Gamification and Global Health Challenges
David Wortley
About me
2
Passionate about the use of Gamification and Technology
to shape a sustainable future for all mankind
What is Gamification?
Gamification is a process which shapes the world
(achieves goals) by influencing the actions, behavi...
What is Gamification?
Every Human Activity can be
Viewed as a Game !!
What is Gamification?
Gamification and the ability/motivation to Gamify is embedded in
the genetic make up of every living...
Gamification and Health
Gamification and Health
We use gameplay psychology to influence
behaviour and motivation
Gamification and Health
Serious Games use Gamification strategies
to influence health outcomes
Gamification and Enabling Technologies
New Interface Devices use Gamification strategies
to influence health outcomes
Gamification Elements
Scenarios/Narratives
Challenges
Rules
Chance/Uncertainty
Risks
Rewards/Incentives
Penalties
Competit...
Gamification “A-List” Influencers
Ability
Accessibility
Activation Level
Adjacency
Admiration
Affectedness
Affordability
A...
Gamification and Global Health
We face many global health challenges such as obesity, diabetes,
HIV/AIDS, Dementia etc –
m...
Traditional Responses
• Educate and inform (serious games help)
• Tax “unhealthy” products
• Legislate on food nutritional...
Lifestyle Related Morbidity Factors
• Smoking
• Physical activity
• Nutrition
• Overweight and obesity
• Family history
• ...
Societal Changes
Gen Y – Digital Natives
Technology is a Game and
Mobile Devices are Ubiquitous
Prosumer Phenomenon
16
We are all Knowledge Professionals because of
enabling technologies
Enabling Technologies
17
Enabling and Empowering Technologies can transform lives
and Society
Leadership by Merit
18
Authority has to be "earned" by leaders
Big Changes in Society - Problems
Traditional Hierarchy Today’s Network
The Networked Society lacks Natural Leadership
and...
Dependent Society
20
The most connected Society in history but also the least
connected Society in history
The Attention Economy
21
The Spectator Society
Today’s Society has Real Challenges arising from improved
Standards of Living and Healthcare Busines...
The Gamification Lens View
Strategist
Tactician
Motivator
Coach
Skill
Ability
Motivation
Self-Esteem
Loyalty
Passion
Engag...
Legacy Serious Games for Health
Simulation of Medical Conditions for Training
Legacy Serious Games for Health
Distraction Games for Pain Management
Legacy Serious Games for Health
Serious Games to provide better understanding
and control of medical conditions
Legacy Serious Games for Health
Serious Games to diagnose physical conditions
and/or promote exercise
Gamification and Enabling Technologies
for the Health Revolution
28
Whon Namkoong and Future of Good Game
Gamification and Enabling Technologies
for Health Revolution
Health Sensor Data, Internet of Things, Big Data Analytics , ...
Gamification and Personal Health
Gamification and enabling technologies can deliver startling results
for personal healthc...
Gamification and Personal Health
Personal benefits are very visible
Gamification and Changing Behaviour
Gamification ecosystems facilitated by enabling technologies
can engage citizens in li...
Opportunities and Challenges
Enabling Technologies are creating opportunities for many
health related casual and serious g...
New Devices & Interfaces
34
New Interface Devices motivate and challenge using Gamification
strategies to promote physical...
New Devices
Wearable devices capture health data
for use in serious games
Opportunities and Challenges
Mobile devices used for tracking health
within serious games applications
Opportunities and Challenges
Big Data Analytics and Visualisation Technologies
support Gamification of personal health
Opportunities and Challenges
Mobile devices can be used to support personalIsed Telehealth
applications
Conclusion
Gamification Strategies facilitated by Enabling Technologies such as
Internet of Things, GPS, Mobile Devices, S...
www.gadgetstogodbook.com
Technology and Society
Thanks for Listening
David Wortley- www.gaitss.net
David Wortley- www.gaitss.net
David Wortley- www.gaitss.net
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Serious Games, Gamification and Enabling Technologies for Global Health Challenges Korea Serious Games Conference Goyang City 2014

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Modern society faces many global health challenges with the prospect of restricted financial and human resources to tackle them. An ageing population, greater longevity and lifestyle related health conditions make it vital to develop solutions to improve the cost effectiveness of personal healthcare and management. David Wortley's presentation focuses on the growing contribution that serious games, Gamification and rapidly maturing enabling technologies can make to address these challenges and empower both citizens and healthcare providers with the tools and technologies for improved public health, wellbeing and independent living.

