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Pizza Hut nMDL
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Pizza Hut nMDL

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Transcript

  • 1. Marketing Strategy for New MediaDanielle Weinberg
  • 2. • BECOME #1 PIZZA SELLER ON COLLEGE CAMPUSES!!!
  • 3. Statistics thatwill consume yourmind!• As of 2009: – Pizza Hut operates in 92 countries throughout the world – 7,566 Pizza Hut Locations in the United States – 4th Largest Fast Food Chain in the US by locations
  • 4. Target Market: East Lansing College students
  • 5. Increase Local Social Media Presence@Pizzahutspartanland PIZZA HUT EAST LANSING
  • 6. GOOGLE ADWORDS •Pizza Hut East Lansing •MSU Pizza Delivery •Michigan State Pizza •MSU Pizza •Late night pizza in EL
  • 7. PizzaHutSpartan Deals•Offer deals through localFacebook and Twitter accountsfor MSU students only•Need to show smallcommunities that they areimportantEXAMPLE: BRING YOUR MSUSTUDENT ID AND RECEIVE $5OFF A PURCHASE OF $15 ORMORE!!!!
  • 8. One slice of the budget• Google ad words/day: $41• Social media= $0• Marketing firm= $250 per hour x 48 hours= $12,000• TOTAL: $26,965
  • 9. Key Performance IndicatorsIn 6 months:• Watch # of Likes and Followers on FB & Twitter• Count # of Spartan coupons being used• See if there is an increase of profit in local locations
  • 10. Conclusion• HELP PIZZA HUT TAKE OVER COLLEGE CAMPUSES ALL OVER THE WORLD!!!!! • Use social media to increase local Pizza Hut awareness