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Survey of Internet Usage Trends in BRICS Countries

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An insightful study addressing SNS use in BRICs nations.

An insightful study addressing SNS use in BRICs nations.

Published in: Business, Technology

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  • 1. Survey of Internet Usage Trends in BRICsCountries October 2011 1
  • 2. Table of Contents (question list)1. Please give the names of up to three websites you view when selecting a place to stay during overseas travel. (open‐ended question)2. Please give the names of up to three websites you view when making purchases online. (open‐ended question)3. What social media do you currently use? (SNS, micro blogs, video and photograph publication media, check‐in media) Accessing either by PC or cell  phone, please select up to five modes of social media. 4. Please tell us the average amount of time you spend using social media (as well as each form of social media) every day. 5. Please give the names of up to three social media services that you believe will become popular in the future.  * questions in red are available in complete version of report (see slide 15). 2
  • 3. Summary of SurveyPurpose: To gain an understanding of trends in internet usage in BRICs nations.Methodology: Internet SurveyTargetCountries: Brazil, India, Russia, ChinaTargetDemographic: Average men and women in their 20’s, 30’s, 40’s and overNumber ofRespondents: 200~205 individuals per country (total 810 people)Timeline: June 6, 2011~July 12, 2011Survey Content: 1.Top market share overseas travel portal sites 2.Top market share ecommerce sites 3.Top market share SNS services 4.SNS usage time-length 5.SNS predicted trends Copyright © 2011 WIP Japan Corp.. All rights reserved. 3
  • 4. Demographics of Respondents Brazil Russia by age by age ages 20~29 ages 20~29 ages 30~39 ages 30~39 40 and over 40 and overby gender by gender Male Male Female Female ages 20~29 ages 30~39 ages 40 and over total ages 20~29 ages 30~39 ages 40 and over totalmale 36 32 33 101 male 36 33 32 101female 36 34 34 104 female 33 33 34 100total 72 66 67 205 total 69 66 66 201 Copyright © 2011 WIP Japan Corp.. All rights reserved. 4
  • 5. Demographics of Respondents India China by age by age ages 20~29 ages 20~29 ages 30~39 ages 30~39 40 and over 40 and overby gender by gender Male Male Female Female ages 20~29 ages 30~39 ages 40 and over total ages 20~29 ages 30~39 ages 40 and over totalmale 61 34 32 127 male 35 36 35 106female 34 26 17 77 female 37 36 21 94total 95 60 49 204 total 72 72 56 200 Copyright © 2011 WIP Japan Corp.. All rights reserved. 5
  • 6. Question 3What social media do you currently use? (SNS, micro blogs,video and photograph publication media, check-in media)Accessing either by PC or cell phone, please select up to fivemodes of social media.Question 4Please tell us the average amount of time you spend usingsocial media (as well as each form of social media) everyday. 6
  • 7. What social media do you currently use? (SNS, micro blogs, video and photograph Brazilpublication media, check-in media) Accessing either by PC or cell phone, pleaseselect up to five modes of social media. *The following is an explanation of the response rates we received among the 205 participants for each of the respective media below. The 205 participants responded as illustrated below 71.7 % Facebook (total number of responses: 636) (Sept 2011) New user registration has been greatest in unit: participant India, with 2.86 million new registrants per month, with a total of over 26 million users. Currently India follows Mexico and the Philippines, coming in 8th place. 65.4 % Orkut With 66 million users worldwide, Brazil, India, and America make up 90% of Orkut users. Furthermore, 90% of pageviews are said to be from Brazil. Currently operated by Google, the same account can be used to maintain both a Google and Orkut account. 55.1 % YouTube Video-sharing internet service currently operating on a global scale, available in 14 different languages. In 2006, YouTube was purchased by Google, however the brand name and service remain the same as before. A wide variety of videos can be viewed on the site, including music, sports, television shows etc. 30.2 % Twitter 15.1 % 4shared Short message micro blogging service. There File-sharing site. Users often use the site for are currently 100 million active users. As of its video, music and image file -sharing September 2011 Twitter advertising has also capabilities. Brazilian users account for 14% other been launched, and tweets from advertisers of all users. The site is particularly popular who are not being followed, are now reflected in with younger people under 25 years old. no particular site the users’ timeline. Copyright © 2011 WIP Japan Corp.. All rights reserved. 7
  • 8. BrazilPlease tell us the average amount of time you spend using socialmedia (as well as each form of social media) every day. Number of Responses (Total number of The average daily usage time for each form responses: 620) of social media. unit: participant unit: minutes Total The average daily usage time for Facebook was particularly high at 75.2 minutes, exceeding both the India and Russia Facebook average length of use. Of those social media modes who experienced the highest rates of use, Orkut and 4shared reflected high average daily length of usage as well. Copyright © 2011 WIP Japan Corp.. All rights reserved. 8
  • 9. What social media do you currently use? (SNS, micro blogs, video and photograph Russiapublication media, check-in media) Accessing either by PC or cell phone, pleaseselect up to five modes of social media. * The following is based on usage rate responses of the 201 survey participants. The responses of 201 participants (total number of responses: 613) 67.7 % Vkontakte unit: participant The SNS holding the top market share in Russia. The typical user is a lower middle class male high school graduate aged under 35. Among both male and female users, singles represent the vast majority. 63.2 % Odnoklassniki A Russian SNS, often used for contact between classmates. The average user age ranges from 25~35, and the ratio of single to married users is about 1:1. 49.3 % YouTube Video-sharing internet service currently operating on a global scale, available in 14 different languages. Google bought YouTube in 2006, effectively becoming the parent company. Of all foreign SNS media, YouTube has achieved the highest penetration in Russia. 43.8 % Facebook 16.9 % Twitter other There are approximately 4,650,000 The world’s leading micro-blogging site. Facebook users in Russia (as of Oct. 2011). As with Facebook, Twitter penetration in don’t use social media Less than 7% of the population is currently Russia is far below the average of online, thus although the reach of Facebook developed countries. may be increasing, it will experience a slow adoption rate. Copyright © 2011 WIP Japan Corp.. All rights reserved. 9
