Dislocating Communications Technologies The internet is different in its scope and impact on businessand society to any previous dislocating technology
The Prosumer The prosumer effect is unique in our history
The Attention Economy Capturing and retaining attention and loyalty are critical in today’s digital media society
The Secrets of Success Attractiveness Accessibility Affordability Does it interest/excite me ? Is it easy to access ? Can I afford the time, attention and money ?
What are the Key Features ? Personalisation / relevance Interface and Ubiquity Cost in time and money Ability to control / shape Richness of experience Challenge / motivation Intrinsic and extrinsic rewards
Ticking all the Boxes Immersive Technologies have not only created huge market potential but have driven innovations across all sectors
Driving Innovation 3D rendering, image processing, broadband speed, collaboration tools, networking, artificial intelligence, pattern recognition are all driven by Immersive Technology features
Incubating Creativity Bringing Science and Art together
Solving Complex Problems Collaboration under Pressure
Harnessing Local Talent Empowering citizens and employees
Building Knowledge Networks Windows help – Get a friend to help you over the internetAsk experts and other Windows users !!
Building Relationships Using Artificial Intelligence, Geo-location, and Profiling to build new partnerships and knowledge networks
Building Community Intel’s Planet Blue is an internal social network
Connecting the Physical & Virtual Building new ways to learn and collaborate
Preparing for the unexpected Simulating emergency or combat scenarios
Where are we Going ? Is technology replacing human beings in the knowledge economy ?
Who are you going to go to ? Is technology replacing human beings in the knowledge economy ?
Machines and Humans Power, speed, efficiency, accuracy, stamina, capacity, availability, inflexibility Judgement, sensitivity, care, humanity, fallibility, creativity, versatility
Humanising Technology Human Needs Machine Features To love and be loved vs devoid of emotion Treated as individual vs one size fits all Easy to get on with vs unnatural interfaces Be remembered vs blank pages To discover new things vs repeat existing things To be understood vs Memorisation of facts To be Connected vs Self sufficiency Motivated and challenged vs Repetition To create new things vs standard responses
Immersive Applications are Humanising Technology Delivering more control over our lives, our world andour relationships – giving us access to a global network – building personalised relationship with our technologies
Embedding Relationships We are driving technological innovation to develop new, personalised relationships with machines
Social Networks Massive consumer base and growing use of gamification
Mixed and Augmented Reality Creating richer experiences by connecting the physical and virtual
New Business Models Data / Functionality Sharing to create new franchise models
Intuitive and Innovative Interfaces Broadening user base and creating new experiences
Personalisation Building commercial and adaptive relationships
Internet of Things Embedded sensor devices bringing understanding and control
User Experience Immersion, Fidelity and User Creation builds engagement
Future Internet 3D Environment with embedded immersive tools
Trends and Changes Immersive technologies are becoming easier to access through new interface devices and artificial intelligence is forming stronger bonds between individuals, technology and applications. Improvements in bandwidth and graphics processing on all devices is bringing better fidelity to virtual worlds and richer user experience of all forms of media.
Interaction, engagement and contribution to media experiences continue to be more in demand and will shape entertainment and education of the future.
SME Drive Innovations Small creative businesses at the leading edge
Some Additional Trends / Possibilities Telepresence & travel costs Gamification, ubiquity and internet of things Bionics and physical/virtual integration Personalisation and security/ethics Silos and Ghettos – scalability Avatars and realistic 3D environments Collective emotional experiences Geotagging and location services Energy consumption and resources Virtual commerce
Main Points Immersive technologies are unique in history because of the prosumer effect It is human need driven – not technology or content Key technologies – sensors, interfaces, 3D, graphics, bandwidth, cloud computing, AI Physical and virtual world integration is a goal SME’s driving innovation more than researchers Emerging opportunities and threats