Social Learning Success Stories, Models, And Roles

Social Learning Success Stories, Models, & Roles Dave Wilkins, Sr. Director of Product Strategy www.mzinga.com l MZINGA February 2009

About Dave Dave Wilkins Senior Director, Product Strategy at Mzinga • National speaker at 40+ conferences • More than 12 years in the learning space • Strategy, design, development oversight for software sim, EPSS, KM products • Multiple years as a stand-up instructor and WBT developer • Published author dave@mzinga.com Twitter: @dwilkinsnh Facebook, AIM, LinkedIn: dwilkinsnh Blog: http://dwilkinsnh.wordpress.com MZINGA 2

Agenda 1. Key drivers 2. Successes 3. Models • Conceptual and Strategic Models • Tactical and Tool-level Models 4. Roles and lessons MZINGA 3

Some quick questions  How many of you have taken a course in the last year?  How many of you have searched on Google this week?  How many of you read blogs?  Write blogs?  How many of you have a Facebook account?  How many of you watch videos on YouTube?  How many of you create videos on YouTube?  Anyone live tweeting this presentation?  How many of you know what tweeting is? MZINGA 5

What do these things have in common? MZINGA 6

What happened? = The Big Switch – Nicholas Carr MZINGA 7

What’s happening? = MZINGA 8

Some sobering stats  48% of adults have either a MySpace or Facebook page  16% of adults updating their page at least once a day  5% of Americans are currently using Twitter MZINGA 9

Did you know?  The Air Force enables all 330,000 airmen to comment on any military-related blog post or even write their own blog?  The clean-up of the Exxon Valdez was solved from cement truck engineer?  The average cost of a support call is $8-$12, the average cost of a peer-to-peer discussion post is $.25?  SN users trust peer opinion 3x more than advertising?  13 hours of video are uploaded to YouTube every min?  There are 150,00,000 million ppl on Facebook? MZINGA 10

Stuff that makes me sweat… Informal Learning Formal Learning Training groups 13% Who owns “own” this this? 87% MZINGA 11

What do these companies have in common? MZINGA 13

A new model? Many : Many One : Many Jay Cross and Harold Jarche MZINGA 15

Typing your learning needs? MZINGA 16

Embedded Model WBT Page WBT Page WBT Page WBT Page WBT Page Embedded Putting the “social” back into instruction Comments “Open” YouTube Ratings Chat? Discussion Blog RSS Feed  Fixing what we broke in transition from ILT to WBT  Debrief  Diversity of perspective  Conversation  Sharing and dialog MZINGA

Amazon and Community Models Social Media *in* learning Social Media *as* learning -- Put the “social” back into courses -- Social exchanges and formal are the learning Social Networking Blogs Ratings Blogs Ideas Discussions Social Networking Chat Library Comments Discussions SN R B Formal Formal Learning Learning C D Social Media *about* learning -- Put the “social” into any learning experience MZINGA

Three paradigms of social learning Models Approach Formal – socialize existing Embedded Models formal learning models Amazon Models Emergent – empower learners Community Models to co-create and initiate topics Embedded Models of discussion Amazon Models Collaborative – sharing best Community Models practices, expert location, Amazon Models collaboration MZINGA 19

Guidepost #1 – News Media MZINGA 21

Guidepost #2 -- Encyclopedias MZINGA 22

Guidepost #3 – Cisco, P&G, Starbucks, Dell MZINGA 23

New Roles?  Wiki Gardner  Content Expert  Social Media Producer  Chief Connecting Officer  Producer  Reporter  Community Manager  Moderator MZINGA 24

Recommended Resources www.mzinga.com Blogs Mzinga Blogs, Tony Karrer, Kevin Jones etc. White Papers and Resources Mzinga White Papers and Resources Mzinga Webinar Event Archive Articles CLO magazine wearesmarter.org Learning Circuits barackinc.com Talent Management magazine Learning Solutions e-Magazine, Dec 15th, 2008 Twitter @dwilkinsnh, @slqotd, @kevindjones Podcasts or through iTunes http://dwilkinsnh.wordpress.com www.sociallearning.ning.com MZINGA April 2009 MZINGA

Thank You! Dave Wilkins Mzinga Sr. Director of Product Strategy dave@mzinga.com Twitter: @dwilkinsnh http://dwilkinsnh.wordpress.com MZINGA April 2009 MZINGA

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Social Learning Success Stories, Models, And Roles

by David Wilkins on May 21, 2009

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