Twitter 101 How To Get Twitter To Work For You
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Twitter 101 How To Get Twitter To Work For You

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Presentation to Employment Transition Ctr (8/12/11) highlighting the benefits of using Twitter as a source for: ...

Presentation to Employment Transition Ctr (8/12/11) highlighting the benefits of using Twitter as a source for:
- career/ business networking
- information gathering
- brand awareness / business building

Twitter completes the "Power Trio" (LinkedIn, Facebook, Twitter) and can be used effectively with other social media sites for personal branding and growing a wide network.

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  • Grow network – make connections outside of your current circle Track trends – in news, industry, with prospects, community Business development – where are the opportunities? Promotion – product, service, region, company, news, brand, yourself Drive traffic – to website (top 7 referring websites are social media – with 3 being social networking sites: Twitter; Facebook; LinkedIn)
  • Twitter: Quicker profile setup Does not require verification of “follower” requests Much easier to connect than on LinkedIn or Facebook Free flowing exchange of information and for “live”, in the moment conversations
  • Retweet (RT). To retweet someone ’s tweet means to share it with your own Twitter followers. It quotes that person’s tweet and gives them the credit, so people can see the tweet and then choose to follow that person.
  • @Mention or Reply (@). Twitter has a unique replying feature. When a user ’s name is preceded by the @ symbol, it means the sentence (tweet) that follows is directed at them. Message . A message (also referred to as Direct Message or DM) is a private message sent via Twitter to one of your followers. In turn, people you follow can send you a private message. You cannot send a direct message to a user who is not following you. As opposed to replies and regular tweets, messages are completely private.
  • Retweet (RT). To retweet someone ’s tweet means to share it with your own Twitter followers. It quotes that person’s tweet and gives them the credit, so people can see the tweet and then choose to follow that person.
  • Hashtag (#) A hashtag - tweet with a # prefix. Way for people to search for tweets that have a common topic.
  • Retweet (RT). To retweet someone ’s tweet means to share it with your own Twitter followers. It quotes that person’s tweet and gives them the credit, so people can see the tweet and then choose to follow that person.
  • Retweet (RT). To retweet someone ’s tweet means to share it with your own Twitter followers. It quotes that person’s tweet and gives them the credit, so people can see the tweet and then choose to follow that person.
  • AVOID Negative comments, Politics,Controversial topics Las Vegas rule: What happens in social media stays online FOREVER! Share, contribute, be an asset , Not a # game, “less is more”, Quality vs. Quantity The more you contribute to others, the more you will earn a good reputation which can serve you well. Self-promotion is frowned upon. Sharing and posting career / job information, helpful links, social media tips, answering questions, or starting a discussion to benefit others is what it is all about.
  • Other sites: Topsy, WeFollow, JustTweetIt Target by “ categories ” similar to the “Yellow pages” rather than tags or phrases. Recently upgraded - now much faster to use with a better user interface. Use to research companies or individuals of interest, “follow” them and monitor relevant conversations to see what is being discussed about your industry.
  • AVOID Negative comments, Politics, Controversial topics Las Vegas rule: What happens in social media stays online FOREVER! Share, contribute, be an asset , Not a # game, “less is more”, Quality vs. Quantity The more you contribute to others, the more you will earn a good reputation which can serve you well. Self-promotion is frowned upon. Sharing and posting career / job information, helpful links, social media tips, answering questions, or starting a discussion to benefit others is what it is all about.

Twitter 101 How To Get Twitter To Work For You Presentation Transcript

  • 1. 101How to get twitter to work for you Presented by: Daulton West - February 2012 @DWestJr
  • 2. Agenda Introduction What is Twitter? How is it different? Setting up your profile Social media etiquette Review of menu Basic terms Best practices Twitter search Tools Takeaways 2 Copyright © 2011 ASocialMediaChampion4U, LLC. All rights reserved. Do Not Copy or Distribute.
