Slide share


Published on

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Slide share

  1. 1. SlideShareUploadBrowseGo ProLoginSignupEmailLikeSaveEmbedLoading
  2. 2. ‹ ›1/40RelatedMore
  3. 3. Big bazar pankaj tiwari 336 views LikeShopping 307 views LikeOwn brand promotion by sudipto 1491 views LikeOwn brand promotion by sudipto 1813 views LikeOwn brand promotion by sudipto 1308 views Like
  4. 4. Consumer satisfacton-in-big-bazar- 238 views LikeInventory management 7939 views LikeSummertrainingprojectreportoneffectivenessofretailingmixbigbazaar100704130803-p… 394 views LikeSummertrainingprojectreportoneffectivenessofretailingmixbigbazaar100704130803-p… Likeorganised retails 8335 views LikeAnkush project 565 views LikeBig Bazaar 15539 views LikeBig bazaar 1394 views Like
  5. 5. Project report on retail marketing in india 1308 views LikeIrd interm report vishnu vardhan (dm 06-071) 243 views LikeFactors influences consumer behavior towards multi brand outlets294 views LikeKf retail 2010 report 1154 views LikeSpencers retail ltd. project report (summer internship project)21245 views LikeMARKETING DYNAMIC IN RETAIL (Summer training report)562 views LikeIbe project 3449 views LikeChapter 1 introduction & industry profile 874 views Like
  6. 6. Radha 424 views LikeDescription of emerging trends in retail management 344 views LikeA project report on identifying the opportunity for apparel retailing insouth e… 593 views LikeImpact of cultural change in retailing 13491 views LikeReserch project report 1472 views LikeRetail Industry 445 views LikeBig bazaar was launched in september 709 views LikeBig bazaar 529 views LikeToc %20 indian%20retail%20 1662 views Like
  7. 7. THROUGH A LIGHT ON PHARMACY AS A PART OF MALLCULTURE & THEIR ECONOMICAL VIABILI… 951 views Likeglorious retail 299 views LikeMall Management 12740 views LikeEmerging retail trends in india 661 views LikeSaravana 1st part 237 views LikeThe Indian Retail Sector 7969 views LikeQuestinnare 159 views LikeSatish musti 04-customer satisfaction towards supermarket7499 views Like
  8. 8. , Indiabulls 5492 views LikeBsnl Broadband LikeTweet1inSharePin ItWordpress+ Followproject work on BIG BAZAARby gulab sharma on Mar 29, 200925,014views5 comments1–5 of 5 comments Post a commentkrishoo7 exactly its on which dimension dude? Big Bazaar or consumer behaviour or eating behaviour ?CONFUSING!!!!!!!!!!!!!!!!!!!!!!!!!!!111 1 year agojssdvhimsr kjkj 1 year agoqazqazqazqazqaz project work on BIG BAZAAR View more documents from gulab sharma 1 year agoqazqazqazqazqaz project work on BIG BAZAAR View more documents from gulab sharma 1 year ago
  9. 9. mobile1234 no 3 years agoSubscribe to comments Post Comment12 LikesMohit Asija at student 6 months ago9898686565 1 year agojssdvhimsr 1 year agoqazqazqazqazqaz Tags <div> <strong><a>project work on big baza1 year agoUIM99KUMAR 2 years agomadhavcollege 2 years agomamta8888 2 years agovenkat9097 3 years agodeepkumarkb 3 years agojiwaji university at jiwaji university 3 years agoMore…project work on BIG BAZAAR Document Transcript
  10. 10. 1. A PROJECT ON “Consumer Shopping Behavior in BIG BAZZAR” MASTER OFMARKETING MANAGEMENT SUBMITTED IN PARTIAL FULFILLMENT OFTHE REQIREMENT FOR AWARD OF MASTER OF MARKETING MANAGEMENTOF UNIVERSITY OF PUNE SUBMITTED BY AURAAG SHARMA (2008-10)(MATRIX BUSINESS SCHOOL, PUNE-4) GUIDED BY: - Mrs. Meenal PendseMATRIX BUSINESS SCHOOL PUNE-4 12. CERTIFICATE This is to certify that the FIELD WORK titled “Consumer shoppingbehavior in BIG BAZAAR” Is a Bona fide work carried out by Mr? VISHAL SHARMAstudent of Master of MARKETING MANAGEMENT Semester 2nd of MATRIXBUSINESS SCHOOL, PUNE under University of Pune in the Year 2009. Internal guideDirector Mrs. Meenal Pendse Dr. J.N. Pol Date: Place: Pune College Seal 23. Acknowledgement A successful project can never be prepared by the single effort orthe person to whom project is assigned , but it also demand the help and guardianship ofsome conversant person who helps in the undersigned actively or passively in thecompletion of successful project. With great pleasure I express my gratitude to ourdirector Dr.J.N.Pol and project guide Prof. Meenal