  • 10. Please tell us the average amount of time you spend using social Russiamedia (as well as each form of social media) every day. Number of responses (total number of The average daily usage rate for each form responses: 598) of media unit: participant unit: minute Total The usage rates of Russian-based SNS are much higher than those of other countries. Vkontakte holds the top share, however Odnoklassniki has the longest average daily usage rate among its users. Copyright © 2011 WIP Japan Corp.. All rights reserved. 10
  • 11. What social media do you currently use? (SNS, micro blogs, video and photograph Indiapublication media, check-in media) Accessing either by PC or cell phone, pleaseselect up to five modes of social media. *The following is based on usage rate responses of the 204 survey participants. The responses of 204 participants (total 72.5 % Facebook number of responses: 624) unit: participant According to Socialbakers, there are currently 32 million Facebook users in India, and 7.3 billion users worldwide, making it the most widely used social media in the world. By country, India comes in third in terms of user base, after America and Indonesia. 58.3 % YouTube Worldwide video-sharing service available in 14 different languages. While YouTube was purchased by Google in 2006, the service remains unchanged as a Google group company. In India, the Rajshri and Eros Entertainment channels broadcasting Bollywood movies, hold top ranks in terms of number of views. 55.4 % Orkut Social media site operated by Google. Brazil and India account for approximately 88% of all users. There an estimated 100 million users worldwide. 35.8 % Twitter 14.7 % LinkedIn Short post micro blogging service. LinkedIn boasts an overall user base of Communication takes place using short 100,000 users worldwide. The service messages limited to 140 characters in length. focuses on professionals, business, other Posts are displayed in real-time, appearing in employment opportunities and industry- don’t use social media chronological order. specific expert discussions. Copyright © 2011 WIP Japan Corp.. All rights reserved. 11
  • 12. Please tell us the average amount of time you spend using social Indiamedia (as well as each form of social media) every day. Number of Responses (total number of Average daily use time for each form of responses: 602) media unit: participant unit: minute Total Social media services with the largest number of users were observed to also experience the longest average daily usage rates. Facebook as well as YouTube experienced higher rates than the overall social media daily average usage rates. Copyright © 2011 WIP Japan Corp.. All rights reserved. 12
  • 13. What social media do you currently use? (SNS, micro blogs, video and photograph Chinapublication media, check-in media) Accessing either by PC or cell phone, pleaseselect up to five modes of social media. *The following is based on usage rate responses of the 200 survey participants. The responses of 200 participants (total number of responses: 781) 50.5 % QZone(QQ空间) unit: participant Focusing primarily on blog and file-sharing functions, QZone currently has a user base of 460,000. The SNS service is operated by Tencent Corporation, which also operates the QQ messenger service, and a B2C net shop. QZone is particularly popular among the younger demographic. 47.0 % XinlangWeibo(新浪微博) Often referred to as “China’s Twitter,” Xinlang Weibo is a short post-style microblog, allowing up to 140 characters per post. The service is operated by SINA Corporation, China’s largest advertising company, offering a wide range of services including a search engine, video sharing, BBS, dating, travel booking etc. services. Xinlang Weibo represents one of the many services offered on the Sina portal site. 38.0 % Renren(人人网) Often regarded as “China’s Facebook,” There are 160 million registered Chinese users, with 30 million users active each month. Unlike Facebook, users are able to set the privacy level of their account. 33.5 % Kaixin Wang(开心网) 31.5 % Youku(优酷) A social media characterized by posting of short blogs. Kaixin Wang was the first Often referred to as “China’s YouTube,” Facebook-style application to spread in the Youku is a video hosting site, characterized Chinese market. The company is known to by hosting of videos with no duration/ length other limits. have sued Renren, alleging unfair competition. don’t use social media Copyright © 2011 WIP Japan Corp.. All rights reserved. 13
  • 14. Please tell us the average amount of time you spend using social Chinamedia (as well as each form of social media) every day. Responses (Total number of responses: Average daily use time for each form of 780) media unit: participant unit: minute Total The average daily length of social media usage reached 31.8 minutes, however the average daily lengths of use for QZone (QQ空间), Sina Weibo (新浪微博), and Youku (优酷) were higher than the total average SNS daily length of use. Copyright © 2011 WIP Japan Corp.. All rights reserved. 14
  • 15. Don’t Miss Out on Your Free Copy!• For your free copy of the complete “Survey of Internet Usage Trends in BRICs Countries” .pdf presentation including the additional sections regarding online travel, ecommerce, and future expectations regarding SNS use in BRICs nations, please reply to d-white@wipgroup.com with the following information: – name: – company name: – position: – address: – fax: – telephone number: – Where did you hear about this study? – what caught your interest about this study? – what services provided by WIP Japan are you interested in? (international market research (qualitative/ quantitative/ literature), Web Globalization, Translation etc.) We look forward to hearing from you! Copyright © 2011 WIP Japan Corp.. All rights reserved. 15