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Transforming public engagement through social media

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  • Richard Margetic – Director of Global Social Media at Dell.
  • Peter is Chief Solutions Architect at Dachis Group.
  • Martha Lane Fox, the UK Digital Champion, has published a report Directgov 2010 and Beyond: Revolution Not Evolution that calls for radical improvement to Government internet services to provide higher quality and more convenient 24/7 services to users. In her report to the Minister of the Cabinet Office she argues that as well as delivering better services for citizens, shifting 30% of government service delivery contracts to digital channels has the potential to deliver gross annual savings of more than £1.3 billion, rising to £2.2 billion if 50% of contacts shifted to digital.
  • Gov.UK successor to directgov – open source and the Kiwis are using it for their new WOG site
  • The more things change the more they stay the same…Still have to deal with pressure groups, reporting analytics and getting the community involved
  • Involve
  • ConsultScotland Office – typical gov, Alex Salmond - First Minister – lost his mind, promoted to an inch of his life and consulted like this….January - May 201226,219 responses received23,569 online platform21,198 individuals4,857 campaign responses

Transcript

  • 1. TRANSFORMING PUBLICENGAGEMENT THROUGHSOCIAL MEDIADaniel HobanClient Development ManagerDelib Australia
  • 2. About Me
  • 3. "a group of Internet-based applications that build on theideological and technological foundations of Web 2.0, andthat allow the creation and exchange of user-generatedcontent.” Andreas Kaplan and Michael Haenlein
  • 4. "When you focus on where the customer value intersectswith the business value … thats the core of beingsuccessful in social media.” Richard Margetic
  • 5. Social Business“In brief: Social business draws on trends in technology(e.g., powerful mobile devices, widespread availability ofhigh-speed Internet access, low cost of data storage), work(e.g., always-on culture, globalization), and society(e.g., propensity to share)… The core principles touch onall areas of a business, whether for business-to-customerengagement, employee-to-employee collaboration, orsupply chain optimization. Making social business workrequires focus on a company’sculture, connections, content exchanges, andmeasurement and analytics.” Peter Kim
  • 6. Social GovernmentSocial Government draws on trends intechnology, work, and society… The core principles touchon all areas of a business, whether for government-to-citizen engagement or employee-to-employeecollaboration. Making social government work requiresfocus on an agencies culture, connections, contentexchanges, and measurement and analytics.
  • 7. Digital by Default
  • 8. Digital by Default
  • 9. The goals are still the same Inform Consult Involve Collaborate EmpowerSource: IAP2.org
  • 10. PlanMelbourne
  • 11. YourScotland, YourReferendum
  • 12. BuildingMomentum
  • 13. Bristol GreenCapital
  • 14. Bristol GreenCapital
  • 15. Bristol GreenCapital
  • 16. My2050
  • 17. Moray BudgetChallenge
  • 18. Bad Press
  • 19. dan@delib.net @dwhobanau.linkedin.com/in/dwhoban