Pendse without their help this wouldnot have been completed. They have given their precious suggestions and constructiveguidance has been indispensable in the completion of this project work. I would also liketo thank the staff of the Matrix Business School. They have supported me in thisendeavor, and appreciated me in my efforts during my project. Last but not the least Iwould also like to thank my friends and all the responded. Who directly and indirectlysupported to me during my project work, without the help of whom this project would nothave been possible. Anuraag Sharma 34. Index Sr. Title Page No. No 1 Executive Summary 5-6 2 Objective and scope of thestudy 7 3 Company Profile 8-10 4 Theoretical Background 11-17 5 ResearchMethodology 18-21 6 Data analysis and Interpretation 22-30 7 Findings 31-32 8Limitations 33 9 Conclusion 34 10 Recommendations 35-36 11 Annexure 37-39 12Bibliography 40 45. EXECUTIVE SUMMARY Project Title “Consumer buying behavior while Shopping”The study of any subject is made by examining it in an organized fashion. There are threeclasses of variables involved in understanding consumer behavior; STIMULUS,RESPONSE and INTERVENING variables. Stimulus variables, such as advertisements,products exist in both the individuals‟ external environment. These generate a sensoryinput to consumers. Response variables are the resulting mental / or physical reactions ofindividuals who are influenced by stimulus variables. For e.g.: - purchasing a product orforming attitudes about it could be viewed as response variables. Many of the variablesaffecting consumers (such as personality, learning, and perceptions are externalsituations, motives, and so forth) cannot be directly observed. The project “Consumerbuying behavior while shopping”. Is carried out under supervision and guidance of BIGBAZAAR. The project was about studying the consumer buying behavior. Aquestionnaire was prepared by us in order to conduct market survey. The questionnairewas based on different parameters to judge and understand the consumer behaviors anddetermine the best possible strategies which could be used to attract customers. Theresearch carried out in this project was descriptive in nature. The study was aimed atknowing the various eating habits of a consumer. This project helped in understandingwhat exactly a customer looks in an eating joint before entering it. It gave an idea about
  11. 11. the essential factors that are required now a day for an eating joint to attract customers inthis competitive world. 56. We were also given a task to understand the customer eating habits, what a consumerwants while eating in a restaurant what all a consumer look for and what are theirexpectations, how can a mall owner satisfy the needs and wants of a consumer so that theconsumer may come back and the retailer can retain its consumer. This project helped usto figure out the different consumer eating behavior and to understand the overallcustomer perception of eating in a restaurant as well as their demand for mall. The trendtoday has been to combine shopping with various offering. For e.g. apart from shoppingthere are food courts, cinema theaters and even in some an amusement centre forchildren. Shopping has made people spend not just on their requirements of goods to bebought but to look on the totally of experience have a quick bite at McDonalds in themall or let the kids play fun game while one is busy shopping or even taking the familyout for movie and having a dinner all under one roof. The benefits of this totally offeringare that many vendors get to have peoples patronize their offerings, while the Shoppingexperience i.e. being enhanced, more business got by the stores at the venue. Shopping isno longer a onetime agenda for people. Various options are opening up. OBJECTIVES &SCOPE OF THE STUDY 67. Objective:- • To analyze consumer behavior towards consumption of fast food. Scopeof the project:- The market survey has done in fast food restaurants; this project is usefulfor the better understanding of the consumer behavior. The project encompasses thevarious behavior of customer, their pre and post behavior when