0
How To Make Money
with Webinars
Presented by Duncan Wierman
Agenda
•Why Webinars?
•Major Uses for Webinars.
•Inbound Marketing and Webinars
•Creating The Webinar Presentation
•The St...
… a presentation delivered online
in real time. Presenters can be a
soloist or a group.
Webinars range anywhere from 15
mi...
Why Webinars?
Blocking your Message!
Outbound Messages
Outbound Messages
Are Easily Blocked
“Inbound” Messages
Blogs
Search
Engines
Social
Media
Purpose: Building Trust → People Act
For What Purpose?
• Raising your Image as Thought Leader or Expert.
• Lead Generation to Find Prospects
• Demonstrating or...
© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
Inbound
Marketing and
Webinars
Making knowledge and learning
resources available
– targeted audience
– easy for people to view
– links
– notices in appro...
Build Trust
© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved
→ People Act
Share Your:
 Knowledge
 Experi...
Inbound Marketing is about:
4 P’s still apply –
• People Place: targeted messaging to the right group
on the right site.
•...
The Funnel
Where Webinars Fit
Components of an
Online Marketing Strategy
• Ongoing Monitoring of Current Dialogues
• Track Where your Customers and Pros...
Creating the Webinar
Presentation
The Justification
– Presentation Objectives – Get leads, teach, sell, etc.
– The ROI Cal...
Creating the Webinar
Presentation
Script
– Title
– Key Points
– Key Benefits or Learning’s
– Stories and Experiences
– Bes...
Creating the Webinar
Presentation
Images
– PowerPoint Lists
– Pictures
– Docs
– Web Pages
– Drawings
Increase Engagement / Interaction
Polls
Direct questions to attendees, then publish results
Interview experts
Direct quest...
The Steps to a
Successful Webinar
• Creating the Webinar
– Develop a Plan
– Develop the Script
– Identify Illustrations
• ...
7 Deadly Mistakes
• Not Prepared
• Going Solo
• Not Engaging
Your Audience
• Mediocre Illustrations
• Lack of Energy,
Bein...
Summing Up …
Best Practices …
Best Practices
Best Reasons to use Webinars
• Build Trust and Brand
• Build “On-Demand” access
• Reduce Costs and ROI
• In...
• Use eMail Campaigns
• Word of Mouth and Social Media
• Clarity for Topic, Time, Date, Agenda, Cost
• Use “How-To” and “N...
• Be the Solo Speaker.
• Use Polls, no more than 3 per 45 minutes.
• Invite Attendees to submit Questions during Webinar v...
• Learn the online Tools.
• Use Polls, no more than 3 per 45 minutes.
• Present, not read. Energy is critical.
• Rehearse ...
Best Practices
Webinar Event Management
•Registration: Make it easy, get only what needed.
•Schedule: Know your audience. ...
• Sum up your Presentation and Create a Call to Action.
• Special Offer to Attendees to Act On.
• Offer recording for a li...
Thanks For Your Attendance
Today
Take the full course at
www.WebinarProfitSystem.com
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How To Make Money with Webinars

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In this presentation, you will understand how to setup a webinar for maximum sales success.

Published in: Business, Technology
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  • Valuable:
    Pr page 3 Q6, Att Page 8 Q64Comments – Attendees feel Presenters often don’t know what Attendees already know,
    Level
    Pr Page 3 Q7 Att Page 8 Q65
  • Valuable:
    Pr page 3 Q6, Att Page 8 Q64Comments – Attendees feel Presenters often don’t know what Attendees already know,
    Level
    Pr Page 3 Q7 Att Page 8 Q65
  • For both Presenters and Attendees Communicate and Train were #1 And #2
    #3 &4 for Presenters were DEAD LAST for Attendees
    Presenters – Page 3 Q8 Attendees Page 8 Q67
  • Valuable:
    Pr page 3 Q6, Att Page 8 Q64Comments – Attendees feel Presenters often don’t know what Attendees already know,
    Level
    Pr Page 3 Q7 Att Page 8 Q65
  • Valuable:
    Pr page 3 Q6, Att Page 8 Q64Comments – Attendees feel Presenters often don’t know what Attendees already know,
    Level
    Pr Page 3 Q7 Att Page 8 Q65
  • For both Presenters and Attendees Communicate and Train were #1 And #2
    #3 &4 for Presenters were DEAD LAST for Attendees
    Presenters – Page 3 Q8 Attendees Page 8 Q67
  • Valuable:
    Pr page 3 Q6, Att Page 8 Q64Level
    Pr Page 3 Q7 Att Page 8 Q65
  • Valuable:
    Pr page 3 Q6, Att Page 8 Q64Level
    Pr Page 3 Q7 Att Page 8 Q65
  • Transcript of "How To Make Money with Webinars"

