How To Make Money with Webinars
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How To Make Money with Webinars

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In this presentation, you will understand how to setup a webinar for maximum sales success.

In this presentation, you will understand how to setup a webinar for maximum sales success.

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  • Valuable: <br /> Pr page 3 Q6, Att Page 8 Q64Comments – Attendees feel Presenters often don’t know what Attendees already know, <br /> Level <br /> Pr Page 3 Q7 Att Page 8 Q65 <br />
  • Valuable: <br /> Pr page 3 Q6, Att Page 8 Q64Comments – Attendees feel Presenters often don’t know what Attendees already know, <br /> Level <br /> Pr Page 3 Q7 Att Page 8 Q65 <br />
  • For both Presenters and Attendees Communicate and Train were #1 And #2 <br /> #3 &4 for Presenters were DEAD LAST for Attendees <br /> Presenters – Page 3 Q8 Attendees Page 8 Q67 <br />
  • Valuable: <br /> Pr page 3 Q6, Att Page 8 Q64Comments – Attendees feel Presenters often don’t know what Attendees already know, <br /> Level <br /> Pr Page 3 Q7 Att Page 8 Q65 <br />
  • Valuable: <br /> Pr page 3 Q6, Att Page 8 Q64Comments – Attendees feel Presenters often don’t know what Attendees already know, <br /> Level <br /> Pr Page 3 Q7 Att Page 8 Q65 <br />
  • For both Presenters and Attendees Communicate and Train were #1 And #2 <br /> #3 &4 for Presenters were DEAD LAST for Attendees <br /> Presenters – Page 3 Q8 Attendees Page 8 Q67 <br />
  • Valuable: <br /> Pr page 3 Q6, Att Page 8 Q64Level <br /> Pr Page 3 Q7 Att Page 8 Q65 <br />
  • Valuable: <br /> Pr page 3 Q6, Att Page 8 Q64Level <br /> Pr Page 3 Q7 Att Page 8 Q65 <br />

How To Make Money with Webinars Presentation Transcript

  • 1. How To Make Money with Webinars Presented by Duncan Wierman
  • 2. Agenda •Why Webinars? •Major Uses for Webinars. •Inbound Marketing and Webinars •Creating The Webinar Presentation •The Steps to a Successful Webinar •7 Deadly Mistakes •Best Practices •The Webinar Technology •Questions and Answers
  • 3. … a presentation delivered online in real time. Presenters can be a soloist or a group. Webinars range anywhere from 15 minutes to several hours. Some are free, many have a fee to attend. Topic possibilities are unlimited. A Webinar is …
  • 4. Why Webinars? Blocking your Message!
  • 5. Outbound Messages
  • 6. Outbound Messages Are Easily Blocked
  • 7. “Inbound” Messages Blogs Search Engines Social Media Purpose: Building Trust → People Act
  • 8. For What Purpose? • Raising your Image as Thought Leader or Expert. • Lead Generation to Find Prospects • Demonstrating or Teaching. • Supporting Customers • Selling and/or Order Taking Poll
  • 9. © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved Inbound Marketing and Webinars
  • 10. Making knowledge and learning resources available – targeted audience – easy for people to view – links – notices in appropriate media. Inbound Marketing is about: Building Trust
  • 11. Build Trust © Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved → People Act Share Your:  Knowledge  Experience  Capabilities  Goals  History  Beliefs
  • 12. Inbound Marketing is about: 4 P’s still apply – • People Place: targeted messaging to the right group on the right site. • Product: Information that educates and solves problems. • Price: Combo of Free and Paid content establishes customer’s perceived value points. • Promotion: Thru email, SM, Connections, etc
  • 13. The Funnel Where Webinars Fit
  • 14. Components of an Online Marketing Strategy • Ongoing Monitoring of Current Dialogues • Track Where your Customers and Prospects Search • Create and Publish Valuable Content • Search Engine and Social Media Optimization • Establish and Measure of Results against Goals
  • 15. Creating the Webinar Presentation The Justification – Presentation Objectives – Get leads, teach, sell, etc. – The ROI Calculation – Effort & Resources vs “End Game”? – Content and Information that the audience wants – based on: » High amount of Buzz OR » Inbound messages strong – emails, calls, papers OR » Marketing data – Surveys, website analytics etc
  • 16. Creating the Webinar Presentation Script – Title – Key Points – Key Benefits or Learning’s – Stories and Experiences – Best Practices – Summary – What do you want Audience to Start, Stop or Do Different? – Call to Action
  • 17. Creating the Webinar Presentation Images – PowerPoint Lists – Pictures – Docs – Web Pages – Drawings
  • 18. Increase Engagement / Interaction Polls Direct questions to attendees, then publish results Interview experts Direct question to a single attendee Play video clips Complete a form Annotation Tools Q & A “Open Mic” Visit Web Pages Creating the Webinar Presentation
  • 19. The Steps to a Successful Webinar • Creating the Webinar – Develop a Plan – Develop the Script – Identify Illustrations • Rehearsing the Webinar – Content Rehearsal – Content Review and Edit – Broadcast Rehearsal • Webinar Marketing Campaign – Campaign Planning – Invitations – Publishing/Promoting • Conducting the Webinar – Technology Tools for Presentation – Broadcasting – Recording and Editing • Post-Event Distribution – Participant Surveys – Follow Contacts – Product and Services – Seles, Distribution, etc.
  • 20. 7 Deadly Mistakes • Not Prepared • Going Solo • Not Engaging Your Audience • Mediocre Illustrations • Lack of Energy, Being Boring • No Solutions • No “Calls to Action”
  • 21. Summing Up … Best Practices …
  • 22. Best Practices Best Reasons to use Webinars • Build Trust and Brand • Build “On-Demand” access • Reduce Costs and ROI • Increase Training Effectiveness • “Lead” Generation
  • 23. • Use eMail Campaigns • Word of Mouth and Social Media • Clarity for Topic, Time, Date, Agenda, Cost • Use “How-To” and “Numbers” Titles for Style Hook • Headlines, Objectives, Date & Time Critical • Start eCampaign 3 weeks out, repeat 3 x Best Practices Promotional Methods
  • 24. • Be the Solo Speaker. • Use Polls, no more than 3 per 45 minutes. • Invite Attendees to submit Questions during Webinar via text or phone #. • Be interactive—Polls, ask Questions, interview Experts and use streaming video if appropriate. Best Practices Content & Presentation Attendee’s Participation
  • 25. • Learn the online Tools. • Use Polls, no more than 3 per 45 minutes. • Present, not read. Energy is critical. • Rehearse 2 to 3 times. • Record presentation. • Publish all Polls and Questions. • Offer something; Action Plan. Best Practices Content & Presentation the Presenter
  • 26. Best Practices Webinar Event Management •Registration: Make it easy, get only what needed. •Schedule: Know your audience. Ask them. Mid-week, 30-60 minutes •Narrow the Subject, Deepen the info •Monitor and Engage – or they will multi-task •The Perceived Expert answers the questions •Record and Edit Every Event
  • 27. • Sum up your Presentation and Create a Call to Action. • Special Offer to Attendees to Act On. • Offer recording for a limited time, sell it after it expires. • Offer Articles, White Papers, Downloads. • Direct them to your Website for specific items. • Send Thank You within 1 day. Remind of your “offers”. • Follow up with MIAs. Best Practices Post Webinar Follow-Up
  • 28. Thanks For Your Attendance Today Take the full course at www.WebinarProfitSystem.com