they eat. There is alsooverview of the consumer‟s attraction towards fast food restaurants, mostly consumerperceptions are changing and most of the consumer now prefers to eat in fast foodrestaurant. The project work involves specific guidelines for the restaurant and helps therestaurants to understand better the consumer behavior in fast food restaurants. Companyprofile Big Bazaar 78. Pantaloon Retail (India) Limited, is India‟s leading retailer that operates multiple retailformats in both the value and lifestyle segment of the Indian consumer market.Headquartered in Mumbai (Bombay), the company operates over 7 millions square feetof retail space, has over 1000 stores across 53 cities in India and employs over 25,000people. The company‟s leading formats include Pantaloons, a chain of fashion outlets,Big Bazaar, a uniquely Indian Hypermarket chain, food Bazaar, a supermarket chain,blends the look, touch and feel of Indian bazaars with aspects of modern retail likechoice, convenience and quality and Central, a chain of seamless destination malls. Someof its other formats include, Depot, Shoe Factory, Brand Factory, Blue Sky, FashionStation, all, Top 10, bazaar and Star and Sitara. The company also operates an onlineportal, Big Bazaar is not just another hypermarket. It caters to everyneed of your family. Where Big Bazaar scores over other stores is its value for moneyproposition for the Indian customers. At Big Bazaar, you will definitely get the bestproducts at the best prices - that‟s what they guarantee. With the ever increasing array ofprivate labels, it has opened the doors into the world of fashion and general merchandiseincluding Home furnishings, utensils, crockery, cutlery, sports goods and much more atprices that will surprise you. And this is just the beginning. Big Bazaar plans to add muchmore to complete your shopping experience. Future group Future group is one of the
  12. 12. country‟s leading business groups present in retail, asset management, consumer finance,insurance, retail media, retail spaces and logistics. 89. The group‟s flagship company, pantaloon Retail (India) Limited operates over 7million square feet of retail space, has over 1000 stores of its leading retail formatsinclude, Pantaloon, Big Bazaar, Central, Food Bazaar, Home Town, Ozone, Depot, futureMoney and online retail format, Future group includes, Future CapitalHolding, Future Generally India Indus league clothing and Galaxy Entertainment thatmanages sports Bar, Brew Bar and Bowling Co. Future Capital Holding, the group „sfinancial arm, focuses on asset management and consumer credit. It manages assets worthover $1 billion that are being invested in developing retail real estate and consumer-related brands and hotels. The group‟s joint venture partners include Italian insurancemajor, generally. French retailer ETAM group. Us-based stationery products retailers,Staples Inc. and UK-based Lee Cooper and India-based Talwalkar‟s, Blue Foods andLiberty Shoes. Future Group‟s vision is to, “deliver Everything, Everywhere, Every timeto every Indian consumer in the most profitable manner.” The group considers” as a corevalue and its corporate credo is- Rewrite rules, Retain values. 910. Theoretical Background Retailing – is the most active and attractive sector sellinggoods or services directly to final of the last decade. While the retailing industryconsumers for personal, non business use itself has been present through history in ourcountry, it is in the recent past it has witnessed so mush dynamism 1011. Retailing one of the largest sectors in the global economy is going through atransition phase not only in India but the world over. The study of any subject is madeeasier by examining it in an organized fashion. There are three classes of variablesinvolved in understanding consumer behavior, stimulus, response and interveningvariables. Stimulus variables, such as advertisement, products and hunger pangs exist inboth the individuals‟ external and internal environment. These generate sensory inputs toconsumers. Responses variables are the resulting mental and/or physical reactions ofindividual who are influenced by