Pair Emerging Technologies with Established Resources for Effective Marketing and Member Engagement

2011 Great Ideas Conference Pair Emerging Technologies with Established Resources for Effective Marketing and Member Engagement March 14, 10:45 a.m.-Noon Hub Id: #ideas11 lf1 Stephanie Kuenn, M.S. David Free, M.A, M.A.L.S.

ACRL Member of the Week

ACRL Member of the Week
Great for member engagement/ good will
Social sharing raises awareness of your association
Acts as informal focus group/ survey of what members value
Lots of ongoing marketing potential!

ACRL MOTW Tools/ Tips
Tools:
WordPress – www.wordpress.org OR www.wordpress.com
Flickrslidr– www.flickrslidr.com
Goodreads – www.goodreads.com
Tips:
Get permissions.
Ask good questions.
Emphasize diversity of your membership.
Solicit profiles at conferences/ events AND ask for nominations.
Reuse content for marketing/ promotion!

Facebook Fundraising www.facebook.com/booksforteens

Facebook Fundraising

Facebook Fundraising
Easy way to set up fundraising and encourage small-scale giving (microdonations)
Fundraising can be accomplished quickly – YALSA raised nearly $300 in one month
Offers members way to lead fundraising by creating widgets for own pages or websites
Can be used to create memes or campaigns for awareness (see Susan Komen/bra color campaign)

Facebook Fundraising Tools/ Tips
Tools:
Causes – www.causes.com
Network for Good – www.networkforgood.org
Guidestar – www.guidestar.org
Jumo – www.jumo.com
Tips:
Know your organization’s Employer ID Number (EIN) from the IRS
Inform VIPs of new initiative; you need at least 25 “likes” to create a custom URL on Facebook
Cross-promote! Causes.com lets you make widgets to include in email newsletters or on your website
Update content on a regular basis; the more you post, the more visibility you have.
Work with a member group or committee to help with workload.

Discuss! What else can associations do with social media for member engagement or fundraising? What are YOU doing at YOUR association in these areas?

Twitter/Facebook Webinar Promotion

Twitter/Facebook Webinar Promotion
Posts run three times a week for two weeks’ prior to registration
For March webinar, registration quadrupled in first week of social media posts
Although “likes” and retweets are limited (3 each), impressions significant – 3,000+ views on Facebook.

Twitter/Facebook Promo Tools and Tips
Tools:
HootSuite – www.hootsuite.com
TweetDeck – www.tweetdeck.com
Tips:
Schedule posts to run over specified period of time using Twitter client
Keep messages short and leave enough space for a URL
Use a link shortener to better track clicks
Check Facebook preview to include correct logos and artwork

Twitter Member Contests

Twitter Member Contests
Use to promote membership or to give away spots at a conference event
Builds buzz for events, can create testimonials for marketing use
An easy way to work with partners – they pay for giveaway, you give them exposure

Twitter Contest Tips
Tips:
Choose an interesting, relevant prize – an e-reader, a free year of membership
Get members involved and interested
Make sure to get permission to reprint entries
Use a hashtag, but ask to reply to you
Check for entries regularly and mark as favorite to aid in judging

Conference Video Contest

3 minutes maximum.
Talk about your experience at previous conference/ what you hope to get our of this one.
Post to YouTube and tag with conference tag.
Make it fun/ funny!

Creates buzz around your conference or other events
Winning entry received more than 5,000 views on YouTube alone
Engages members/ attendees in creative way
“ Free” marketing materials!

Video Contest Tools/ Tips
Tools:
Xtranormal – www.xtranormal.com
YouTube – www.youtube.com
Tips:
Provide an example if possible.
Give clear guidelines.
Get permissions to reuse submissions for promotion.
Use member leaders to judge.
Reward good “honorable mention” entries if possible.
Post to YouTube/ blogs/ Facebook/ Twitter for maximum exposure.
Allow comments/ sharing.

Discuss! What other types of social media based contests can promote association activities? What are YOU doing at YOUR association in these areas?

Podcasts and Elections

Podcasts and Elections
Offers members a way to connect with candidates, particularly those who can’t attend in-person events
Gives candidates a chance to express themselves beyond candidates statement
Can be easily included in blog or linked to in emails or on website
For 2011 election, more than 200 downloads/listeners between podcast & blog site

More Podcasting

Podcast Tools
Tools:
Skype – www.skype.com
PowerGramo - www.powergramo.com
Audacity – www.audacity.com
LibSyn – www.libsyn.com
Check your association’s blog, many have built-in podcast tools

Podcast Tips
Tips:
Work with member volunteers to ensure that no endorsement appears from staff. And save time/ resources.
Keep it short.
Prepare but don’t read from a script.
Get permissions.
Advertise widely – link to interviews in email newsletters, include on blog and website.
Promote through iTunes Store.

Project Links
ACRL Member of the Week: www.acrl.ala.org/acrlinsider/category/member-of-the-week/
ACRL Video Contest: http://bit.ly/hdDd8e , http://bit.ly/fg6Bx1
ACRL Podcasts: www.acrl.ala.org/acrlinsider/category/podcasts/
ACRL on Facebook: www.facebook.com/ala.acrl
ACRL on Twitter: www.twitter.com/ala_acrl
Y ALSA Books for Teens Facebook Fundraising Page: www.facebook.com/booksforteens
YALSA Election Podcasts: yalsa.ala.org/blog/category/election/
YALSA on Facebook: www.facebook.com/yalsa
YALSA on Twitter: www.twitter.com/yalsa

Contact Information Presentation Website: davidfree.pbworks.com/asae2011

Pair Emerging Technologies with Established Resources for Effective Marketing and Member Engagement

by dwfree on Mar 16, 2011

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Pair Emerging Technologies with Established Resources for Effective Marketing and Member Engagement — Presentation Transcript

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