  • 3. COMMON SOCIAL MEDIA SITES Social Media Revolution video 3Blogs 3
  • 4. WHY TWITTER?What’s happening?Real-time conversationBuild relationships quicklyComment / Inform / FeedbackBuild following fastJob searchDrive traffic 4 © 2011 ASocialMediaChampion4U
  • 5.  Social network, micro-blogging site Big conference or chat room Tweets – 140 characters max  Displayed on the authors profile page  Delivered to other users – followers Best used as a source for  Quickly following, conversing, sharing  Career / business networking  Stay on top of trends, breaking news 5  Brand awareness / business building © 2011 ASocialMediaChampion4U
  • 6. Misconceptions Mundane information Demographics  53% women  47% men  33% age 25 to 34  19% age 35 to 44  47% income $60k to over $100k 6 (Edison Research 2010) © 2011 ASocialMediaChampion4U
  • 7. Facebook500 MillionusersTwitter106 Millionusers2010 - DigitalSurgeons 7
  • 8. 8
  • 9. How is it different? Very open Easy to follow others Short bits of information Real-time updates 9 © 2011 ASocialMediaChampion4U
  • 10. HOW IS IT DIFFERENT? LinkedIn –  Professional network, more business like, keep career profile current, expand contacts, share information, powerful searches, join groups, recommendations Facebook –  Back yard barbeque, more ”social”, personal updates, keep connected with family and friends  Business pages, groups used to promote a business or organization Twitter –  Big conference or chat room, stay current with your field and industry leaders, prospective clients, and others of interest you want to “follow”  Much easier to connect than on LinkedIn or Facebook 10 © 2011 ASocialMediaChampion4U
  • 11. Why is it important? Brand awareness / get message out Connecting people, ideas, companies Build following fast Gather information quickly Completes the “Power Trio” 11 © 2011 ASocialMediaChampion4U
  • 12. LET’S START TWEETING!HTTP://TWITTER.COM/ 12 © 2011 ASocialMediaChampion4U
  • 13. SETTING UP YOUR PROFILE Name  Real name so people can find you  Use a real, current photo of yourself -- be authentic "Be yourself, everyone else is taken" - Oscar Wilde Location Web  Company, Blog, LinkedIn URL, or personal website Bio  160 chars or less  What differentiates you, defines your brand  Value proposition 13 © 2011 ASocialMediaChampion4U
  • 14. TWITTER PROFILE 14 © 2011 ASocialMediaChampion4U
  • 15. WHAT SHOULD I TWEET ABOUT? You don’t have to say anything (or much) at first -- just observe LISTEN…then, CONTRIBUTE, SHARE, ADD VALUE Your brand / unique value proposition Bringsomething to the table that separates you from the pack 15 © 2011 ASocialMediaChampion4U
  • 16. SOCIAL MEDIA ETIQUETTE REVIEW AVOID  Negative comments  Politics  Controversial topics  Las Vegas rule: What happens in social media stays online FOREVER! Share, contribute, be an asset Not a numbers game, “less is more” Quality vs. Quantity 16 © 2011 ASocialMediaChampion4U
  • 17. SOCIAL MEDIA ETIQUETTE REVIEW Same as in person Think Thirds  1/3 = industry related  1/3 = about your field/company  1/3 = about you / your company Respond. Follow up. Build RELATIONSHIPS! Listen! Learn! Engage! Share! Give back! 17 © 2011 ASocialMediaChampion4U
  • 18. Review of Menu Settings – Account Home – Twitter Search window Profile Messages Who To Follow Timeline @Mentions Retweets Searches Lists Profile – shows your tweets  Tweets Favorites Following Followers Lists (Favorite a tweet. Like a bookmark to a link) 18 © 2011 ASocialMediaChampion4U
  • 19. REVIEW OF MENU – FIND PEOPLE Messages – New Message Who To Follow – Browse Interests  Business, News, Sports, Twitter, etc. Find Friends 19 © 2011 ASocialMediaChampion4U
  • 20. REVIEW OF MENU – FIND PEOPLE AlisonDoyle  TimsStrategy DanSchawbel  MightyCasey MegGuiseppi  WorkItRichmond AnnemarieCross  TwitterBusiness KeithKeller  twittersearch NealSchaffer  Mashable ChrisBrogan  Richmondotcom JayBaer  RichmondJobNet 20 © 2011 ASocialMediaChampion4U