stimulus variables. For ex: - purchasing a product orforming attitudes about it could be viewed as responses variables. Many of the variablesaffecting consumer (such as personality, learning, and perceptions of external situations,motives, and so forth) cannot be directly observed therefore, those who want to learnabout the variables affecting consumer must often make inference to determine the extentto which a given variable is having an influnce The study of consumer behavior can alsobe quite complex, because of the many variables involved and their throw the variables,tendency to interact with and influence each other. Models of consumer behavior havebeen developed as a means of dealing. With this complexity. Models can help organizeout thinking about consumers into a coherent into a coherent whole by identifyingrelevant variables, describing their basic characteristics, and specifying how the variablesrelate to each other. Consumer decisions Process 1112. This process consists of the decision process regarding products and services. Themajor steps in this process are shown as problem recognition, information search andevaluation, purchasing processes, and post purchase behavior. Problem recognitionoccurs when the consumer is activated by awareness of sufficient difference her actualaffairs and her concept of the ideal situation. This can occurs through activation of amotive such as hunger, by confronting some external stimulus such as an advertisement,or by being effected by additional variables such as social or situational influences.
  13. 13. Internal search – a quick and largely unconscious review of memory for storedinformation and experiences regarding the problem. The information is in the form ofbelief and attitudes that have influenced the consumer‟s preference towards bands. Oftensuch a review results in recognizing a strong brand preference, and a routine purchaseoccurs. However if an internal search does not provide sufficient information aboutproducts, or how to evaluate them, the consumer continues with a more involved externalsearch for information. This result exposure to numerous informational inputs calledstimuli, which can arise from a variety of sources, including advertisement, printedproducts reviews, and comments from friends. Any informational stimuli are subjected toinformation-processing activities, which the consumer uses to derive meaning fromstimuli. The process Involves allocating attention to available stimuli deriving meaningform these stimuli and holding this meaning in what is termed in what is termed shortterm memory where it can be retained briefly to allow further processing. Indian retailmarket scenario 1213. The financial year 2005-06 saw India ride high on the waves of a booming economy.The BSE sensex scaled new heights by crossing the 1200 points mark early that year. TheGDP growth for 2005-06 was about 8.4 % while foreign reserves had crossed the US$165 billion mark. India had shed its tag of a third world country and is being hailed asone of the most rapidly emerging markets and a popular investment destination. Betweenthe affluent and the middle class has reduced dramatically. The Indian middle class isexpected to grow from its current share of 22 % to 32 % of the total population by 2010over the last few years retail has become one of the fastest growing sector in the Indianeconomy. Retail in India is currently estimated to be a $230 billion industry of whichorganized retail 3 % or roughly $ 7 billion. At keamey has identified India as the leadingretail destination in their annual list of most attractive countries for international retailexpansion (Global retail development index 2006). Organized retail is expected to growat the rate of 25-30% per annum and is projected to attain a size of $23 billion by 2010.The booming services sector in India has fueled the growth of a new class of consumerthe single urban youth whose expenses are typically independent of family compulsion.As observed globally the steady climb in lifestyle and leisure goods is essentially due todisposable income of this class of consumers. Over the last one year salaries haveincreased