Startup SF: Give Your Ideas Ex-Lax!


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A talk given by David Weekly on December 2, 2009 for Startup SF.

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Startup SF: Give Your Ideas Ex-Lax!

  1. Give Your Ideas David Weekly @ StartUp SF: December 2, 2009
  2. “ But I’m Not Ready!” (You never are!)
  3. Your Problem Is Your Skill. <ul><li>You have a lot of vision. That’s why you’re starting a company. </li></ul>You have a comprehensive idea of what you want to build.
  4. And It’s Awesome.
  5. The Model In Your Head
  6. But Magic is Hard.
  7. “ Now If Only…. <ul><li>… I could find a technical co-founder” </li></ul>
  8. “ Now If Only…. <ul><li>… I could find a technical co-founder” </li></ul>What can YOU do, with YOUR skill and your resources, in the next 48 hours? Can you make a mailing list? A wiki page with some info? A Google Form -> Spreadsheet? Can you pay $10 to advertise on Google for potential customers to talk with?
  9. It’s Okay To Start Simple. Solve someone’s problem right now .
  10. Minimum Viable Product <ul><li>“ The Minimum Viable Product is the product with just the necessary features to get money and feedback from early adopters.” </li></ul>Eric Ries -
  11. <ul><li>Ship now, </li></ul><ul><li>you’ll learn faster what you did wrong. </li></ul><ul><li>(And it’s not what you think.) </li></ul>
  12. “… But It’ll Be Ugly!” (Yep. Deal.)
  13. “… But My Dream is So Much More!” (You’ll get there, but start now .)
  14. Good News! <ul><li>The only real expense you’ll have starting this thing up is feeding yourself. </li></ul><ul><li>You’ll learn a lot trying to juggle all these balls. </li></ul>
  15. Bad News: Fewer “Lottery Tickets” <ul><li>IPO market is close enough to dead. </li></ul><ul><li>These guys are >$10m/quarter: </li></ul>
  16. Good News: M&A Is Up <ul><li>But… </li></ul><ul><ul><li>You’ll need to either build a compelling technology </li></ul></ul><ul><ul><ul><li>Or a compelling market </li></ul></ul></ul><ul><ul><ul><ul><li>Or both. </li></ul></ul></ul></ul>
  17. Bad News: VC Expectations <ul><li>Investment firms will now expect you to have a team, a product, customers, and a provable revenue engine before they’re hungry to talk. </li></ul><ul><ul><li>(These rules are excepted if you’re famous.) </li></ul></ul>
  18. Your Best Plan: Rapid Profitability <ul><li>If you are earning your salary, you’re master of your destiny. </li></ul><ul><li>So shoot to make money immediately. </li></ul><ul><li>(Use PayPal, mailed checks, anything.) </li></ul>
  19. GOOD NEWS! You already have everything you need to make a first step.
  20. So
  21. <ul><li> Now go kick some ass!  </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul>
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