  • 21. REVIEW OF MENU – LISTS Create a List – What’s a List? News Business Richmond, Va People Industry Follow Lists  @DWestJr/social-media-marketing  @DWestJr/job-career-life-coaches  @CareerRocketeer/the-rocket-list  @HeatherEColeman/social-media-specialists 21  @JobHuntOrg/job-search-experts © 2011 ASocialMediaChampion4U
  • 22. BASIC TERMS Followers = same as connections on LinkedIn, or friends on Facebook Tweet – What’s happening? Similar to FB Status  max of 140 chars Retweeting – Reposting someone else’s message ‘RT’ + ‘@’ + ‘twitter ID’ + original tweet RT @DWestJr 5 Best Practice Tips: Use Social Media to Engage, Not Enrage Followers http://t.co/NXf4bhA #SocialMedia #Tips 22 © 2011 ASocialMediaChampion4U
  • 23. HOW DO YOU “TALK” TO PEOPLE? Reply or @Mention someone  @username + message  directs a tweet at another person  causes your tweet to save in their @mentions tab  followers can view the message as well Example: Free Twitter 101 Workshop by @DWestJr Dec 2 10 am RSVP 804.273.6260 Employment Transition Center at Innsbrook DM or Direct Message  D username + message or Messages / New Message  Sends a person a private message Example: D RichmondJobNet Thanks for your help! 23 © 2011 ASocialMediaChampion4U
  • 24. HOW DO YOU RETWEET? Retweeting (Reposting someone else’s message) ‘RT’ + ‘@’ + ‘twitter ID’ + original tweet or retweet symbol / arrow menuRT @DWestJr 5 Best Practice Tips: Use Social Media to Engage, Not Enrage Followers http://t.co/NXf4bhA #SocialMedia #Tips  24 © 2011 ASocialMediaChampion4U
  • 25. HASHTAGS #hashtags – (group tweets in a category; reach large audience) #JobSearch #SocialMedia #BizTips #SMCRVA Examples: 3 Simple Tips To Help You Get and Keep New Clients  http://ht.ly/5Sxg2  #BizTips How to Leverage Your Online Reputation in the Job Searchhttp ://t.co/CbpzWLY #SocialMedia #Branding #JobSearch 25 © 2011 ASocialMediaChampion4U
  • 26. HOW TO POST TO OTHER NETWORKS?Post tweet to LinkedIn or Facebook – #LI, #FB (#li or #fb) - upper or lower case  Tweet + #li or #fb at end of tweet 26 © 2011 ASocialMediaChampion4U
  • 27. HOW DO I START A CHAT ROOM?http://tweetchat.comView specific #tags & open dialog box to chatSign in, authorize app to access Twitter acctKey in #hashtag (name of chat) you want to start orjoin 27 © 2011 ASocialMediaChampion4U
  • 28. Best Practices You only have 140 chars to add value, use it wisely! Las Vegas rule: “What happens in social media stays online FOREVER!” Excessive self-promotion is frowned upon Tweet on a regular basis, but not too often Contribute to others, build “positive” brand Talk to people about THEIR interests, too Point out interesting things in your space, not just about you Share -- don’t sell Dont be always pimping your stuff - could earn you rep as "spammer" 28 © 2011 ASocialMediaChampion4U
  • 29. TWITTER SEARCHUse keywords to find job listings, references to specificorganizations, topics, even references to your nameSearch window  Refine results = Advanced SearchWords, phrase, hashtags  Hashtag example: #twitter, #rva, #biztipsPlug in Words, People, Places  Near this place (zip code)  Within this distance (miles/kilometers)Saved Searches  RichmondJobNet  small business richmond  social media richmond 29 © 2011 ASocialMediaChampion4U
  • 30. THIRD PARTY TWITTER TOOLS –URL SHORTNERSUsed to shrink URL to avoid 140 char max Tinyurl - http://tinyurl.com/  Use Custom alias (optional): to personalize a link Ex: http://tinyurl.com/dwestjr-ex1 bit.ly - https://bitly.com/  Has History feature that has date added, clicks, info with title of link, name of shortened URL Hootsuite & TweetDeck - Has a ‘Send Later’ feature for posting tweets at specific times. (great feature) 30 © 2011 ASocialMediaChampion4U
  • 31. TinyUrl 31 © 2011 ASocialMediaChampion4U
  • 32. bit.ly 32 © 2011 ASocialMediaChampion4U
  • 33. THIRD PARTY TWITTER TOOLS –FIND MORE TO FOLLOW (WeFollow, JustTweetIt)Twellow -http://www.twellow.com/ 30 © 2011 ASocialMediaChampion4U