by approximately 15-20%. The divide The government has allowed foreigndirect investment in real estate since early 2005. This has led to increased foreign interestand has encouraged 1314. joint ventures between Indian and foreign developer. Considering the vast potential inthe retail business 51% FDI in single brand retailing has also been allowed recently. Thismove is anticipated to attract foreign investment technology global best practices andcater to the demand for high quality branded goods in India. Corollary to the real estategrowth retail boom too has percolated to the tier-2 and tier-3 cities of India of the total361 mail projects currently underway in India 227 are in the top 7 cities while the rest134 are distributed over various tier-2 tier3 cities. These statistics reveal the far reachingeffect of positive macro trends In changing the consumer preferences and shiftingmindsets towards organized retail experience besides new malls close to 35 hypermarket325 large department stores and over 10000 new outlets are also under development.Growth in rural population and increase in agricultural incomes also offers considerablescope for innovative retail formats. India‟s vast middle class and its virtually untapped
  14. 14. retail industry are key attraction for global retail giants wanting to enter new markets. AsIndia continues to get strongly integrated with global policies the retail sector is bound togrow manifold in the years to come. The depth of the Indian market and the variations ofthe consumer profile portend a bright future for the sustained growth of the Indian retailsector. 1415. Current scenario Pune has been experiencing a retail boom since the last 2-3 years in2005 approximately 1.25 mm. sq. ft of new retail space was added to Pune real estatemarket. This led the current retail stock of the city to grow to 3.5 mm.sq ft growth incommercial activities and the migrant population of young white collar workers has beenthe key driver of real estate boom in the city. With 23 mall projects in the pipeline thecity was expected to have a cumulative retail slot of approximately 4.5 mn.sq ft by end2006 and infusion of new retail space over the next two years the total retail stock inPune by end 2008 is estimated to be about 8.7 mn sq ft. The city has been witnessing aninteresting trend of movie screens being located in large format mall developments.Another noticeable trend in the retail format is the advent of specialty mall or nichemalls. Centre locations The locations where retail developers have flourishedtraditionally are the high streets of M .G Road F C road and J. M. road in the central partof the city these markets have a unique mix of local brands along with national andinternational retailers both are known to generate substantial revenues along with heavyfootfalls. 1516. However the development of malls in the neighboring locations is anticipated toaffect the footfalls of these traditional high streets. A case in point is the presence ofmagnum mall (175000 sq. ft.) In the camp area which has created a pull effect on theconsumer stronghold of M. G. road.nucleus mall (200000 sq ft ) in camp which becameoperational in 2005 had shoppers stop take up space for its second outlet in the city.Another large scale project Pune central a mall by pantaloon retail on bund garden roadhas food bazaar as its anchor tenant and caters to the domestic needs of the bulk of theresident population of central Pune. These retail market in the central location of the citycurrently house approximately 1.78 mn.sq.ft of retail stock a new mall fun n travel(100000 sq ft) has been planned in the bund garden region while two malls ascent (93654sq ft) And one centre port (1240000 sq ft) are coming up on the university road. Thesedevelopments are slated to enter the market sometime in 2007. Suburban and peripherallocation While the retail markets in camp an bund garden road continue to mature retailsector activity is increasingly shifting to suburban and peripheral locations of Aundh,Hadpsar karve road kondhwa and yerwada note wothy mall development sudev axis(350000) will also be operational in 1617. 