.com
  • 26. Higher Ed Blogs
  • 27. Capella University http://www.capellacommons.com/ patmcgraw @ www.mcgrawmarketing.com
  • 28. Kaplan University www.rethinkinghighereducation.com patmcgraw @ www.mcgrawmarketing.com
  • 29. The University of Chicago http://news.uchicago.edu/more/blogs.php patmcgraw @ www.mcgrawmarketing.com
  • 30. Mount Holyoke http://www.alumnae.mtholyoke.edu/blogs/blog/mount-holyoke-alumnae-quarterly patmcgraw @ www.mcgrawmarketing.com