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Startup trail presentation

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The original presentation for The Startup Trail, a game that lets you learn about startups by playing a fun business simulation. Think The Oregon Trail meets Sim City, but about Startups.

The original presentation for The Startup Trail, a game that lets you learn about startups by playing a fun business simulation. Think The Oregon Trail meets Sim City, but about Startups.

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Transcript

  • 1. The Startup Trail Heather Matt RyanMark David Product Peep Design MarketingFinance Web Dev iOS Dev @startuptrail
  • 2. Meet Mike
  • 3. By day he isa manager atABC Widgets
  • 4. But by nighthe dreams oflaunching his big startup idea...
  • 5. He reads all the startup books and blogs...
  • 6. But he’s still confusedon how to run a startup Should I bootstrap the business? What happens if I get VC? What should I build? Who should I hire? How will I acquire customers? How much $ do I need to start?
  • 7. What if Mike could learnhow to run a startup by playing a game? “Play is our brain’s favorite way of learning.” Diane Ackerman, American Author
  • 8. The Startup Trail Learn the skills of running a startup in a fun game.
  • 9. Manage your startup’scash flow - or go out of business!
  • 10. Manage your startup’scash flow - or go out of business!Take actions that help you find and keep customers
  • 11. Manage your startup’scash flow - or go out of business!Take actions that help Manage, hire and fire you find and keep employees customers
  • 12. Manage your startup’s Your goal is to becash flow - or go out of be acquired or business! go publicTake actions that help Manage, hire and fire you find and keep employees customers
  • 13. Have your friends join your startup as co-founders via Facebook
  • 14. Have your friends join your startup as co-founders via Facebook Compete against other startups around the world
  • 15. Have your friends join your startup as co-founders via Facebook Compete against other Buy in-game opportunities startups around the for your business using world real world money
  • 16. Have your friends join your Get “likes” for your startup startup as co-founders on Facebook to earn in- via Facebook game rewards Compete against other Buy in-game opportunities startups around the for your business using world real world money
  • 17. The Trail to Profits Free game with in-app purchases + In-game sponsorships from companies that sell to startups
  • 18. Target Players1.7 Million 740,000 45,000
  • 19. Target Player Interest Would you be interested in playing Startup Trail? 4% 18% “I would actually play this, even though I don’t 18% 61% play games!” Kennedy,Very Interested Somewhat Interested A Very Kind SW MentorNeutral Not Interested n = 28
  • 20. Target In-Game Sponsors
  • 21. Target In-Game Sponsors
  • 22. Target Sponsor Interest“Companies like ours sponsor events like Startup Weekend to get in front of startups and developers... The Startup Trail would be a great, massive way to do that.” Ilya - CloudMine
  • 23. Roll Out Strategy
  • 24. Roll Out Strategy OnlineCommunities
  • 25. Roll Out Strategy Online CommunitiesOrganizations & Institutions
  • 26. Roll Out Strategy Online CommunitiesOrganizations & Institutions Social Platforms
  • 27. Roll Out Strategy Online CommunitiesOrganizations & Institutions Social Platforms Media Outreach
  • 28. The Trail to Launch
  • 29. The Trail to LaunchDesign game and game mechanicsDefine business model & customerValidate opportunity with sponsorsValidate opportunity with playersBuild team with right mix of skillsBegin early social marketingFunctional demo for iOS
  • 30. The Trail to LaunchDesign game and game mechanicsDefine business model & customerValidate opportunity with sponsorsValidate opportunity with playersBuild team with right mix of skillsBegin early social marketingFunctional demo for iOSQuit pesky day jobs
  • 31. Functional iOS Demo
  • 32. Thanks! Any questions? @startuptrail facebook.com/startuptrail www.thestartuptrail.com