2007 this micro market is expected to witness a number of large scale malldevelopments amounting to approximately 2.3 mn sq ft of new retail space by 2008.RESEARCH METHODOLOGY Research Methodology ill common parlance refers to asearch for knowledge. One can also define also research as a scientific and systematicresearch for pertinent information a specific topic. Research is an art of systematicinvestigation. Some people consider research as a movement, a movement to the knownto the unknown. According to Clifford Woody: - 1718. “Research comprises defining and redefining problems, formulating hypothesis orsuggested solutions, collecting, organizing and evaluating data, making deductions milreaching conclusion, and at last carefully testing the conclusion to determine whether
  15. 15. they fit the formulating hypothesis.” Marketing research is defined as a systematicgathering and analysis of the data concern with an objective. The whole activity isdivided into various parts and after compilation of that we reach at certain findings,which enable us to marketing decision. It involves the diagnosis of information neededand the selection of the relevant and inter-related variables. Research Plan: - ResearchApproach: SURVEY METHOD Primary Source Primary data consists of originalinformation gathered for specific purpose. The primary data is collected throughquestionnaire. The questionnaire is through common instrument collecting primarycollection. I collected the data through questionnaire from different small eating joints.Research Instrument The research instruments used for collecting the primary data werethe questionnaire. Questionnaire 1819. The questionnaire was carefully developed tested and debugged before they wereadministered on a large scale. Each questions contributed to the research objective herequestionnaire is structured types means there are concrete, definite and predeterminedquestions. The questions are presented are exactly same wording and in the same an orderto all respondents. The questionnaire had a mix type of open ended, closed ended andmultiple choice questions. The questions were limited in numbers simple direct andunbiased technology was adopted. Data Source: Primary: 1920. The data was collected through questionnaire comprising of 17 questions.Secondary: The data was collected through: Data Collection Instrument:Questionnaire Sampling Procedure: 1. Sample Unit : Consumer visited Small EatingJoints Sample Size : 50 Respondents 2. 3. Sampling Method : Random Sampling Method2021. DATA ANALYSIS 2122. Question No. 1 Do you Visit mall? Do you visit Yes No No. of Respondents (%)100% 0% No. of Respondents (in 50 0 no.) 2223. Do you visit 120% 100% 80% 60% No. of Respondents (%) 40% 20% 0% Yes NoInterpretation All the candidates interviewed visited mall. Question No. 2 With whomyou prefer to visit mall? Prefer to visit Friend Spouse Colleagues Alone malls No. of 60%20% 4% 16% Respondents (%) 2324. No. of 30 10 2 8 Respondents (in no.) Prefer to visit malls 16% 4% Friend SpouseColleagues 20% 60% Alone Interpretation Out of 50 respondents:- 60% preferred tovisit malls with Friends. 20% preferred to visit malls with their spouse. Question No. 3How much time you spend in a mall? Time spent on Hour 1-2 hrs More than 3 visitinghours malls No. of 20% 50% 30% Respondents (%) No. of 10 25 15 2425. Respondents (in no.) Time spent on visiting malls 20% 30% Hour 1-2 hrs More than3 hours 50% Interpretation Out of 50 respondents 25 respondents spend approx.1-2 hrsin a mall. Out of 50 respondents 15 respondents spend approx.more than 3 hrs in mall.Out of 50 respondents 10 respondents spend approx. less than 1hrs. In mall. QuestionNo. 4 Does the person with whom you visit mall influence you? Person who influenceYes No No. of Respondents (%) 40% 60% No. of Respondents (in 20 30 no.) 2526. Person who influence Person who influence 70% 60% 60% 50% 40% 40% No. ofRespondents (%) 30% 20% 10% 0% Yes No Interpretation Humans are social being,different person has different perception and attitude, so they purchase according to theirown need like. Question No. 5 Do you visit the mall, by advertising influence?