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Serious Games, Gamification and Enabling Technologies for Global Health Challenges Korea Serious Games Conference Goyang City 2014

  1. 1. Gamification and Global Health Challenges David Wortley
  2. 2. About me 2 Passionate about the use of Gamification and Technology to shape a sustainable future for all mankind
  3. 3. What is Gamification? Gamification is a process which shapes the world (achieves goals) by influencing the actions, behaviours, characteristics and states of entities within the world (through the use of games strategies and mechanics)
  4. 4. What is Gamification? Every Human Activity can be Viewed as a Game !!
  5. 5. What is Gamification? Gamification and the ability/motivation to Gamify is embedded in the genetic make up of every living creature.
  6. 6. Gamification and Health
  7. 7. Gamification and Health We use gameplay psychology to influence behaviour and motivation
  8. 8. Gamification and Health Serious Games use Gamification strategies to influence health outcomes
  9. 9. Gamification and Enabling Technologies New Interface Devices use Gamification strategies to influence health outcomes
  10. 10. Gamification Elements Scenarios/Narratives Challenges Rules Chance/Uncertainty Risks Rewards/Incentives Penalties Competition Exploration Success/Achievement Failure Discovery Leaderboards Learning Development Skill/Ability Action/Reaction Measurement Feedback Reflection Gamification introduces some or all of these elements into everyday situations
  11. 11. Gamification “A-List” Influencers Ability Accessibility Activation Level Adjacency Admiration Affectedness Affordability Alignment Ambition Appearance Aptitude Argument Aspiration Associates Attractiveness Authenticity Authority Awareness Gamification influencers are factors which have a bearing on achieving outcomes
  12. 12. Gamification and Global Health We face many global health challenges such as obesity, diabetes, HIV/AIDS, Dementia etc – many problems are lifestyle related
  13. 13. Traditional Responses • Educate and inform (serious games help) • Tax “unhealthy” products • Legislate on food nutritional content • Offer incentives to provide health beneficial services Is this Enough?
  14. 14. Lifestyle Related Morbidity Factors • Smoking • Physical activity • Nutrition • Overweight and obesity • Family history • High blood cholesterol and other lipids • High blood pressure • Metabolic syndrome. Society is facing major challenges and opportunities
  15. 15. Societal Changes Gen Y – Digital Natives Technology is a Game and Mobile Devices are Ubiquitous
  16. 16. Prosumer Phenomenon 16 We are all Knowledge Professionals because of enabling technologies
  17. 17. Enabling Technologies 17 Enabling and Empowering Technologies can transform lives and Society
  18. 18. Leadership by Merit 18 Authority has to be "earned" by leaders
  19. 19. Big Changes in Society - Problems Traditional Hierarchy Today’s Network The Networked Society lacks Natural Leadership and brings individual power without responsibility
  20. 20. Dependent Society 20 The most connected Society in history but also the least connected Society in history
  21. 21. The Attention Economy 21
  22. 22. The Spectator Society Today’s Society has Real Challenges arising from improved Standards of Living and Healthcare Business Models that are unsustainable
  23. 23. The Gamification Lens View Strategist Tactician Motivator Coach Skill Ability Motivation Self-Esteem Loyalty Passion Engagement Support Interest Awareness Knowledge Unaware Independent Self-sufficient Growing Influence and Ability to Achieve Goals Fans play a vital role in Sustaining any Human Activity Our Locus of Control is shifting from Internal to External
  24. 24. Legacy Serious Games for Health Simulation of Medical Conditions for Training
  25. 25. Legacy Serious Games for Health Distraction Games for Pain Management
  26. 26. Legacy Serious Games for Health Serious Games to provide better understanding and control of medical conditions
  27. 27. Legacy Serious Games for Health Serious Games to diagnose physical conditions and/or promote exercise
  28. 28. Gamification and Enabling Technologies for the Health Revolution 28 Whon Namkoong and Future of Good Game
  29. 29. Gamification and Enabling Technologies for Health Revolution Health Sensor Data, Internet of Things, Big Data Analytics , Cloud Computing, Mobile devices and Visualisation
  30. 30. Gamification and Personal Health Gamification and enabling technologies can deliver startling results for personal healthcare
  31. 31. Gamification and Personal Health Personal benefits are very visible
  32. 32. Gamification and Changing Behaviour Gamification ecosystems facilitated by enabling technologies can engage citizens in lifestyle changing activities
  33. 33. Opportunities and Challenges Enabling Technologies are creating opportunities for many health related casual and serious games applications
  34. 34. New Devices & Interfaces 34 New Interface Devices motivate and challenge using Gamification strategies to promote physical exercise
  35. 35. New Devices Wearable devices capture health data for use in serious games
  36. 36. Opportunities and Challenges Mobile devices used for tracking health within serious games applications
  37. 37. Opportunities and Challenges Big Data Analytics and Visualisation Technologies support Gamification of personal health
  38. 38. Opportunities and Challenges Mobile devices can be used to support personalIsed Telehealth applications
  39. 39. Conclusion Gamification Strategies facilitated by Enabling Technologies such as Internet of Things, GPS, Mobile Devices, Sensor technologies, Cloud Computing and Big Data can create a collaborative Ecosystem of partners and stakeholders that will create an explosion of potential applications that link real- time data to Gamification of personal health management
  40. 40. www.gadgetstogodbook.com Technology and Society
  41. 41. Thanks for Listening David Wortley- www.gaitss.net
  42. 42. David Wortley- www.gaitss.net
  43. 43. David Wortley- www.gaitss.net

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