0
D. WILSEY
MARKET RESEARCH
    ESSENTIAL !

                  © 2010 REGENTS OF THE UNIVERSITY OF MINNESOTA
D. WILSEY
THE MARKET IS A SYSTEM...

 1. DISCOVER THE SYSTEM
       AND ITS PARTS
       (WORK AT THE SPECIFIC,
     BUT U...
D. WILSEY
VALUE CHAINS /
NETWORKS

 “A NETWORK OF LABOR AND
 PRODUCTION PROCESS THAT
 RESULT IN A FINISHED
 COMMODITY” - H...
D. WILSEY
             VALUE CHAIN /
             NETWORK




D. CURRENT




                             © 2010 REGENTS O...
D. WILSEY
THE MARKET IS A SYSTEM...

2. BRING THE SYSTEM TO LIFE




                 © 2010 REGENTS OF THE UNIVERSITY OF ...
D. WILSEY
INVESTIGATE!!!
(AKA: MARKET RESEARCH)

 TALK TO:                                        USE:
 GROWERS,          ...
D. WILSEY
     D. CURRENT




                  D. CURRENT

J. SANTOS




                               TAKE PICTURES!
  ...
D. WILSEY
LEGWORK...

 TAKE NOTES:
  ON PRICES IN
  DIFFERENT LOCATIONS,

  AND AT DIFFERENT
  STAGES OF FINISHING
  OR PR...
D. WILSEY
MARKET RESEARCH
     FIND OUT ABOUT:
    CHALLENGES FACED
       COMPETITORS
   COMPETING PRODUCTS
  PRICES AT A...
D. WILSEY
A.
WHAT YOU
   DO.




           © 2010 REGENTS OF THE UNIVERSITY OF MINNESOTA
D. WILSEY
A.
WHAT YOU
   DO.




           © 2010 REGENTS OF THE UNIVERSITY OF MINNESOTA
D. WILSEY
A.         B.
WHAT YOU     HOW YOU
   DO.      CONNECT.




                       © 2010 REGENTS OF THE UNIVERS...
D. WILSEY
A.
WHAT YOU
   DO.




           © 2010 REGENTS OF THE UNIVERSITY OF MINNESOTA
D. WILSEY
A.         B.
WHAT YOU     HOW YOU
   DO.      CONNECT.




                       © 2010 REGENTS OF THE UNIVERS...
D. WILSEY
A.         B.              C.
WHAT YOU     HOW YOU              HOW YOU
   DO.      CONNECT.               FIT I...
D. WILSEY
     (NATURAL RESOURCE)
     MARKET CHALLENGES


FOUR CHALLENGE AREAS:
 ECOLOGICAL

 ECONOMIC

 SOCIO-POLITICAL
...
D. WILSEY
 (N.R.) MARKET CHALLENGES


“CAUSAL” FACTORS FOR FAILURE
 MARKET-RELATED

 INSTITUTIONAL CONDITIONS

 BIOLOGICAL...
D. WILSEY
       ADDITIONAL RESOURCES

A HANDBOOK FOR VALUE CHAIN
RESEARCH -
KAPLINSKY AND MORRIS, 2001
HTTP://WWW.VALUE-C...
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Minnesota Natural Resource Lives and Livelihoods: Market Research

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A brief overview of basic market research for those interested in commercializing non-timber or related forest resources

Published in: Education
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Transcript of "Minnesota Natural Resource Lives and Livelihoods: Market Research"