  16. 16. Advertisement Yes No Sometime Can‟t say influence yes No. of 40% 24% 16% 20%Respondents (%) No. of 20 12 8 10 Respondents 2627. (in no.) Advertisement influence 20% Yes 40% No Sometome yes 16% Can‟t say24% Interpretation Out 50 respondents:- 20 respondents responded that they come toknow things through advertisement. 12 respondents responded that they are notaffected by advertisement. 08 respondents responded that sometime yes and sometimethey don‟t know. Question No. 6 Why do you choose mall for shopping? Choosing LessEconomical Brands Variety Quality All Convenient malls for time under shopping oneroof No. of 14% 24% 26% 8% 14% 6% 8% Respondents (%) 2728. No. of 7 12 13 4 7 3 4 Respondents (in no.) Choosing malls for shopping Less timeEconomical Brands Variety Quality All under one roof Convenien Interpretation 7respondents said less time, 12 respondents said its economical, 13 respondents said theyget brands. Question No. 7 Do you go for unplanned (spot Purchases) shopping /Purchases? 2829. Unplanned Yes No Can‟t say purchases or spot purchases No. of 54% 32% 14%Respondents (%) No. of 27 16 7 Respondents (in numbers) Unplanned purchases or spotpurchases 14% Yes No Can‟t say 54% 32% Interpretation Out of 50 respondents 2930. 54% respondents made unplanned purchases. 32% respondents said they don‟tmake unplanned purchases. 14% respondents said that they were not sure Question No.8 Which of the following media you find the ads of any shopping mall? Mode ofNewspaper T.V Radio Hoardings Others advertisement No. of 30% 50% 10% 8% 2%Respondents (%) No. of 15 25 5 4 1 Respondents (in numbers) Mode of advertisement2% 8% 10% 30% Newspaper T.V Radio Hoardings Others 50% Interpretation Out of 50respondents 3031. 30% respondents get aware through Newspaper. 25% respondents get aware ofthe ads through T.V. 10% respondents get aware through Radio channels. 8%respondents get aware through hoardings. FINDINGS AND OBSERVATIONS 1.Almost every person contacted or interviewed said that he/she has visited malls.Maximum number of respondents said they are aware of malls. 2. From analysis wefound out that most of the people were affected and attracted with offers and schemes. 3.It has been found out that most of the people in Pune city visit malls for refreshment andenjoy. 4. Consumers choose malls to stop because they all want variety and brands andshopping at malls according to the consumers is economic as compared to shopping atother places. Most of the people who were interviewed by me responded that brand loyal5. and most of them stack to the brand they like. 3132. 6. Advertising plays a very crucial part in the consumer decision making process.Most of the respondents take on the spot decision of buying different 7. products becauseof the various attractive product displays and pretty combination which the store tries onthe mannequins is mostly dependent by the customers, show that most of the consumersare attracted towards different fancy displays. 8. For most of the respondents qualityplays a very important role because most of the respondents said that they want qualityproducts‟ and that‟s also one reason for most of the respondents sticking to particularbrands. 9. We can also say that location, variety convenience and economical productsare not the only things which attract the customer but there are some other factors whichplay a major role in attracting the customers as mentioned. 32
  17. 17. 33. LIMITATIONS Time constraint The allotted time to conduct the survey was 15 days.Therefore it became a bit difficult to cover the entire city of Pune. However, the key areaswere aptly covered. Availability of data: Most of the restaurants and eating joints werenot in favor of us conducting the survey inside their premises as it would disturb theircustomers. „Non-willingness of the respondents to answer the questionnaire was also ahurdle. Reliability of data:- Reliability of data always remains a prime concern whenhumans are surveyed. Mon-interest, poor understanding, unclear questions, inability tothink instantly and customer biases creeps in apprehensiveness in the minds of theresearcher while tabulating and analyzing the data. 3334. CONCLUSION Consumer‟s behavior is often studied because certain decisions aresignificantly affected by their behavior or expected actions. For this reason consumerbehavior is said to be applied discipline. 1. In a general sense, the most important reasonfor studying consumer behavior is the significant role it plays in our lives. Much of ourtime is spent directly in the market place, eating or engaging in other activities. A largeamount of additional time is spent thinking about products and services, talking to friendsabout them, and seeing or hearing advertisements about them. In addition, the goodspeople eat and the manner in which they use them significantly influence how they livetheir daily lives. These general concerns alone are enough to justify our study ofconsumer behavior. However, many seek to understand the behavior of consumers forwhat are thought to be more immediate and tangible reasons. 