  • 34. Third Party Twitter Tools Hootsuite, TweetDeck, Seesmic – Useful free twitter applications that organizes into separate columns: all friends (tweets of who you follow), your saved searches, mentions (@ replies to you), direct messages, even Facebook status updates http://hootsuite.com/ http://tweetdeck.com/ http://seesmic.com/ 34 © 2011 ASocialMediaChampion4U
  • 35. Third Party Twitter ToolsMobile Phone Apps Twitterific - for Mac, iPad, iPhone Tweetberry - for Blackberry Twitter TwitBird Hootsuite & TweetDeck  manage Twitter, Facebook, LinkedIn feeds, tweet later 35 © 2011 ASocialMediaChampion4U
  • 36. HOOTSUITE 36 © 2011 ASocialMediaChampion4U
  • 37. TweetDeck 37 © 2011 ASocialMediaChampion4U
  • 38. HOW DOES IT HELP FINDING A JOB? Job feeds – RichmondJobNet, inRichmond, RVA_jobs, tweetmyjobs  Make connections – comment, share valuable content, attract attention of recruiters, industry professionals Examiner Articles – review for tips 3 sites to help in your job search: the social media power ’ 8 Tips For Creating A Social Networking Plan for your jo 38 © 2011 ASocialMediaChampion4U
  • 39. HOW DO I BEST USE TWITTERFOR FINDING A JOB? Differentiate yourself – add value Be a resource others will want to follow UseTools to find & follow companies, people in your industry / profession Give back – you have to give in order to get Create connections. Grow your network. Follow best practices. 39 © 2011 ASocialMediaChampion4U
  • 40. HOW DO I GET PEOPLE TO FOLLOW ME? Start following Add value Share, share, share Be a resource, not a salesperson Recommend others 40 © 2011 ASocialMediaChampion4U
  • 41. What Employers are SayingCandace Nicolls - Ironworks recruiting manager Be prepared -- use social media to research companies, hiring managers PRIOR to interview. Keep online presence consistent across social media sites -- keep profiles current and accurate. Be an asset, a problem solver -- help recruiters solve challenges, build relationships, and find ways to differentiate yourself from others. 41 © 2011 ASocialMediaChampion4U
  • 42. WHAT OTHERS ARE SAYINGDavid Nour - Consultant, Professional Speaker, LinkedIn expert Engage, listen, and interact.  Share content, DONT sell.  Add value, avoid NEGATIVE comments. Go beyond social media -- call contacts, follow-up, maintain relationships. Optimize your profile with keywords that reflect the job description you are seeking Specificity drives creativity -- give specific examples of your accomplishments to convey your value. Use SlideShare to showcase your talent, and presentations you have created to benefit others. 42 © 2011 ASocialMediaChampion4U
  • 43. TAKEAWAYS BUILD RELATIONSHIPS -- this is key concept of social media BUILD YOUR BRAND -- share valuable content CONTENT is king -- share on a regular basis, but not too often COMMUNICATE -- start a “digital dialogue” & connect with others SHARE -- don’t SELL GIVE BACK -- you have to give in order to get BE A RESOURCE -- not a “salesperson” Use TOOLS to mange social media better & SAVE TIME AVOID Negative comments, politics, controversial topics  Las Vegas rule: What happens in social media stays online FOREVER! 43 © 2011 ASocialMediaChampion4U
  • 44. Resources Job Sites and Career Experts on Twitter (by Alison Doyle) 150+ Experts on Twitter ALL Job Seekers MUST Follow (by Chris Perry) Where to Find Your Job on Twitter (by Chris Perry) 8 tips for creating a social networking plan for your job search (by Daulton West) Using Twitter for Career Networking (by Daulton West) HOW TO: Find a Job on Twitter (by Sara Evans on Mashable) 44 © 2011 ASocialMediaChampion4U
  • 45. CONTACT INFORMATIONDaulton West, Jr.Social Media Strategist, Trainer, Coach, Twitter Specialist,Online Writer / BloggerWebsite: ASocialMediaChampion4U.comBlog posts: socialmediatodayOnline articles: Richmond Social Media ExaminerTwitter: @DWestJrLinkedIn: daultonwestjrFacebook: dwestjrFacebook: ASocialMediaChampion4U (Business page) 45Email: daultonw@gmail.com Copyright © 2011 ASocialMediaChampion4U, LLC. All rights reserved. Do Not Copy or Distribute.