Innovation

innovation...

how do
developers add
Business Value?

they write code
that makes life easier
for Users!

so what code adds the most Value?

A Simple Dichotomy
Not feasible without Herculean Effort and/or “Big Hitters”
Go Zone
high
Business Value
Death Zone
Why Bother?
No One Cares Too Much
But it’s death by 1000 cuts
Feasibility
low
high

why move away
from GREEN?

The Innovation Quadrants
Innovation-Driven
Barrier to Entry
high
Business Value
Subtle
Product
Differentiation
Feasibility
low
high

Ask the User !?!
Functionality Needed Unknowingly
Requested Functionality
Non-Functional Framework

Ask the User !?!
Don’t Know, Can’t Ask!
Requested Functionality
Never Asked for but EXPECTED!

so just imitate
the market leader?

“You cannot be remarkable simply by following someone else who’s remarkable.
The market leader is the leader because they did something remarkable and now that remarkable thing is taken – so it’s no longer remarkable when you decide to do it.”
Seth Godin, Fast Company, Feb 2003

your competitors won’t stop innovating

Adding Value
Your target?

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Innovation

by dwintour on Jan 13, 2010

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