Social Media Networking Tips

Social Media Networking Tips Daulton West, Jr. Sept 29, 2009

How do people find jobs today?
Internet 5% - 7 %
Classifieds 5% - 7 %
Recruiters 5%
Total 15% - 19%
Networking 81% - 85%
On average, only 1 in 6 jobs are found using internet, classifieds, and recruiters; 5 of 6 jobs are found using networking

Networking benefits
Build your network
Find ways to connect / interact
Networking “best practice” tips
Build your brand / differentiate yourself

Social networking benefits
Use social media to connect
Build brand awareness
Build a wider network quicker
Social media is part of our culture
“ Free” to use

Social media defined
What is social media?
Online technologies and practices that people use to share information, opinions, insight, experiences, perspectives, late-breaking news, and recommendations (for authors, links, articles, networking, job /career tips)
The various activities that integrate technology, social interaction, and exchange of content using websites, blogs, and software tools (Ex: LinkedIn, Twitter, Facebook, YouTube, Flickr, MySpace, Meetup, etc.)

The New Rules of Marketing
Web 1.0 vs. Web 2.0
Web 1.0 - websites little more than online brochure, static, little change
Web 2.0 - changing, evolving, social networks are the new opinion shapers, encourage interaction

Job seekers use social networking sites for career moves
Recession a catalyst for job seekers using social media for career moves
Social media outlets ( Facebook, Twitter and LinkedIn) have gained in popularity
U.S. web traffic to employment sites and social media sites has increased
- Recent internet blog

Social networking sites a tool for businesses
Published: 2/2/09 in Richmond Times-Dispatch
LinkedIn . More than 30 million professionals have profiles , "It's by far the most prevalent business social-networking site out there," Nour said.
Facebook . It's a close second, Nour said, "because of its popularity and sheer volume" of people who visit there -- more than 120 million active users .
Twitter. The site continually updates . "With its sheer volume, it can exponentially increase your marketing reach.“ Viral nature allows for reposts

Using Social Media
LinkedIn - connect professionals, job seekers, expand network, research companies, find people, join groups of similar interest
Twitter – gather cutting-edge information. Quickly follow and attract “followers” of similar interest to build relationships, and expand network connections
Facebook – more a “social” network. Has seen a spike in *business / professional use lately with recruiters / consulting firms posting jobs.

LinkedIn
Professional headline - very important
Social Media Strategist | Webmaster | Marketing / Branding / Web 2.0 Coach | Social Media Reporter for Examiner.com
Status updates / Update your status
Search people, jobs, companies, groups
Join groups
Recommend others / get recommended
Use apps - share docs, presentations, blogs
Discover events others are attending
Start a group

LinkedIn
Groups I have joined
about.com
Career Prospectors
Career Rocketeer | Career Launch Network
IT Careers in Richmond, VA
Job Search Online
Linking the LaidOff
madison+main, the NEW MEDIA group
SpinStrategy
St. Michael Job Assistance Ministry - JAM
Twitter
Virginia Career Network
Group I created
Richmond Ski Club (for skiing and snowboarding enthusiasts)

Facebook
Join job / professional groups
What’s on your mind? - Update with your job / career status / related events
Profile - complete your Facebook profile, add industry keywords
Add a badge pointing to your LinkedIn profile
Protect your brand – use professionally

Twitter
What is Twitter?
An awesome networking / information tool
An international chat room, open 24 X 7
The world’s largest cocktail party
A microblogging site (140 chars MAX)
What are misconceptions about Twitter?
Age demographics for Twitter?

Twitter
Short BIO
One URL
What are you doing?
Twitter apps
Best practices

Hootsuite

TweetDeck

twtjobs – your resume on twitter

Daulton West, Jr. (Richmond, Va) 275 followings | 763 followers | 1,150 updates Social media champion / Webmaster / Marketing 2.0 coach Proficient in social media networking, internet marketing, coaching, training / Music Trivia for fun
Visit my Twitter profile | Visit my website | See my LinkedIn profile
Strongest Skills: Social Media Consulting, Marketing 2.0 coaching / training, social media networking, web content manager, web usability analyst, process improvements
Education Industry Experience Level Bachelor Software/Technology 5-10 years experience
RT @dwestjr is looking for a job: Social Media Consultant / Webmaster / IT Professional http://twtjobs.com/1zjtqg #twtjobs (Tweet generated by twtjobs to post on Twitter)

Twitter eats world: Global visitors shoot up to 10 million in March

“Open” vs. “closed” network
Twitter - “open” network
Will work from any computer
Tweets are indexed; appear in Google search
Facebook – “closed” network
Only Pages are indexed; Groups are not
LinkedIn - “closed” network
Only public profile URL is indexed

Setup a Google profile
How to - http://www.google.com/support/accounts/bin/answer.py?hl=en&answer=97703
Add resume info, contact info, links, pictures
Good place to put the other sites you want people to see