2. The main reason behindthis project was to find out the behavior of the consumer buying behavior while shoppingat mall because most of the population surveyed preferred to shop at malls and how dayby day the consumers demands are increasing and through this project I came to knowthat what are the various behavior of a typical customer who shops at mall. 3435. RECOMMENDATIONS Customers are becoming price conscious they are havingmany options in the market considering the consumer buying behavior the malls andother shopping centers should take certain definite steps like retaining customers bygiving those schemes discounts and better service. The trend today has been to combineshopping with various offerings for ex… in a mall apart from shopping a customer enjoysfood courts and many others services which today‟s modem malls provide. Shopping hasmade people spend not just on their requirements of goods to be bought but to look on thetotality of the experience have a quick bite at Mc Donald‟s in the mall are let the kidsplay fun games while one is busy shopping or even taking the family out to movie andhaving a dinner “ALL UNDER ONE ROOF” The benefits of this totality offering are thatmany vendors get to have people patronized their offerings while the shoppingexperience i.e.‟ being enhanced more business is got by the stores at the venue. Shoppingis no longer a onetime agenda for people. Various options are opening up. 3536. During the analysis it was found that customers become loyal to few malls anddepartment stores and visit them often as compared to other. Although it was found all ofthem keep approximately same kinds of brands and products and the same pleasingenvironment. All this in mind we need to differentiate our mall from others in the city tobuild up our own set of customers. It was found that the major problem faced by thecustomers is the crowed at the cash counter. The life of today‟s generation has becomevery fast. They don‟t want to wait in a queue for a longer period. Thus we must providemore cash counters in our mall. One advantage is that there is only one mall in the citythat is magnum mall others are the department stores. So enhance it and make it better to
  18. 18. make it different i.e. by having special attraction like body spa, Gym in the mall. Thereshould be a provision for ATMs in the mall too. Annexure 3637. “Questionnaire on Consumer shopping behavior in BIG BAZAAR” Hi..!! Pleasespare some time to fill in this survey. The survey is voluntary and will help us to gathermore information to make our project. 1. Do you visit mall? a. Yes b. No 2. With whomyou prefer to visit malls? a. Friends b. spouse c. Colleague d. Alone 3. How much timedo you usually spend in a mall? Hour b. 1-2 hours c. More than 3 hours a. 4. Does theperson with whom you visit mall influence you? a. Yes b. No 5. Do you visit the mall, byadvertisement influence? a. Yes b. No c. Sometimes yes d. Can‟t say 6. Why do youchoose mall for shopping? Less time b. Economic c. Brands d. Variety a. e. Quality f. Allunder one g. Convenience 3738. 7. Which of the following media you find the ads of any shopping mall? a. News b.T.V. c. Radio d. Hoardings 8. How frequently do you visit mall? Weekly b. Monthly c.Occasionally a. 9. Do you stick to a particular brand? a. Yes b. No c. Can‟t say Why youopt for a particular mall? 10. a. Quality b. Services c. Brand name d. word of mouth 11.Do you go for unplanned (spot) shopping / purchases? a. Yes b. No c. Can‟t say What arethe things you would like to list under planned purchases? 12. a. Apparels b. Foodproducts c. Appliances d. Jewwellary e. Cosmetics f. Health & oral care g. Utensils h.Grocery i. Toy & Gifts Feed back / Suggestions:- 13.……………………………………………………………………..…………………………………………………………………….. 3839. ……………………………………………………………………..Name……………………………………………………………..Occupation………………………………………………………. Thanking youBibliography Books and magazines: 3940. • Consumer Behavior - Fourth edition by David L. London & Albert J. Delia Bitta. •Research methodology (Methods & Technology) Revised Second edition by C.R.KothariThrough net surfing: • • • 40Follow us on LinkedInFollow us on TwitterFind us on FacebookFind us on Google+Learn About UsAboutCareersOur BlogPressContact usHelp & SupportUsing SlideShareSlideShare 101
  19. 19. Terms of UsePrivacy PolicyCopyright & DMCACommunity GuidelinesSlideShare on mobilePro & moreGo PRO NewBusiness SolutionsDevelopers & APIDevelopers SectionDevelopers GroupEngineering BlogBlog Widgets© 2013 SlideShare Inc. All rights reserved.RSS FeedENGLISH