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Role of serious games and immersive technologies
 

Role of serious games and immersive technologies

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    Role of serious games and immersive technologies Role of serious games and immersive technologies Presentation Transcript

    • Role of Serious Games and Immersive Technologies in Business Enterprise and Innovation
      Ludus Conference Politecnicodi Milano
      May 2011
      David Wortley FRSA
    • Topics
      Introduction to Serious Games and Immersive Technologies
      Characteristics of Immersive Applications
      Business Enterprise Examples
      Innovation Examples
      Summary and Conclusion
    • Introduction to Serious Games and Immersive Technologies
    • What is a Serious Game ?
      Games generate passion, excitement, commitment, loyalty, belonging, awareness, support and action
    • Serious Games are NOT New
      Games have always been a serious learning tool
    • Games or Immersive Experiences ?
      Rules, Rewards, Virtual Worlds and Social Networks
    • Serious games have been defined as games whose primary purpose is not entertainment but has a potentially serious benefit or outcome.This definition is not always helpful because it does not reflect or embrace the full potential of technologies which create or use immersive experiences to deliver serious benefits
    • Immersive Applications
      Games
      Virtual Worlds
      Social Networks
      Immersive Application are commercially very significant because they engage our discretionary time, attention and money
    • Immersive Applications driven by Human Needs and Emotions
      Enhancing our lives, our world andour relationships – giving us access to a global network – building personalised relationship with our technologies
    • Why are Immersive Technologies Disruptive ?
    • Disruptive Communications Technologies
      The internet is different in its scope and impact on businessand society to any previous disruptive technology
    • The Prosumer
      The prosumer effect is unique in our history
    • The Attention Economy
      Capturing and retaining attention and loyalty are critical in today’s digital media society
    • The Secrets of Enterprise and Innovation Success
      Attractiveness
      Accessibility
      Affordability
      Does it interest/excite me ?
      Is it easy to access ?
      Can I afford the time, attention and money ?
    • Characteristics of Immersive Applications
    • Games / Immersive Applications
      • Encourage imagination
      • Support exploration
      • Risk-free environment
      • Help our understanding
      • Engage our interest
      • Make inaccessible accessible
      • Build relationships
      • Bridge to Physical World
      Exploration
      & Discovery
    • Encouraging Imagination (What if ?)
      Creating a new environment/experience can generate new approaches and innovative services
    • Supporting Exploration
      Applications which help us to explore and discover
    • Risk Free Environment
      Simulations reduce both cost and risk
    • Help our Understanding
      Immersive visualisations help us understand and manage our environment
    • Engage our Interest
      Make Boring Issues more relevant and interesting
    • Make the Inaccessible Accessible
      Creating new opportunities for the disadvantaged
    • Second Life – Second Chance
      Unleashing human potential
    • Building Relationships
      Creating and supporting networks of interest
    • Building Bridges
      “My SGI”
      Linking the physical and virtual environments
    • Business Enterprise Examples
    • What are the Key Features ?
      Personalisation / relevance
      Interface and Ubiquity
      Cost in time and money
      Ability to control / shape
      Richness of experience
      Challenge / motivation
      Intrinsic and extrinsic rewards
    • Business Enterprise Games
      Practice the skills needed to run a business
    • Revenue / Client Generation
      Find ways to connect to and retain customers
    • Recruitment and Training
      Assess skills and develop training plans
    • Reduce Costs
      Improving productivity and time management
    • Innovation Examples
    • Ticking all the Boxes
      Immersive Technologies have not only created huge market potential but have driven innovations across all sectors
    • Driving Technological Innovation
      3D rendering, image processing, broadband speed, collaboration tools, networking, artificial intelligence, pattern recognition are all driven by Immersive Technology features
    • Innovation in Learning
      Bringing Science and Art together
    • Innovation in Collaboration
      Visualise data in richer and easy to understand ways
    • Innovation in the Community
      Empowering citizens and employees
    • Innovation in Technical Support
      Windows help – Get a friend to help you over the internetAsk experts and other Windows users !!
    • Innovation in Knowledge Management
      Intel’s Planet Blue is an internal social network
    • Innovation in Maritime Training
      Simulating emergency or combat scenarios
    • Innovation in Retail Services
      Innovating new services to the customer
    • Innovative in Interfaces
      Broadening user base and creating new experiences
    • Innovation in SMEs
      Small creative businesses at the leading edge
    • Summary and Conclusion
    • Envisioned Areas of Development
    • Main Points
      Immersive technologies are unique in history because of the prosumer effect
      It is human need driven – not technology or content
      Key technologies – sensors, interfaces, 3D, graphics, bandwidth, cloud computing, AI
      Physical and virtual worlds being integrated
      SME’s driving innovation more than researchers
      Emerging opportunities and threats
    • Questions
      ?
    • Role of Serious Games and Immersive Technologies in Business Enterprise and Innovation
      Ludus Conference Politecnicodi Milano
      May 2011
      David Wortley FRSA