Social LearningStrategies, Models, and RolesDavid WilkinsExecutive Director of Product Marketing at Learn.comOctober 7th, 2009

About Dave2Dave WilkinsExecutive Director, Product MarketingNational speaker at 40+ conferences More than 15 years in the learning space Author of 10+ published articlesVisionary behind Firefly and Knowledge ExchangeEmail: david.wilkins@learn.comTwitter: @dwilkinsnhFacebook, AIM, LinkedIn: dwilkinsnhBlog: http://dwilkinsnh.wordpress.com

National speaker at 40+ conferences

More than 15 years in the learning space

Author of 10+ published articles

Visionary behind Firefly and Knowledge Exchange

Show of handsHow many of you have professional contacts outside the company? Outside the country?How many of you work on a virtual team where at least one member of your team (including yourself) works in a different office, division, or country?How many of you work on teams where decision-making isn’t just top-down, but also bottoms-up and peer-to-peer?How many of you rely on Google or other search mechanism to find information to do your jobs every day?How many of you still rely on MS documents to share info?How many of you still deliver training predominantly through instructor-led training and courses?

My networks (images of kids, Dad etc…, Twitter, FB, LinkedIn, Jay Cross)

Networks – some market data and stats

My social media – blog, Twitter, FB, LinkedIn, SlideShare, delicious, Flickr, YouTube

Social Media - stats

My story

What’s going on here?1 : 11 : ManyMany : ManyModelTime1900’s 1900’s2000 

A New Model? Inverse Pyramid10Many : ManyOne : ManyJay Cross and Harold Jarche

Typing your learning needsThe Social Enterprise Blog

Emergent InitiativesTo what extent will your business or initiative be dependent on the creation of new ideas, new processes, new products, or new services to drive key performance indicators?How much of your team’s intellectual effort will be expended in solving novel challenges or problems? How much of your team’s intellectual effort will be spent creating new solutions to existing problems or new problems? What percentage of your team’s best practices will need to be based on principles and theory (as opposed to concrete steps and rote processes)? What percentage of your best practices will emerge “from the trenches”? To what extent will you need to rely on knowledge sharing among diverse groups either within or outside the company walls to drive key performance indicators?When you think about a core contributor on your team, how much of his or her expertise is a result of superior synthesis, invention, or sense-making sorts of skills? For the majority of your core initiatives, how important is a diversity of perspective or expertise in achieving your project goals or key performance indicators?In terms of succession planning and talent identification, what percentage of your existing “experts” and leaders were identified because of the admiration and esteem of peers? How often do coordination and issue resolution happen through the ad hoc assembly of networked teams or individuals (versus through formal hierarchies)?12

Codified Initiatives13To what extent will your business or initiative dependent on the efficient execution of known best practices or processes to drive key performance indicators?How much of your team’s intellectual effort will be spent training on known best practices and processes? How much of your team’s intellectual effort will be expended in ensuring adherence to known best practices or processes? What percentage of your team’s best practices will need to be based on established steps and rote processes? What percentage of your best practices will emerge “from on high” – SME’s, senior leaders, compliance officers etc…? To what extent will you rely on efficient execution of homogenous, geographically co-located teams to drive key performance indicators? When you think about a core contributor on your team, how much of his or her value is a result of the correct application of accepted processes, rules, or physically repetitive actions? For the majority of your core initiatives, how important are a shared perspective and acceptance of authority in driving key performance indicators? In terms of succession planning and talent identification, what percentage of your existing “experts” and leaders were identified through longevity, established metrics, or manager opinion? How often does coordination and issue resolution happen through existing teams and formal hierarchies?

Collaborative Initiatives14To what extent will your business or initiative be dependent on collaboration to drive key performance indicators? (10%, 20% etc…) How much of your team’s execution is dependent on specialized knowledge? How much of your team’s execution is dependent on the sharing and coordination of distributed expertise? How much of your team’s intellectual effort will be expended in collaborating to develop known best practices or processes? What percentage your best practices and domain expertise are known in “pockets” organized by geography, shared interest, or network affiliations?What percentage of your best practices will emerge “from group consensus”? To what extent is your team organized around common job roles and functions? (Retail or early childhood education would be 90% or more - identical job roles in multiple physical locations.)What percentage of the problems faced by your team members are likely faced by other team members in identical job roles? When you think about a core contributor on your team, how much of his or her value and influence is a result socially recognized expertise? To what extent are key performance indicators driven by socially-validated domain knowledge?

Reality? Learning paradigms are blended15Leadership  Collaborative, Formal, & EmergentSoftware training  Formal & Emergent Certification and Compliance training  FormalOn-boarding  Formal, Collaborative & EmergentCustomer “training” and “support”  Formal? Emergent? Collaborative?Innovation  Emergent & Collaborative

How does this map to various interventions?*When enabled for all employees**When written by SME’s and official experts

17ProblemResultsBackground500% ROI in under 6 monthsWeekly and daily use of the systemDocumentation of common issues at marginal costDocumentation of specialized knowledge at marginal costCulture of sharingAll 4400 Ace stores are independently owned and operated by local entrepreneurs, hard-working, passionate business owners who are involved with and, many times, reside in the communities where their stores are. There's a good chance you'll see your local Ace store owner at the grocery store or Little League game.Geographically dispersed expertiseSpecialized products and product knowledge across a huge inventoryCommon roles, common needs but no way to capture knowledgeConstant change and new info sometimes dailyIndependent owners A Collaborative Example

18ProblemResultsBackgroundiZone generated 400 ideas and 10,000 contributionsiZone led to the identification of $3 billion in market opportunitiesiPrize awarded last October to German grad student leading an international teamCisco plans to invest $10+ billion in the winning idea“We just did three billion-dollar market opportunities without my knowing about it." – John ChambersCisco SystemsTwo InitiativesiZoneInternally-facing innovation initiativeiPrizeExternally-facing innovation initiativeDriving innovation to develop new markets and new productsIn 2004, Cisco’s Emerging Technologies Group was charged with building $1B business opportunities from scratch An Emergent and Blended Example

One example: software rolloutBlog PostsTwitterVideoAdvertorialsBrown BagsContestsAsk an Expert…CoursesSimulationsBlogsSurveysAssessmentsLinksGames…SimulationsGamesCoursesILTVILTCurriculumAssessmentCertification…DiscussionRatingsReviewsAsk an ExpertFAQBlogsCommentsCoPChatMicroblogging…Idea sharingDiscussionsWikisBlogsCommentsBrown Bags…BlogsFAQ’sDiscussionsEmail (Gasp!)Microblogging…SimulationsGamesCoursesILTVILTCurriculumAssessmentCertification…Corp CommInstructor-ledWBT trainingNew Best PracticesInstructor-ledVirtual ClassroomWBTGo LivePre-workDiscussionRatingsReviewsCorp CommUpdatesNew informationFAQ’sFormalSocialFormal

Are you the pipe or the plumber?20

What do these things have in common?21

What happened?22=The Big Switch – Nicholas Carr

What’s happening?23=

What’s next?24=

What do these companies have in common?25

Guidepost #1 – News Media26

Guidepost #2 -- Encyclopedias27

Guidepost #3 – Cisco, P&G, Eli Lily, Starbucks, Dell28

Thank youDavid Wilkinshttp://dwilkinsnh.wordpress.comdwilkinsnh on Twitter, Facebook etc…