Startup trail presentation

2,547 views
2,452 views

Published on

The original presentation for The Startup Trail, a game that lets you learn about startups by playing a fun business simulation. Think The Oregon Trail meets Sim City, but about Startups.

Published in: Technology, Business
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,547
On SlideShare
0
From Embeds
0
Number of Embeds
1,096
Actions
Shares
0
Downloads
0
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Startup trail presentation

    1. 1. The Startup Trail Heather Matt RyanMark David Product Peep Design MarketingFinance Web Dev iOS Dev @startuptrail
    2. 2. Meet Mike
    3. 3. By day he isa manager atABC Widgets
    4. 4. But by nighthe dreams oflaunching his big startup idea...
    5. 5. He reads all the startup books and blogs...
    6. 6. But he’s still confusedon how to run a startup Should I bootstrap the business? What happens if I get VC? What should I build? Who should I hire? How will I acquire customers? How much $ do I need to start?
    7. 7. What if Mike could learnhow to run a startup by playing a game? “Play is our brain’s favorite way of learning.” Diane Ackerman, American Author
    8. 8. The Startup Trail Learn the skills of running a startup in a fun game.
    9. 9. Manage your startup’scash flow - or go out of business!
    10. 10. Manage your startup’scash flow - or go out of business!Take actions that help you find and keep customers
    11. 11. Manage your startup’scash flow - or go out of business!Take actions that help Manage, hire and fire you find and keep employees customers
    12. 12. Manage your startup’s Your goal is to becash flow - or go out of be acquired or business! go publicTake actions that help Manage, hire and fire you find and keep employees customers
    13. 13. Have your friends join your startup as co-founders via Facebook
    14. 14. Have your friends join your startup as co-founders via Facebook Compete against other startups around the world
    15. 15. Have your friends join your startup as co-founders via Facebook Compete against other Buy in-game opportunities startups around the for your business using world real world money
    16. 16. Have your friends join your Get “likes” for your startup startup as co-founders on Facebook to earn in- via Facebook game rewards Compete against other Buy in-game opportunities startups around the for your business using world real world money
    17. 17. The Trail to Profits Free game with in-app purchases + In-game sponsorships from companies that sell to startups
    18. 18. Target Players1.7 Million 740,000 45,000
    19. 19. Target Player Interest Would you be interested in playing Startup Trail? 4% 18% “I would actually play this, even though I don’t 18% 61% play games!” Kennedy,Very Interested Somewhat Interested A Very Kind SW MentorNeutral Not Interested n = 28
    20. 20. Target In-Game Sponsors
    21. 21. Target In-Game Sponsors
    22. 22. Target Sponsor Interest“Companies like ours sponsor events like Startup Weekend to get in front of startups and developers... The Startup Trail would be a great, massive way to do that.” Ilya - CloudMine
    23. 23. Roll Out Strategy
    24. 24. Roll Out Strategy OnlineCommunities
    25. 25. Roll Out Strategy Online CommunitiesOrganizations & Institutions
    26. 26. Roll Out Strategy Online CommunitiesOrganizations & Institutions Social Platforms
    27. 27. Roll Out Strategy Online CommunitiesOrganizations & Institutions Social Platforms Media Outreach
    28. 28. The Trail to Launch
    29. 29. The Trail to LaunchDesign game and game mechanicsDefine business model & customerValidate opportunity with sponsorsValidate opportunity with playersBuild team with right mix of skillsBegin early social marketingFunctional demo for iOS
    30. 30. The Trail to LaunchDesign game and game mechanicsDefine business model & customerValidate opportunity with sponsorsValidate opportunity with playersBuild team with right mix of skillsBegin early social marketingFunctional demo for iOSQuit pesky day jobs
    31. 31. Functional iOS Demo
    32. 32. Thanks! Any questions? @startuptrail facebook.com/startuptrail www.thestartuptrail.com

    ×