Transforming public engagement through social media


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  • Richard Margetic – Director of Global Social Media at Dell.
  • Peter is Chief Solutions Architect at Dachis Group.
  • Martha Lane Fox, the UK Digital Champion, has published a report Directgov 2010 and Beyond: Revolution Not Evolution that calls for radical improvement to Government internet services to provide higher quality and more convenient 24/7 services to users. In her report to the Minister of the Cabinet Office she argues that as well as delivering better services for citizens, shifting 30% of government service delivery contracts to digital channels has the potential to deliver gross annual savings of more than £1.3 billion, rising to £2.2 billion if 50% of contacts shifted to digital.
  • Gov.UK successor to directgov – open source and the Kiwis are using it for their new WOG site
  • The more things change the more they stay the same…Still have to deal with pressure groups, reporting analytics and getting the community involved
  • Involve
  • ConsultScotland Office – typical gov, Alex Salmond - First Minister – lost his mind, promoted to an inch of his life and consulted like this….January - May 201226,219 responses received23,569 online platform21,198 individuals4,857 campaign responses
  • Transforming public engagement through social media

    1. 1. TRANSFORMING PUBLICENGAGEMENT THROUGHSOCIAL MEDIADaniel HobanClient Development ManagerDelib Australia
    2. 2. About Me
    3. 3. "a group of Internet-based applications that build on theideological and technological foundations of Web 2.0, andthat allow the creation and exchange of user-generatedcontent.” Andreas Kaplan and Michael Haenlein
    4. 4. "When you focus on where the customer value intersectswith the business value … thats the core of beingsuccessful in social media.” Richard Margetic
    5. 5. Social Business“In brief: Social business draws on trends in technology(e.g., powerful mobile devices, widespread availability ofhigh-speed Internet access, low cost of data storage), work(e.g., always-on culture, globalization), and society(e.g., propensity to share)… The core principles touch onall areas of a business, whether for business-to-customerengagement, employee-to-employee collaboration, orsupply chain optimization. Making social business workrequires focus on a company’sculture, connections, content exchanges, andmeasurement and analytics.” Peter Kim
    6. 6. Social GovernmentSocial Government draws on trends intechnology, work, and society… The core principles touchon all areas of a business, whether for government-to-citizen engagement or employee-to-employeecollaboration. Making social government work requiresfocus on an agencies culture, connections, contentexchanges, and measurement and analytics.
    7. 7. Digital by Default
    8. 8. Digital by Default
    9. 9. The goals are still the same Inform Consult Involve Collaborate EmpowerSource:
    10. 10. PlanMelbourne
    11. 11. YourScotland, YourReferendum
    12. 12. BuildingMomentum
    13. 13. Bristol GreenCapital
    14. 14. Bristol GreenCapital
    15. 15. Bristol GreenCapital
    16. 16. My2050
    17. 17. Moray BudgetChallenge
    18. 18. Bad Press
    19. 19.