"a group of Internet-based applications that build on theideological and technological foundations of Web 2.0, andthat allow the creation and exchange of user-generatedcontent.” Andreas Kaplan and Michael Haenlein
"When you focus on where the customer value intersectswith the business value … thats the core of beingsuccessful in social media.” Richard Margetic
Social Business“In brief: Social business draws on trends in technology(e.g., powerful mobile devices, widespread availability ofhigh-speed Internet access, low cost of data storage), work(e.g., always-on culture, globalization), and society(e.g., propensity to share)… The core principles touch onall areas of a business, whether for business-to-customerengagement, employee-to-employee collaboration, orsupply chain optimization. Making social business workrequires focus on a company’sculture, connections, content exchanges, andmeasurement and analytics.” Peter Kim
Social GovernmentSocial Government draws on trends intechnology, work, and society… The core principles touchon all areas of a business, whether for government-to-citizen engagement or employee-to-employeecollaboration. Making social government work requiresfocus on an agencies culture, connections, contentexchanges, and measurement and analytics.