    1. 1. How To Make Money with Webinars Presented by Duncan Wierman
    2. 2. Agenda •Why Webinars? •Major Uses for Webinars. •Inbound Marketing and Webinars •Creating The Webinar Presentation •The Steps to a Successful Webinar •7 Deadly Mistakes •Best Practices •The Webinar Technology •Questions and Answers
    3. 3. … a presentation delivered online in real time. Presenters can be a soloist or a group. Webinars range anywhere from 15 minutes to several hours. Some are free, many have a fee to attend. Topic possibilities are unlimited. A Webinar is …
    4. 4. Why Webinars? Blocking your Message!
    5. 5. Outbound Messages
    6. 6. Outbound Messages Are Easily Blocked
    7. 7. “Inbound” Messages Blogs Search Engines Social Media Purpose: Building Trust → People Act
    8. 8. For What Purpose? • Raising your Image as Thought Leader or Expert. • Lead Generation to Find Prospects • Demonstrating or Teaching. • Supporting Customers • Selling and/or Order Taking Poll
    9. 9. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Inbound Marketing and Webinars
    10. 10. Making knowledge and learning resources available – targeted audience – easy for people to view – links – notices in appropriate media. Inbound Marketing is about: Building Trust
    11. 11. Build Trust © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved → People Act Share Your:  Knowledge  Experience  Capabilities  Goals  History  Beliefs
    12. 12. Inbound Marketing is about: 4 P’s still apply – • People Place: targeted messaging to the right group on the right site. • Product: Information that educates and solves problems. • Price: Combo of Free and Paid content establishes customer’s perceived value points. • Promotion: Thru email, SM, Connections, etc
    13. 13. The Funnel Where Webinars Fit
    14. 14. Components of an Online Marketing Strategy • Ongoing Monitoring of Current Dialogues • Track Where your Customers and Prospects Search • Create and Publish Valuable Content • Search Engine and Social Media Optimization • Establish and Measure of Results against Goals
    15. 15. Creating the Webinar Presentation The Justification – Presentation Objectives – Get leads, teach, sell, etc. – The ROI Calculation – Effort & Resources vs “End Game”? – Content and Information that the audience wants – based on: » High amount of Buzz OR » Inbound messages strong – emails, calls, papers OR » Marketing data – Surveys, website analytics etc
    16. 16. Creating the Webinar Presentation Script – Title – Key Points – Key Benefits or Learning’s – Stories and Experiences – Best Practices – Summary – What do you want Audience to Start, Stop or Do Different? – Call to Action
    17. 17. Creating the Webinar Presentation Images – PowerPoint Lists – Pictures – Docs – Web Pages – Drawings
    18. 18. Increase Engagement / Interaction Polls Direct questions to attendees, then publish results Interview experts Direct question to a single attendee Play video clips Complete a form Annotation Tools Q & A “Open Mic” Visit Web Pages Creating the Webinar Presentation
    19. 19. The Steps to a Successful Webinar • Creating the Webinar – Develop a Plan – Develop the Script – Identify Illustrations • Rehearsing the Webinar – Content Rehearsal – Content Review and Edit – Broadcast Rehearsal • Webinar Marketing Campaign – Campaign Planning – Invitations – Publishing/Promoting • Conducting the Webinar – Technology Tools for Presentation – Broadcasting – Recording and Editing • Post-Event Distribution – Participant Surveys – Follow Contacts – Product and Services – Seles, Distribution, etc.
    20. 20. 7 Deadly Mistakes • Not Prepared • Going Solo • Not Engaging Your Audience • Mediocre Illustrations • Lack of Energy, Being Boring • No Solutions • No “Calls to Action”
    21. 21. Summing Up … Best Practices …
    22. 22. Best Practices Best Reasons to use Webinars • Build Trust and Brand • Build “On-Demand” access • Reduce Costs and ROI • Increase Training Effectiveness • “Lead” Generation
    23. 23. • Use eMail Campaigns • Word of Mouth and Social Media • Clarity for Topic, Time, Date, Agenda, Cost • Use “How-To” and “Numbers” Titles for Style Hook • Headlines, Objectives, Date & Time Critical • Start eCampaign 3 weeks out, repeat 3 x Best Practices Promotional Methods
    24. 24. • Be the Solo Speaker. • Use Polls, no more than 3 per 45 minutes. • Invite Attendees to submit Questions during Webinar via text or phone #. • Be interactive—Polls, ask Questions, interview Experts and use streaming video if appropriate. Best Practices Content & Presentation Attendee’s Participation
    25. 25. • Learn the online Tools. • Use Polls, no more than 3 per 45 minutes. • Present, not read. Energy is critical. • Rehearse 2 to 3 times. • Record presentation. • Publish all Polls and Questions. • Offer something; Action Plan. Best Practices Content & Presentation the Presenter
    26. 26. Best Practices Webinar Event Management •Registration: Make it easy, get only what needed. •Schedule: Know your audience. Ask them. Mid-week, 30-60 minutes •Narrow the Subject, Deepen the info •Monitor and Engage – or they will multi-task •The Perceived Expert answers the questions •Record and Edit Every Event
    27. 27. • Sum up your Presentation and Create a Call to Action. • Special Offer to Attendees to Act On. • Offer recording for a limited time, sell it after it expires. • Offer Articles, White Papers, Downloads. • Direct them to your Website for specific items. • Send Thank You within 1 day. Remind of your “offers”. • Follow up with MIAs. Best Practices Post Webinar Follow-Up
    28. 28. Thanks For Your Attendance Today Take the full course at www.WebinarProfitSystem.com
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