  1. 1. D. WILSEY MARKET RESEARCH ESSENTIAL ! © 2010 REGENTS OF THE UNIVERSITY OF MINNESOTA
  2. 2. D. WILSEY THE MARKET IS A SYSTEM... 1. DISCOVER THE SYSTEM AND ITS PARTS (WORK AT THE SPECIFIC, BUT UNDERSTAND THE WHOLE) © 2010 REGENTS OF THE UNIVERSITY OF MINNESOTA
  3. 3. D. WILSEY VALUE CHAINS / NETWORKS “A NETWORK OF LABOR AND PRODUCTION PROCESS THAT RESULT IN A FINISHED COMMODITY” - HOPKINS & WALLERSTEIN (1986) “A COMPLEX WEB OF ACTORS THAT AFFECT THE PRODUCTION-TO- CONSUMPTION PROCESS” - BLOWFIELD 2001 IT’S A SYSTEM! DRAW PICTURES! © 2010 REGENTS OF THE UNIVERSITY OF MINNESOTA
  4. 4. D. WILSEY VALUE CHAIN / NETWORK D. CURRENT © 2010 REGENTS OF THE UNIVERSITY OF MINNESOTA
  5. 5. D. WILSEY THE MARKET IS A SYSTEM... 2. BRING THE SYSTEM TO LIFE © 2010 REGENTS OF THE UNIVERSITY OF MINNESOTA
  6. 6. D. WILSEY INVESTIGATE!!! (AKA: MARKET RESEARCH) TALK TO: USE: GROWERS, PHONE CALLS, HARVESTERS, PERSONAL VISITS, MIDDLEMEN, LIBRARIES, SUPPLIERS, THE INTERNET, BUYERS, CHAMBER OF COM., VENDORS, UNIVERSITIES, STORES, LOCAL BUSINESSES, FORESTERS, BUY SAMPLES, NEIGHBORS, MAKE THINGS ETC. ETC. © 2010 REGENTS OF THE UNIVERSITY OF MINNESOTA
  7. 7. D. WILSEY D. CURRENT D. CURRENT J. SANTOS TAKE PICTURES! © 2010 REGENTS OF THE UNIVERSITY OF MINNESOTA
  8. 8. D. WILSEY LEGWORK... TAKE NOTES: ON PRICES IN DIFFERENT LOCATIONS, AND AT DIFFERENT STAGES OF FINISHING OR PRODUCTION, ON DIFFERENT QUALITY CONDITIONS KEEP A JOURNAL! © 2010 REGENTS OF THE UNIVERSITY OF MINNESOTA
  9. 9. D. WILSEY MARKET RESEARCH FIND OUT ABOUT: CHALLENGES FACED COMPETITORS COMPETING PRODUCTS PRICES AT ALL STAGES SUBSTITUTES / “SIMILARS” YR:YR TRENDS SEASONALITY VALUE-ADDED OPTIONS PRODUCTION STANDARDS UNEXPECTED PROBLEMS FINDING HELP © 2010 REGENTS OF THE UNIVERSITY OF MINNESOTA
  10. 10. D. WILSEY A. WHAT YOU DO. © 2010 REGENTS OF THE UNIVERSITY OF MINNESOTA
  11. 11. D. WILSEY A. WHAT YOU DO. © 2010 REGENTS OF THE UNIVERSITY OF MINNESOTA
  12. 12. D. WILSEY A. B. WHAT YOU HOW YOU DO. CONNECT. © 2010 REGENTS OF THE UNIVERSITY OF MINNESOTA
  13. 13. D. WILSEY A. WHAT YOU DO. © 2010 REGENTS OF THE UNIVERSITY OF MINNESOTA
  14. 14. D. WILSEY A. B. WHAT YOU HOW YOU DO. CONNECT. © 2010 REGENTS OF THE UNIVERSITY OF MINNESOTA
  15. 15. D. WILSEY A. B. C. WHAT YOU HOW YOU HOW YOU DO. CONNECT. FIT IN. © 2010 REGENTS OF THE UNIVERSITY OF MINNESOTA
  16. 16. D. WILSEY (NATURAL RESOURCE) MARKET CHALLENGES FOUR CHALLENGE AREAS: ECOLOGICAL ECONOMIC SOCIO-POLITICAL MANAGEMENT INCOMPATIBILITY © 2010 REGENTS OF THE UNIVERSITY OF MINNESOTA
  17. 17. D. WILSEY (N.R.) MARKET CHALLENGES “CAUSAL” FACTORS FOR FAILURE MARKET-RELATED INSTITUTIONAL CONDITIONS BIOLOGICAL ATTRIBUTES © 2010 REGENTS OF THE UNIVERSITY OF MINNESOTA
  18. 18. D. WILSEY ADDITIONAL RESOURCES A HANDBOOK FOR VALUE CHAIN RESEARCH - KAPLINSKY AND MORRIS, 2001 HTTP://WWW.VALUE-CHAINS.ORG/DYN/BDS/DOCS/DETAIL/395/1 PARTICIPATORY MARKET CHAIN ANALYSIS FOR SMALL-HOLDER PRODUCERS- INTERNATIONAL CENTER FOR TROPICAL AGRICULTURE, 2007 HTTP://ISA.CIAT.CGIAR.ORG/CATALOGO/PRODUCTO.JSP?CODIGO=P0398 © 2010 REGENTS OF THE UNIVERSITY OF MINNESOTA
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