Marketing Strategy for New MediaDanielle Weinberg
• BECOME #1 PIZZA SELLER ON COLLEGE CAMPUSES!!!
Statistics thatwill consume yourmind!• As of 2009: – Pizza Hut operates in 92 countries throughout the world – 7,566 Pizza Hut Locations in the United States – 4th Largest Fast Food Chain in the US by locations
Increase Local Social Media Presence@Pizzahutspartanland PIZZA HUT EAST LANSING
GOOGLE ADWORDS •Pizza Hut East Lansing •MSU Pizza Delivery •Michigan State Pizza •MSU Pizza •Late night pizza in EL
PizzaHutSpartan Deals•Offer deals through localFacebook and Twitter accountsfor MSU students only•Need to show smallcommunities that they areimportantEXAMPLE: BRING YOUR MSUSTUDENT ID AND RECEIVE $5OFF A PURCHASE OF $15 ORMORE!!!!
One slice of the budget• Google ad words/day: $41• Social media= $0• Marketing firm= $250 per hour x 48 hours= $12,000• TOTAL: $26,965
Key Performance IndicatorsIn 6 months:• Watch # of Likes and Followers on FB & Twitter• Count # of Spartan coupons being used• See if there is an increase of profit in local locations
Conclusion• HELP PIZZA HUT TAKE OVER COLLEGE CAMPUSES ALL OVER THE WORLD!!!!! • Use social media to increase local Pizza Hut awareness