Foursquare Program
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Foursquare Program

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I presented this to my agency as something to include in our summer programs for our beer & spirits client.

I presented this to my agency as something to include in our summer programs for our beer & spirits client.

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Foursquare Program Foursquare Program Presentation Transcript

  • Foursquare: The Missing Link Social Media Steps into the Real World
  • The Social Toolbox
  • The Social Toolbox
  • The Social Toolbox
  • The Social Toolbox
  • What is it? • A location-based social network • Allows you to check-in at places using the GPS from your mobile phone
  • Why it has that “stick” value • Over 500,000 current users and growing • Competition: Earn badges and points to compete with others • Friends: Find out what your friends are up to • Inside Scoop: See tips about locations that are close to you • Free Stuff: Loyalty promotions give users a reason to check-in
  • The New Tool in the Toolbox • Combines social interaction with real- world interaction • Low cost and low maintenance • A great way to increase brand interaction • Incentive to get locations to participate: Business
  • 4 Elements • Promotion • Facebook, Twitter, & On-site • Achievements • Visits, Checking in with friends, Tips, Mayor • Ambassadors’ Roles • Establishment’s Responsibilities
  • Promotion
  • Promoting with Facebook • Informing consumers about the platform • Link to Foursquare site • Wall posts about rewards they could win • Info about specific events posted on wall during program
  • Promoting On-site • Small signage in the window • “Sign up for Foursquare” • Mention rewards they could win by signing up
  • Promoting with Twitter • Tweet about: • Rewards consumers can win • Promotions that are going on, Right Now! • Future promotions
  • Achievements
  • • Visits: first time, milestones (10x, 25x, etc.)
  • • Visits: first time, milestones (10x, 25x, etc.) • Checking In With Friends: rewarded higher because it brings more people to the promotion
  • • Visits: first time, milestones (10x, 25x, etc.) • Checking In With Friends: rewarded higher because it brings more people to the promotion • Tips: positive tips should be rewarded because it encourages word-of-mouth
  • • Visits: first time, milestones (10x, 25x, etc.) • Checking In With Friends: rewarded higher because it brings more people to the promotion • Tips: positive tips should be rewarded because it encourages word-of-mouth • Mayor: hardest to attain, special reward and recognition should be given
  • Ambassadors’ Roles • Checking for appropriate signage • Use “tips” feature to inform consumers of promotions • Should include rewards possible • Friend key influencers in the market on Foursquare • Tweet about active promotions
  • Establishment’s Responsibilities • Put up signage on location • Promote rewards on Foursquare’s venue interface online • Sell, Sell, Sell
  • RedPeg Marketing March 31, 2010 Follow me on Twitter @DerekWenzell And LinkedIn http://www.linkedin.com/in/derekwenzell