Use Google Profile to enhance online presence
7 Hot Tips to Build Personal Branding Into Your Executive Resume 2.0 - April 27, 2009 by Meg Guiseppi
7. Take advantage of Google Profiles’ search results power.
“ Google Profiles is now a must-do online branding strategy and another great way to extend the value of your executive resume”

http://www.google.com/profiles/daultonw

Own a blog / add a blog comment
Support others and build your brand
50 Twitter Users to Follow for Your Job Search
Daulton West, Jr. May 5, 2009 at 6:39 pm
Thanks for sharing your list and recommendations, Willy.
7 Hot Tips to Build Personal Branding Into Your Executive Resume 2.0
Daulton West, Jr. on Tue, 5th May 2009 11:39 pm
Meg Guiseppi on Wed, 6th May 2009 10:17 am
Daulton,
Thanks so much for your comment, kind words, and for sharing and linking to my blog. I’m really glad you got on board with your Google profile. What a terrific free tool to boost online branding!
I hope you continue to find value in what I write here and on my blog. Thanks for following me on Twitter.
-Meg

Jobs found through social networking
Tom Howard
If you’re not sure about finding a legitimate job by using social networking sites, you need only talk to Internet marketer Tom Howard , who landed an interactive marketing director gig a few weeks ago with the help of Facebook.com .
Through some networking at geekmeet.com as well as his Facebook account, Howard said execs at NetSuccess contacted him on Facebook a few weeks ago and after a few exchanges (followed by an in-person interview) he got the job.
“ NetSuccess didn’t find me because I was on some job port. They found me through social networking because more and more it’s the best way to find the job you’re looking for ,” Howard said. “ Twitter is one of the best in town now and it’s not a generational thing; it’s a success thing.”

Jobs found through social networking
Warren Sukernek
When the going got tough for Warren Sukernek , a prolific Twitterer from Seattle, the tweets got going. Just before Christmas, Sukernek sent out a solemn tweet to his 2,800 followers. “Friends, I have just been laid off. As a digital strategist, I would appreciate any leads or opportunities that you would be aware of.” Within a week, he had a dozen interviews.
What’s his advice to Twitter users looking to leverage the service to help them find a job?
“ Build your network before you need it,” Sukernek me. He’s been enjoying his new gig a Canadian Web firm, praise be to Twitter, for a little over three weeks now.

Facebook, Twitter, other social media help drive business for small firms
Facebook, Twitter, blogs help companies extend their reach
Free Spirit Yacht Cruises - charter reservations are sailing in for Free Spirit Yacht Cruises , and co-owner Angela Motola-Donofrio attributes it to a social media push.
The company is tweeting regularly on Twitter and recently launched group and fan pages on Facebook .
BradsDeals.com didn't consider social media the best fit until this year.
The company has attracted 2,500 followers through Twitter since March 1 and nabbed 1,200 Facebook users since launching a fan page this month. Now, traffic to BradsDeals.com is streaming in at more than 1 million hits a month, up 150 percent from a year ago.
While just a few years ago the mediums were associated with the teenage and 20-something sets, that's changed. Two-thirds of all online users visit social networks and blogs , according to data from Nielsen Online.
And the largest growth in social media users last year came from the 35- to 49-year-old group

Tweet Your Way to a New Job - Or Not?
However, there is a danger in thinking that all you need to do is go online and tweet yourself to a new job. There is no quick and easy way for most of us to find a job.
For most job seekers, you need a multi-tiered approach to job searching.
It takes time to build an online presence . Don't expect to be able to have a strong online presence overnight. Instead, take it one step at a time and spend some time on the networking sites, as well as time conducting a traditional job search.
- Alison Doyle

Tips, takeaways, wrap-up
Join groups, start a discussion, answer a question, post a job / news article
Be an “active” group member - don’t just build a profile and wait for jobs / others to come to you, think “what value can I add today”?
Take an interest in others , find a similar hobby or something in common, get to know people
Offer your services, volunteer, follow people in your locality or industry
Interact: share your knowledge , provide a tip, share what you read on the web

Make yourself valuable / memorable - others will want to make you a part of their network and follow you
Become a source of cutting edge information and share it with others
Get face-to-face time to strengthen online contacts
Maintain your network : stay in touch, engage

Be a matchmaker , share contacts / information, build your network
Make yourself easy to find , remember, differentiate yourself (include phone #, email)
Use social media to create your brand, add contacts, expand your network, market your skills
With Twitter, LinkedIn, Facebook - 140 chars to add value; avoid posting mundane activities

Find a way to add value , help others – build quality relationships
Avoid LinkedIn “tunnel vision”; use Facebook, Twitter to expand your network!
Protect your brand – avoid “negative” comments, inappropriate pictures on internet
Google your name once a week to see what shows up

Contact information
Daulton West, Jr.
Website: ASocialMediaChampion4U.com
Reporter: http://www.examiner.com/x-14006-Richmond-Social-Media-Examiner
Email: [email_address]
Google profile: http://www.google.com/profiles/daultonw
LinkedIn: http://www.linkedin.com/in/daultonwestjr
Twitter: http://twitter.com/dwestjr
Facebook: http://www.facebook.com/dwestjr

Social Media Networking Tips

by Daulton West, Jr. on Sep 28, 2009

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